Summary
Overview
Work History
Education
Skills
Timeline
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Ana Bagevski

32 Boronia Street Kyle Bay,NSW

Summary

Accomplished media and marketing professional with over 18 years of experience, adept at leading teams across diverse roles to drive business growth. Expertise in managing budgets exceeding $160 million while enhancing revenue and profitability for the agency. Proven ability to leverage data-driven insights to develop innovative strategies that deliver measurable results. Demonstrates strong commercial acumen and excels in senior client and stakeholder management.

Overview

20
20
years of professional experience

Work History

Business Director Macca's

OMD
South Eveleigh, 2000
08.2022 - Current

The Business Director role leads a team of 60 across the Maccas’s portfolio. The core function of the role is to oversee the team, ensure quality, and output of all work, and lead the entire budget for Maccas.

· Team management: Day to day team management of 60+ individual across 5 different SBU’S

· Management of overall Maccas Local, State & National budget across 19 markets- $160m +

· Team Operation excellence including Best in class ways of working & processes across OMD Macca’s team, SBUS, State, Planning and Investment

Grow and maintain the relationship with the Marketing Director and state leads.

· Ensure media partner relationship at a senior level are strong

· Deliver best in class client service that builds business & relationships

o Ensuring best in class process across execution, implementation, reporting & finance

· State and National stakeholder management with McDonald’s Marketing and Licensees, and OMD State and National teams

· Responsible for account P&L on a local and global level including budget forecasting

· Oversee media investment team and ensure that all client communication goals, along with OMD investment KPI’s

· Be aware and ahead of issues facing the Macca’s businesses and adopt strategies to address them. Prioritise availability and presence in meetings

Client Partner

Zenith
Pyrmont, Nsw
06.2020 - 07.2022

The Client Partner role leads the ALDI, Kellogg’s and Arrotex portfolio across Australia. The core function of the role is to oversee the portfolio P&L, KPI delivery, and C-Suite stakeholder management within the client group, as well as to build and grow a thriving team culture, working cohesively to deliver best-in-class service work.

  • Lead the client relationship and manage key stakeholders.
  • Deliver the client's business objectives across markets. Drive and maintain strong client health.
  • Manage client's expectations and oversee all agency deliverables from brief to activation.
  • Ensure that efficiency and innovation are inherent across input, process, and output.
  • Managing one P&L and aligning all resources to your clients' needs and priorities.
  • Create innovative, channel-neutral communication platforms with agency brands and partners to drive consumer engagement and business outcomes.
  • Future-facing – able to forecast the needs of clients and drive solutions to meet that end.
  • Lead and support the agency's growth via new business. Manage full P&L, and operational responsibility.
  • Leading a fully functioning team of 25 team members.
  • Building effective relationships with external agency partners, media, and internal stakeholder

Client Leader

Vizeum (Dentsu)
Walsh Bay, NSW
07.2013 - 06.2020

Across this entire period at Vizeum, I was an Associate Director for three years, followed by a Client Leader from July 2016 to June 2020.

The Client Leader is accountable for the leadership of best practice client leadership and business solutions across all aspects of the Vizeum (DAN) product and service in order to retain and grow business with existing clients, and attract new business – driving revenue and PBMC. The CL has primary responsibility for ensuring client service delivery and performance, through the consistency and quality of our client business solutions, client health, new business acquisition, revenue, and profitability.

Core Responsibilities

  • Leading the Air NZ, Caltex (Ampol), Afterpay, and William Grant & Sons accounts—media billings in excess of $35 million.
  • Drive true, trusted advisor status with key client decision-makers that creates loyalty and positive working relationships.
  • Quality strategic and performance led decisions that deliver real business solutions.
  • Responsible for managing a high-performing agency product and service.
  • Deliver the highest levels of client satisfaction.
  • Lead and mobilise the collective Vizeum (internal/external) team in creating outstanding marketing solutions for our client's business growth.
  • An active member of the ELT, develop, motivate Vizeum's high performance team in achieving broader business objectives and cultural ambition.
  • Work with existing and new clients to understand their business/marketing needs and lead project workflows across multiple stakeholders.
  • Ensure that all team deliverables are completed within agreed deadlines and to a high standard.
  • Supporting the GM in the leadership, or participation, in the creation and acquisition of new business pitches or opportunities.
  • Recognize personal development needs, and take personal responsibility for continuous improvement. Pursue learning opportunities that directly contribute to the ability to strengthen client service and leadership.
  • Lead, coach, and mentor junior members of Vizeum working towards.
  • Financial accountability of client's business, Contracts, P&L reporting and delivery.

Senior Account Manager

Hyland Media
North Sydney, NSW
05.2012 - 05.2016

Account Executive

OMD
Pyrmont, NSW
03.2005 - 10.2006

Education

Bachelor of Arts - Communication

Southern Cross University
NSW
10-2004

Skills

  • Project Management
  • Full Funnel Marketing Strategy
  • Brand & Product Leadership
  • Senior Client and Stakeholder Management
  • Media, Negotiation & Partnerships, Data Analytics & Insights
  • Extensive knowledge of the media landscape
  • Strong commercial acumen
  • Exceptional communication skills

Timeline

Business Director Macca's

OMD
08.2022 - Current

Client Partner

Zenith
06.2020 - 07.2022

Client Leader

Vizeum (Dentsu)
07.2013 - 06.2020

Senior Account Manager

Hyland Media
05.2012 - 05.2016

Account Executive

OMD
03.2005 - 10.2006

Bachelor of Arts - Communication

Southern Cross University
Ana Bagevski