Ana Franov
Sydney
Summary
A results-oriented, innovative, and resourceful professional with over 20 years of experience in Management, Business Development, and Senior Account Management roles within competitive and dynamic environments. Proven success in driving business profitability through the development and execution of strategic marketing initiatives, delivering exceptional customer service on a B2B basis, and identifying new market revenue opportunities.
Strong communication and interpersonal skills, complemented by advanced business acumen and negotiation expertise. Demonstrated ability to work remotely, commercialise complex financial and incentive models, and manage large, yet tightly controlled budgets. Finds true satisfaction in exceeding targets through the use of innovative approaches and models.
Overview
18
18
years of professional experience
Work History
Senior BDM /Senior Account Executive
MCG QS
06.2024 - 02.2025
- Business Development & New Partnerships: Successfully assisted in the preparation and submission of proposals, tenders, and quotations, resulting in the acquisition of 39 individual partnerships and 3 key National Accounts spanning multiple sectors under each account.
- Client Relationship Management: Managed 190+ client relationships across diverse industries such as Insurance, Accounting, Construction, and Real Estate, consistently ensuring high satisfaction levels and fostering effective communication, leading to an 18% increase in revenue from quotes.
- Cross-functional Collaboration: Coordinated with internal and external teams, including quantity surveyors and project managers, to deliver precise and timely project cost estimates and reports. Ensured smooth delivery by liaising with clients and contractors to resolve any issues that arose.
- Networking & Business Growth: Contributed to the identification and development of new business opportunities through active participation in industry events such as UAC and McLardy McShane, expanding the company’s presence and visibility.
- Compliance & Risk Management: Ensured strict adherence to industry standards, regulations, and internal policies, mitigating risks and upholding the company’s reputation in the marketplace.
- Reporting & Stakeholder Communication: Prepared and presented regular progress reports and updates to senior management and clients, ensuring transparency and alignment with business goals.
Business Development Manager
Proxima
03.2023 - 06.2024
- Negotiated a partnership between Developers and Real Estate Agents to streamline the sales process via our platform and CRM system.
- Acted as the main point of contact for 142 client accounts, valued at $62 million, ensuring strong relationships and consistent account maintenance.
- Developed and implemented a comprehensive business development strategy, leading to a 21% increase in customer acquisition.
- Sold membership packages alongside CRM systems and new website developments, enhancing client engagement.
- Built and nurtured relationships with key Real Estate offices and Developers, driving a 34% increase in revenue through our online platform.
- Identified opportunities to present Senior Management with tailored solutions and service offerings based on market trends, business intelligence, and client needs.
- Coordinated client training events, product launches, and ongoing education, fostering strong relationships and ensuring high retention rates among agents using the Proxima platform.
NSW Partnership Manager
Homely
05.2021 - 03.2023
- Focused on securing investors for Homely through direct investment and advertising/membership investment across NSW.
- Successfully secured significant direct investments (up to AUD 500k) and membership investments over three-year terms, along with an additional AUD 50k worth of annual advertising packages per membership.
- Sourced leads within my designated territory, setting appointments both face-to-face and via Zoom (during the lockdown). Maintained a current conversion rate of 86% from cold calls to meetings and successfully converted meetings/presentations into user signings and investors.
- Responsible for onboarding and training offices in my territory, ensuring ongoing account management and conducting audits to ensure agents were using Homely to meet agreed listing targets.
- Represented Homely professionally when engaging with both external and internal investors, as well as corporate partners. Attended state and national Real Estate events, including AREC, quarterly and annual awards nights, and Leading Ladies in Real Estate 2021/22.
- Provided leadership, insight, and mentoring to newly hired employees, imparting knowledge of various company programs and ensuring a smooth transition into the business.
NSW Regional Manager
Click Energy / Amaysim, On The Move
05.2017 - 04.2021
- Focused on strategic business development and account management across Real Estate offices and corporate franchises in NSW, securing long-term contracts for the On The Moves utility connection service for their customers.
