Ana Janet Gonzalez

• Lead SME for Commercial merchandise team currently driving critical strategic projects
• Managing strategic objectives and project deliverables
• Project Timelines and RACI for internal and external stakeholders

Current strategic projects

• Fresh & Frozen inventory & supply chain efficiencies
• Foodservice new brand launch
• Premium site format launch
• Private label consumables – Scope & Design
• Private label process and procedure
• Food on the go and hot beverage strategy
• Commercial compliance and policy
• Inclusive of commercial terms and rebates
• APCO and sustainability reporting
• Strategic Wholesale relationship and governance
• Supplier engagement through forum activation
• Onboarding for suppliers
• Management and reporting of trading agreements
• Managed and motivated employees to be productive and engaged in work.

• Strategically leading impulse categories for Ampol corporate network of 600 sites
• Categories under myself and my teams’ responsibilities are Confectionery, Ice Cream, Snacking, Healthy Snacking, Grocery, Health & Beauty, and General Merchandise
• Focused on delivering best customer in store experience through range and availability with value and convenience at heart
• Responsible in delivering key supplier Joint partnership plans and renegotiation on trading agreements
• Supplier negotiated and development of yearly promotional programs and category strategy to embed digital activation and integrate omni strategy for Impulse snacking team
• Managing total forecast, budget P&L for Impulse categories with commercial analysis for profitability in promotional program
• Delivered an increase consistent increase in market share on LFL market comparison through strategic pricing, promotional program, and digital activations
• Confectionery and snacking showing high gains in category growth
• Top team results for CMA Winter pulse survey with Confectionery category receiving highest results not only for Ampol but for other retailers

• Responsible for driving category growth for Confectionery category
• Strengthening Market position over 2022 achieving higher IRI growth than market in comparable store network
• Driving profitable growth and market share gains in declining site network
• Managed a diverse portfolio of products, ensuring optimal mix between high-margin items and cost-effective options for customers.

• Responsible for making key category range, in store service, and promotional activation decisions
• Decisions are supported with data driven customer and category insights to drive category growth and profit
• Collaborating with key internal teams to facilitate category plans and promotional program – Supply Chain, Inventory, Demand, Wholesale, Marco Space Team, Store Operations, Marketing, Visual merchandising, Commercial finance, and PR/Communications
• Achievements even during COVID challenges were successfully growing FY 2019/2020 Baby Care category +5.8%, +1.15MIL in value through number of initiatives
• Baby Sale Event
• Mother & Child Clinics & Services
• Range review
• Negotiated - Key supplier partnerships and commercial trade agreements
• Appointed Health Category Team Lead for Range review working group and Online Retail Transformation
• Group is established to integrate internal data and range review process with aim to shorten internal process and improve range review speed to market
• Online group goal is to engage customer driven content to encourage and support e-Commerce sale result
• Current category results consistently growing +153% in unit sales
• Successfully negotiated Supplier, reduction in inventory unhealthy stock weight, assisting business to reduce $1.2MIL stock risk

• Key responsibilities during contract role were to assist Store Managers and Owners to implement best COVID19 practice
• Assisting and Training staff to improve on customer in store experience
• Focus on improving profitability on key categories.

• Commercial Project lead for Consumer Products Division – Pharmacy
• Completed project successfully ahead of timeline overachieving project outcomes
• Customer engagement Created ‘Go to Market’ launch customer journey plan for external and internal stakeholders, resulting in +150% of sign up to online ordering +500 registered users
• Commercial sales targets & Forecasting Achieved over $198K contributing 11% share of total independent Pharmacy sales for Nov & Dec
• P&L guidance and commercial forecast for 2020
• Commercial team & Digital Marketing communication plan Completed full 2020 CRM calendar with lead team accountabilities & responsibilities
• Data Management & Reporting Completed key product audits and promotional EDM testing before ‘go live’ date
• Created Power BI Dashboard for KPI measurement

• Managing topline Pharmacy Channel key business strategy & pharmacy retail team for Consumer Products Division –15 National Field Team members & 2 National Account Managers
• Represented across 5 key categories Cosmetics, Skincare, Hair & Men’s Care & Personal Care with over 10 brands such as Maybelline cosmetics, L’Oreal Cosmetics, L’Oreal Skincare, Garnier Skincare, Excellence Hair Colour, Magic Retouch, Men Expert, etc
• Consistently delivering sales targets with portfolio valued over +$22MIL gross sales with over 1800 key distribution accounts
• 2019 achievement of +7% profitability for L’Oreal business with >95% forecasting accuracy Ranking No
• 5 overall score in 2019 Advantage survey
• Key relationships with leading Pharmacy retailers, Terry White Chemmart, Good Price Pharmacy, Sigma group - Amcal & DPRG - Discount Drug Stores, Chemist King, Pharmasave, National pharmacies
• Other Key project Pharmacy lead
• CRM Stay in Front integration
• Key JBP discussions & negotiations
• Reporting, Budgets and forecasting outcomes to senior leadership team
• Team leadership, coaching and development
• Developing Power BI reporting Dashboard
• B2B online ordering platforms
• Cross divisional coordination – L’Oreal Go to market
• Delivered comprehensive sales presentations, showcasing company's products and services to secure new business contracts.
• Implemented data-driven decision-making processes for optimizing sales performance and targeting new opportunities.
• Established strong partnerships with channel partners for seamless distribution of products across various regions.

• Developed Retailer Business growth plans for focusing on Cosmetics Category which contributed to 70% share of total Pharmacy Business of over $15MIL
• Managing over 1000 pharmacy distribution points for cosmetics across both Maybelline and L’Oreal Cosmetics – over 12 category updates across 2 years
• Across multiple banners Terry White Chemmart, DPRG, Good Price, National Pharmacies & independent Pharmacy
• Developing key communication with Go to Market strategy for field team and retailer
• Presenting category, marketing & commercial strategy plans to the retailer
• Ranking No
• 1 retailer in Advantage survey results for Good Price – growing Good Price sales +11% YOY
• Ensuring accurate promotional forecasting 3 months prior to plan activation

• Company Overview: The Heat Group is Australia’s largest Australian-owned cosmetics company
• Distributor to the brand Essence, max Factor and Covergirl and owns cosmetics and personal care brands ulta3, MUD, TBX, Billie Goat and well as eyewear OZK.O and CarloG
• Coordinating Key retailer plans for Terry White Chemmart, Good Price, DCO, Amcal
• Creating key team performance reporting for senior leadership team
• Activating increased distribution plans – team achievement +26% door growth with over 1500 distribution points gained
• Management of business merger (Satin Cosmetics) field team and stockists
• Yearly Sales Conference content co-ordination and development – field team training & development
• Implementing CRM SIF for field team
• The Heat Group is Australia’s largest Australian-owned cosmetics company
• Distributor to the brand Essence, max Factor and Covergirl and owns cosmetics and personal care brands ulta3, MUD, TBX, Billie Goat and well as eyewear OZK.O and CarloG

• Maternity leave contract role – Victoria
• Lead team of 4 Territory Managers & 40 key retailer relationships
• Managing team KPIs & business budget requirements

• Managed VIC, SA & WA region
• Establishment of over 8 Myer locations with recruitment and training of counter staff members, managing counter sales targets
• Secured and coordinated store eventing with Myer and David Jones Sales Managers during peak sales periods building awareness of new brand with new customers