Summary
Overview
Work History
Education
Skills
Timeline
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Anam Zahid

Summary

Hardworking Marketing Specialist with demonstrated knowledge of digital marketing strategies & analytics, social media marketing, web & print content development, & brand communications. Brings 6 years of marketing experience along with a dedicated and results-oriented approach.

Overview

8
8
years of professional experience

Work History

Senior Social Media Lead

Netsol Technologies Inc
05.2016 - 10.2019
  • Created social media content to increase engagement
  • Utilized Facebook, Instagram, LinkedIn & Twitter to promote products & services
  • Planned & implemented paid social media marketing plans
  • Developed social media calendar including newsletters, social media posts, marketing campaigns & website updates
  • Tracked & analyzed social media and online marketing initiatives on Google Analytics, Facebook, Instagram & Twitter

Digital Marketing Strategist

Ogilvy & Mather
02.2016 - 05.2016
    • Developed comprehensive digital marketing strategies for Nestle's brands such as Nido, Cerelac, Lactogrow, Milo etc
    • Created content for Nestle's Facebook & Instagram pages & websites

Digital Marketing & Communications Manager

Rocket Internet SE
09.2013 - 01.2016
  • Managed social media platforms such as Facebook, Twitter, LinkedIn and Google+ to ensure maximum engagement
  • Performed link building practices to improve search engine optimization (SEO) ranking
  • Created content for official company blog, newsletters, market reports, magazines and white paper
  • Wrote and distributed press releases to local and national media outlets
  • Conducted regular press events & bloggers meet-ups which guaranteed a 30+ media attendance

Research Assistant

Lahore University of Management Sciences, LUMS
06.2013 - 08.2013
  • Analyzed and developed content for case study to be taught at LUMS, on branded lawn industry, entitled: “Mausummery Lawn: The retail expansion strategy”.

HBL, Bank Limited
06.2011 - 07.2011
  • Interned at Risk Management Department and processed credit proposals amounting to Rs.30 million

Education

Bachelor of Science (HONS) - Economics

Lahore University of Management Sciences (LUMS)
05.2013

Skills

  • Google Analytics Proficiency
  • Digital Marketing Strategy
  • Social Media Marketing
  • Social Media Community Management
  • Email Marketing
  • Canva Proficiency
  • LinkedIn Marketing
  • Content Development
  • Corporate Communications
  • Link Building (SEO)

Timeline

Senior Social Media Lead

Netsol Technologies Inc
05.2016 - 10.2019

Digital Marketing Strategist

Ogilvy & Mather
02.2016 - 05.2016

Digital Marketing & Communications Manager

Rocket Internet SE
09.2013 - 01.2016

Research Assistant

Lahore University of Management Sciences, LUMS
06.2013 - 08.2013

HBL, Bank Limited
06.2011 - 07.2011

Bachelor of Science (HONS) - Economics

Lahore University of Management Sciences (LUMS)

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Anam Zahid