- Achieved recognition as the top-performing Regional Manager in 2019, 2020, and 2021, consistently exceeding targets with an average of 127%+ against new business goals.
- Grew the NSW portfolio by 102% in the 2019-2020 financial year, demonstrating significant market expansion.
- Successfully achieved monthly targets throughout the COVID-19 lockdown, despite the market being paused and severely impacted, maintaining consistent performance.
- Led and completed the NSW Brand Analysis across all Real Estate offices, both branded and independent, a project that was subsequently rolled out across all states.
- Assisted in managing top corporate franchises in NSW, including C21, Starr Partners, and Di Jones, ensuring strong partnerships and continued business growth.
- Managed project delivery and client onboarding, actively generating new business through existing and potential customer networks to enhance sales and drive profitability.
Business Solutions Executive
Aussie Commerce Group
12.2013 - 04.2017
- Developed and maintained relationships with strategic accounts across Australia, creating advertising opportunities via LivingSocial’s daily deals site through online and offline channels.
- Designed and implemented client strategies, including planning and executing monthly marketing campaigns.
- Exceeded targets, averaging 148% to target between October and December 2016, generating AUD 111,000 in revenue against a AUD 75,000 target.
- Promoted to Senior after 11 months for surpassing revenue targets for three consecutive months across all tiers.
- Managed a healthy pipeline of strategic accounts and high-value merchants, focusing on those with higher revenue potential in premium markets across Australia.
- Conducted phone and in-person meetings with qualified prospects, ensuring follow-through and effective relationship management.
Business Solutions Executive
NSW Business Chamber
02.2009 - 11.2013
- Sold membership packages to businesses of all sizes across multiple industries, from sole proprietors to corporate.
- Served as part of the speaker’s bureau for NSWBC, developing and presenting at key educational and informative events.
- Consistently exceeded KPIs while managing a portfolio of 150 corporate clients, valued at AUD 850,000.
- Achieved top retention rate in the team at 91%, maintaining strong, value-driven relationships to ensure repeat business.
- Attended monthly networking events to liaise with current clients, meet prospects, and recruit guest speakers for key events, supporting the Unified Chamber Movement.
- Assisted in coordinating major NSWBC events, including the Annual Awards (700+ attendees), monthly networking nights (200+ attendees), new member breakfasts (100+ attendees), and closed-door CEO events (20 attendees).
Sales Manager
TSA Telco Group
05.2007 - 02.2009
- Supervised and motivated a team of 15 employees, providing monthly reports to SLT, recognising top performers, and addressing performance concerns.
- Trained new and existing employees to maintain advanced sales skills, through both group and one-on-one sessions.
- Collaborated with line managers and senior management to set and achieve team and individual targets, consistently meeting 100% of targets over two years.
- Managed customer relationships, addressing complaints and resolving issues quickly through effective communication.
- Maintained a position as one of the top 10 sales representatives nationally within the company.
Education
Bachelor of Business Accounting -
Swinburne University
Melbourne, VIC01-2017
Skills
- Business Development
- Communication and presentation
- Contract negotiation
- Leadership and training
- Networking
- Revenue Forecasting
- Onboarding and Orientation
- Negotiation and Conflict Resolution
- Client relationship building and management
- Strategic Planning
- Lead generation
Languages
English
Native or Bilingual
Croatian
Native or Bilingual
Timeline
Senior BDM /Senior Account Executive
MCG QS
06.2024 - 02.2025
Business Development Manager
Proxima
03.2023 - 06.2024
NSW Partnership Manager
Homely
05.2021 - 03.2023
NSW Regional Manager
Click Energy / Amaysim, On The Move
05.2017 - 04.2021
Business Solutions Executive
Aussie Commerce Group
12.2013 - 04.2017
Business Solutions Executive
NSW Business Chamber
02.2009 - 11.2013
Sales Manager
TSA Telco Group
05.2007 - 02.2009
Bachelor of Business Accounting -
Swinburne University
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