Ana Lucia Calderon De La Guardia
Melbourne
Summary
Dynamic Marketing Coordinator with a strong foundation in neuroscience, uniquely positioned to merge scientific insight with expertise in digital marketing and social media strategy. Proven ability to enhance client satisfaction and elevate brand visibility through data-driven decision-making and a deep understanding of human behaviour. Recognised for adaptability, strong problem-solving skills, and a commitment to nurturing client relationships that drive business growth. Passionate about leveraging neuroscience principles to optimise user engagement and influence effective decision-making.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
Munro Footwear Group
06.2025 - Current
- Launched and managed brand presence on TikTok and Pinterest to expand digital reach and audience engagement.
- Increased Instagram engagement through the development and execution of high-performing Reels content.
- Briefed, tagged, tested, and scheduled eDM campaigns in Emarsys, ensuring timely and accurate deployment.
- Organised and coordinated content shoots, managing timelines, styling, and brand consistency.
- Managed influencer gifting opportunities to drive brand awareness and strengthen community relationships.
- Coordinated VMB (Visual Merchandising Briefs) for in-store campaigns to align visual storytelling across channels.
- Oversaw production and distribution of store POS materials, ensuring brand consistency across retail environments.
- Briefed performance-based paid social and digital advertisements to drive traffic and conversions.
Retail Sales Assistant
2XU
11.2024 - Current
- Engaged with customers to understand their needs, providing personalised recommendations based on their activity level and sport-specific requirements, increasing customer satisfaction rates.
- Collaborated with the team to achieve sales targets, contributing to the store’s overall success and achieving sales targets.
- Maintained a well-organized sales floor, ensuring products were correctly displayed and in top condition, supporting a visually appealing shopping environment, and maintaining product display standards.
Activations Coordinator
2XU
01.2025 - 04.2025
- Coordinated logistics for setting up 2XU’s retail stores at major triathlon events, ensuring a smooth retail experience, resulting increased in customer satisfaction.
- Worked with event organizers and vendors to secure storage spaces and optimise store layout, boosting customer satisfaction and enhancing store efficiency.
- Collaborated with the operations team to ensure timely delivery and setup, achieving an on-time delivery rate.
Social Media and Content Assistant
Bodhi&Ride
01.2024 - 01.2025
- Filmed and edited class videos for Instagram, increasing follower engagement through creative and engaging content.
- Supported the content team in brainstorming and producing creative visual and written assets for social media campaigns and newsletters, enhancing brand visibility.
- Monitored social media trends and competitor activity, providing recommendations to improve engagement and optimize content, resulting increased in user interaction.
Digital Marketing Coordinator
Industrias Alimenticias Doraz
01.2020 - 01.2022
- Led social media strategy, establishing a brand presence on Instagram and Facebook, increasing follower engagement.
- Pioneered cross-industry collaborations, expanding consumer reach and boosting brand visibility.
- Drove digital marketing initiatives, significantly enhancing engagement across social platforms, resulting increased in user interaction.
Education
Management (Marketing)
Melbourne Business School | University of Melbourne
06-2025
Neuroscience and Business
College of Natural Sciences| The University of Texas at Austin
01.2023
Skills
- Microsoft Office
- Codex
- Pipedrive
- SAP Emarsys
- SEO
- Email marketing
- Canva
- Social media strategy
Certification
- CILS C2 (Certification of Italian as a foreign language) Issued Jul 2023
- Consumer behaviour and marketing strategy Issued Jun 2023
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Italian
Full Professional
French
Elementary
Timeline
Marketing Coordinator
Munro Footwear Group
06.2025 - Current
Activations Coordinator
2XU
01.2025 - 04.2025
Retail Sales Assistant
2XU
11.2024 - Current
Social Media and Content Assistant
Bodhi&Ride
01.2024 - 01.2025
Digital Marketing Coordinator
Industrias Alimenticias Doraz
01.2020 - 01.2022
Neuroscience and Business
College of Natural Sciences| The University of Texas at Austin
Management (Marketing)
Melbourne Business School | University of Melbourne