Amy Scarrott
Maroubra,NSW
Summary
Creative marketing and operations leader with a strong foundation in brand building, e-commerce, and small business development.
Experienced in product design, content strategy, Shopify store launches, and digital platform migrations.
Known for seamlessly blending creative execution with systems thinking, and for delivering high-impact results across physical and digital touchpoints.
Ideal for contract or freelance roles requiring full ownership, speed, and cohesive brand storytelling.
Overview
15
15
years of professional experience
Work History
Creative Director & Brand Consultant (Freelance)
Freelance
08.2024 - Current
- Elevated company reputation through consistent delivery of high-quality creative content.
- Monitored industry trends to keep creative materials fresh and engaging.Developed brand identities and rollout strategies for new retail concepts.
- Launched full Shopify stores, including content, photography, and SEO setup.
- Directed content creation and visual merchandising for physical and digital experiences.
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
Founder and Director
Three Dash Four Pty Ltd
12.2019 - 08.2024
- Launched and scaled three niche e-commerce brands under one company.
- Led business operations: digital strategy, branding, sourcing, and CX.
- Built and managed Shopify stores, including SEO and UX optimization.
- Directed all creative: photography, styling, web design, and email marketing.
- Developed systems for inventory, fulfilment, and customer service.
- Grew repeat customer base through trust and premium brand positioning.
- Managed multiple design projects simultaneously, ensuring timely delivery within budget constraints.
- Developed innovative design concepts for improved brand recognition and customer engagement.
- Produced high-quality mockups for client approval during the iterative design process, saving time on revisions later down the line.
Systems Manager
Lone Pine Landscapes
02.2017 - 05.2019
- Led operations, scheduling, inventory, and customer service for a boutique landscaping firm.
- Managed Google and Facebook ads, website updates, and internal IT support.
- Maintained financial records, reconciliations, and supplier relationships.
Venue Manager
The Boathouse Group
05.2016 - 02.2017
- Maintained brand presentation, customer experience, and team leadership for a boutique café.
- Ensured consistency with company aesthetics while improving guest satisfaction.
Reservations Agent
The Hotel Network
10.2015 - 05.2016
- Handled accommodation logistics and tech support for corporate and government clients.
- Assisted with system troubleshooting, after-hours support, and content database maintenance.
Operations Manager
Le Pain Quotidien
10.2010 - 05.2015
- Managed five locations, overseeing HR, recruitment, merchandising, and visual brand cohesion.
- Mentored staff and implemented profit-focused strategies across the business.
Education
Certificate III - Hospitality Management
Certificate III - Business Administration
Higher School Certificate - undefined
Galston High School
01.2004
Skills
- Shopify, Simpro, Microsoft Word, Excel, Outlook
- Google Ads, Facebook Ads, Basic Website Design
- Photography & Content Production
- CMS Integrations & Workflow Systems
- Creative team leadership
- Strategic thinking
- Concept development
- Visual storytelling
- Social media strategy
- Customer service
- Decision-making
- Complex Problem-solving
Timeline
Creative Director & Brand Consultant (Freelance)
Freelance
08.2024 - Current
Founder and Director
Three Dash Four Pty Ltd
12.2019 - 08.2024
Systems Manager
Lone Pine Landscapes
02.2017 - 05.2019
Venue Manager
The Boathouse Group
05.2016 - 02.2017
Reservations Agent
The Hotel Network
10.2015 - 05.2016
Operations Manager
Le Pain Quotidien
10.2010 - 05.2015
Certificate III - Business Administration
Higher School Certificate - undefined
Galston High School
Certificate III - Hospitality Management
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