Andecheng Liu
Sydney,Australia
Summary
A highly driven entrepreneur and digital strategist with 6+ years of experience founding and scaling tech and entertainment ventures across Australia. Proven expertise in business model innovation, immersive content creation, and digital transformation. Strong background in management information systems, AI applications, and cross-cultural leadership. Passionate about creating platforms that bridge global creators, players, and businesses.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Founder & CEO
Anzir Pty Ltd
Sydney, Australia
09.2022 - Current
- Founded the world’s first global digital platform for immersive MysteryAct (Jubensha) entertainment.
- Built and scaled a cross-border ecosystem connecting 5,000+ global authors, players, and hosts.
- Raised $1.2M at age 25 and pioneered AI-integrated immersive storytelling systems.
- Led product design, author acquisition, investor communication, and platform operation.
Founder & Owner
Parallel Universe Entertainment Pty Ltd
Sydney, Australia
11.2020 - Current
- Operated a leading MysteryAct entertainment venue serving over 25,000 players in Sydney.
- Built a team of 150+ game masters and formed partnerships with 300+ venues and 500+ publishers globally.
- Designed offline gameplay experiences and supported bilingual operations (English & Chinese).
- Established community engagement channels through local business and university collaborations.
Founder & CEO
Vykan
Sydney, Australia
07.2017 - 05.2021
- Created a learning platform supporting 3,000+ users with academic enrichment programs.
- Led 100+ Harvard business case events, mentoring students in entrepreneurship and AI.
- Managed software development and internal tutoring operations.
Head of Digitalization & Debater
UNSW Chinese Debating Club
Sydney, Australia
07.2017 - 11.2020
- Digitally transformed one of the largest Chinese-speaking debating communities in Australia.
- Developed event tools (timer, engagement systems) used by 20,000+ viewers across global events.
- Led the digital innovation for Hua Xia Cup (32 teams, 1,000+ attendees).
Cloud & AI Engineer (Intern)
China Merchants Group
Shenzhen, China
11.2018 - 02.2019
- Explored cloud-based AI solutions for policy automation and financial data processing.
- Practiced Agile development and received 3rd prize in IAAS Cloud Platform Competition.
Education
Bachelor of Information Systems - Business
University of New South Wales (UNSW)
Sydney, Australia02.2020
Skills
- Business Strategy & Consulting
- Product Innovation & Market Entry
- Digital Transformation
- Cross-cultural Leadership
- AI & Data Analytics
- Project Management
- Strategic Partnerships
- Education & EdTech Innovation
Certification
SAS Certified Specialist: Business Analytics, 01/21
Languages
- English, Fluent
- Mandarin Chinese, Native
Timeline
Founder & CEO
Anzir Pty Ltd
09.2022 - Current
Founder & Owner
Parallel Universe Entertainment Pty Ltd
11.2020 - Current
Cloud & AI Engineer (Intern)
China Merchants Group
11.2018 - 02.2019
Founder & CEO
Vykan
07.2017 - 05.2021
Head of Digitalization & Debater
UNSW Chinese Debating Club
07.2017 - 11.2020
Bachelor of Information Systems - Business
University of New South Wales (UNSW)
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