Anand Seshadri
Sydney,AU
Summary
Strategic Enterprise Sales Executive with 25+ years driving revenue growth, customer success, and digital transformation across Enterprise technology platforms (AWS, Adobe) and Consulting organizations. Proven track record managing full sales cycles for 6-7 figure deals, exceeding quota targets consistently (125%+ for 8+ consecutive quarters), and building long-term C-suite relationships in client organizations. Expert in solution selling, value-based selling, and navigating enterprise stakeholder ecosystems to accelerate adoption and expansion revenue.
Core Expertise: Enterprise Sales | Account Management | SaaS/Cloud Solutions | Customer Success | Strategic Negotiation | Revenue Growth | Stakeholder Engagement
Entrepreneur with strong background in launching and scaling successful ventures. Skilled in strategic planning, business development, and financial management. Known for fostering team collaboration and consistently achieving high-impact results. Adept at adapting to changing market conditions and driving innovation.
Overview
27
27
years of professional experience
Work History
Founder, Director & CEO
CloudAstra Australia Pty Ltd
01.2023 - Current
- Pipeline Development: Built $2M sales pipeline through strategic partnerships, enterprise prospecting, and consultative selling approach
- Solution Selling: Leading full sales cycle from lead generation to close for cloud transformation and Gen-AI solutions across Financial Services, Web3, Renewable Energy, and Education sectors
- Customer Success: Developing and implementing success criteria aligned to customer business outcomes, ensuring adoption and value realization throughout engagement lifecycle
- Executive Relationships: Establishing C-suite partnerships with enterprise customers, understanding strategic priorities and aligning technology solutions to business goals
- Account Strategy: Creating territory plans and go-to-market strategies for account expansion and new business development
Director
Cevo Pty Ltd (AWS Premier Partner)
04.2021 - 12.2022
- Revenue Leadership: Managed $5M consulting and services revenue across enterprise accounts, driving expansion and renewal strategies
- Account Team Leadership: Led cross-functional account teams (solution engineers, delivery consultants, customer success) to maximize customer value and accelerate cloud adoption
- Strategic Account Management: Owned customer relationships at executive level, developing multi-year roadmaps aligned to business transformation goals
- Sales Excellence: Executed solution-based selling methodology, identifying capability gaps and positioning AWS ecosystem solutions to address customer needs
- Customer Success: Drove adoption metrics, usage patterns analysis, and continuous improvement recommendations to ensure ROI realization
Enterprise Services Manager
Amazon Web Services (AWS)
11.2019 - 03.2021
- Quota Achievement: Delivered $3M in consulting bookings with 70% partner attachment rate, consistently exceeding sales targets
- Full Sales Cycle Ownership: Managed enterprise deals from lead qualification through negotiation and close, navigating complex stakeholder landscapes
- Investment & Strategy: Allocated $1M investment budget strategically, achieving $2.8M revenue recognition and maximizing customer success outcomes
- Enterprise Selling: Engaged C-suite and senior IT leaders to understand business strategy, develop success criteria, and position cloud transformation solutions
- Reference Development: Created multiple customer success stories and reference implementations, leveraging satisfied customers for new business development
- Stakeholder Navigation: Collaborated with internal AWS teams (solutions architects, account managers, partner ecosystem) to deliver comprehensive customer solutions
APJ Professional Services Leader
Adobe Systems Pty Ltd
03.2016 - 10.2019
- Consulting-led Sales: Drove consulting-influenced license sales, closing 2 major enterprise deals (multi-million dollar value) through strategic account planning
- Quota Contribution: Supported 30% of regional revenue targets (~USD 10M annually) across Asia-Pacific, delivering consistent revenue growth
- Customer Lifecycle Management: Owned customer success throughout adoption cycle, from initial implementation through expansion and renewal
- Team Leadership: Scaled delivery organization to 70+ consultants across APJ region, maintaining 83% utilization while driving customer satisfaction
- Revenue Performance: Delivered $7M revenue in FY17, scaled to $10.5M planned for FY18 (50% growth)
- Global Delivery: Increased India delivery contribution to 30% of APAC revenue (highest globally), optimizing cost-to-serve while maintaining quality
Practice Partner & Sales Director
Wipro Technologies
07.2013 - 03.2016
- Quota management: Managed $11M ACV Connected Enterprise Services business for ANZ region
- Consistent Quota Overachievement: Exceeded order booking targets for 8+ consecutive quarters at 125% of plan through disciplined pipeline management and strategic selling
- 6-7 Figure Deal Closure: Closed multiple enterprise deals with contract values exceeding $500K-$2M annually, managing complex negotiations and multi-stakeholder decision processes
- Strategic Partnerships: Established multi-million-dollar Adobe partnership and forged alliances with Google/Apigee, EMC to expand solution portfolio
- Account Planning: Developed territory strategies and account plans for top-tier enterprise accounts, identifying growth opportunities and expansion plays
- Executive Engagement: Built C-suite relationships across ANZ enterprise accounts, positioning as trusted advisor for digital transformation initiatives
Practice Director
Large Global SI
06.2008 - 07.2013
- Business Leadership: Led 350+ FTE team across Customer Experience Management and Social practices with full P&L ownership
- Revenue Growth: Achieved 61% YoY growth, scaling from startup to $40M revenue business with disciplined investment ($1M investment generating 40x return)
- Market Leadership: Built largest Adobe CQ competency among global systems integrators (100+ FTE), establishing market-leading position
- Strategic Consulting: Led marquee telecommunications engagement, generating $4.5M in downstream revenue through consultative selling and customer success
- Partnership Development: Established strategic alliances with EMC, Jive Software, and technology vendors to expand solution capabilities
- Innovation & Thought Leadership: Developed Social Enterprise framework and cloud-based solutions, positioning organization as innovation partner
Senior Consultant/Project Manager
Cognizant, Citibank
01.1999 - 04.2008
- Led data transformation initiatives and offshore delivery programs for pharmaceutical and financial services clients
- Managed complex stakeholder relationships across global teams, coordinating program delivery and ensuring customer success
Education
Scholar - Management
Asian Institute of Management
Manila01.2008
Software Engineering
BITS Pilani
India01.2001
Electrical Engineering
University of Calicut
India01.1998
Skills
- Sales & Business Development
- Enterprise Sales & Account Management
- Full Sales Cycle Ownership (Lead to Close)
- Solution Selling & Value-Based Selling
- Territory & Pipeline Development
- Strategic Negotiation & Closing
- C-Suite Relationship Building
- Partner & Channel Collaboration
- Multi-Year Contract Negotiation
- Customer Success & Strategy
- Adoption & Usage Analytics
- Business Outcome Alignment
- Executive Stakeholder Management
- Customer Advocacy & References
SALES METHODOLOGY EXPERTISE
- Solution Selling: 15+ years applying selling approaches (MEDDIC, BANT, Consultative), focusing on business outcomes and ROI
- Strategic Account Planning: Expertise in territory development, account mapping, stakeholder analysis, and expansion strategies
- Customer-Centric Selling: Deep understanding of customer success principles, adoption cycles, and value realization frameworks
- Complex Negotiations: Proven track record navigating multi-stakeholder decisions in enterprise organizations
- Pipeline Management: Disciplined approach to opportunity qualification, forecasting, and sales cycle management for 6-7 figure deals
Timeline
Founder, Director & CEO
CloudAstra Australia Pty Ltd
01.2023 - Current
Director
Cevo Pty Ltd (AWS Premier Partner)
04.2021 - 12.2022
Enterprise Services Manager
Amazon Web Services (AWS)
11.2019 - 03.2021
APJ Professional Services Leader
Adobe Systems Pty Ltd
03.2016 - 10.2019
Practice Partner & Sales Director
Wipro Technologies
07.2013 - 03.2016
Practice Director
Large Global SI
06.2008 - 07.2013
Senior Consultant/Project Manager
Cognizant, Citibank
01.1999 - 04.2008
Software Engineering
BITS Pilani
Electrical Engineering
University of Calicut
Scholar - Management
Asian Institute of Management