Andres Garcia

Driving the Success of Events and Marketing Campaigns #Parchate. Spearheading events and marketing initiatives to position the business effectively in new markets and forge strategic partnerships with schools and educational companies. Growth project leadership. Heading the innovative growth project that bridges the gap between clients and the brand, ensuring seamless interactions. Brand Design and Communication. Pioneering the design of new Key Visuals (KV) for advertising materials, enhancing brand presence across diverse media platforms. Student Guidance in Marketing Events. I provided advice and guidance to students regarding new marketing activation events at our partner schools. Conducted over 50 advising sessions targeted at students, presenting the services offered by our company. Document Management. I used the CRM Hubspot to collect and organise documents from students related to their visa applications.

My key responsibilities and achievements include: Responsible for overseeing and ensuring the successful initiation, planning, execution, and closure of events and marketing projects. Served as a central point of contact between various departments, ensuring seamless communication and keeping all stakeholders informed of project developments. Demonstrated an ability to swiftly adapt to unforeseen changes, delays, and challenges, ensuring that project objectives remained achievable and on schedule. Prepared comprehensive meeting agendas, documented minutes for both internal reference and external distribution, and ensured effective record-keeping practices. Managed the logistical elements of meetings and events, including venue and brand activation, speaker coordination, attendee management, and material distribution. Consistently maintained open channels of communication, offering regular updates to customers regarding the status and progress of their respective projects. Organised and facilitated workshops aimed at gathering project requirements and collecting invaluable user feedback to better steer project direction. Generated sponsorships with related and partnering entities to enhance marketing objectives.

Bespoke signage designer, concept design producer. Expert in crafting unique signage designs tailored to individual needs. Design and Conceptualization: Responsible for producing concept designs, creating store mock-ups, on-site signage, stands and exhibitions. Specialised in logo creation, 3D modelling, and design optimized for manufacturing techniques such as router cutting, laser cutting, and aluminium extrusions. Collaborated closely with production and installation teams, ensuring designs are feasible and executed seamlessly. Internal Marketing and Promotion: Actively supported internal marketing initiatives and promotional activities as well as establishing and maintaining strong relationships with clients, ensuring their requirements are met and expectations exceeded.

My key responsibilities and achievements include: Creative Expertise: Leveraged a deep understanding of colour theory and composition to translate client visions into tangible designs. Demonstrated proficiency in creating marketing collateral such as brochures, flyers, and product catalogues consistent with brand standards. Client and Management Engagement: Obtained necessary approvals by submitting preliminary drafts to either management or directly to clients. Ensured design consistency by adhering strictly to brand guidelines. Technical Proficiency: Masterfully used Adobe Creative Suite to develop superior graphics, illustrations, and layouts. Capable of working with varied software, particularly in crafting 3D models using 3DSMax to illustrate design concepts. Design Development: Effectively transformed project specifications into detailed sketches and technical drawings, presenting a clear visual of design intentions to clients. Actively engaged in brainstorming sessions with design peers to enhance products and introduce innovative features. Valued and integrated feedback from clients, peers, and staff to refine and optimize design concepts, ensuring stakeholder satisfaction. Project Management: Successfully managed a multitude of projects in a high-pressure environment with tight deadlines, showcasing an ability to prioritize and multi-task. Engaged relevant stakeholders promptly regarding any project modifications, including changes in scope or timelines. Collaborative Design: Worked hand-in-hand with a multidisciplinary team, including senior management and engineers, to co-create, review, and finalize innovative products. Demonstrated expertise in selecting the most suitable materials for each design. Conducted research to identify groundbreaking design techniques, successfully implementing strategies that minimized production costs. Professional Attributes: Recognized for working both autonomously and collaboratively within team settings. Exhibits a high degree of self-motivation, personal responsibility, and an innate ability to quickly grasp and adapt to novel scenarios. Liaised with various departments to ensure all designs were compliant with industry regulations, reducing the risk of non-compliance.

Project Design Coordinator for the Renovation of Bogotá's Planetarium. Spearheaded the redesign and renovation of public exhibition areas within Bogotá’s planetarium, ensuring a cohesive and updated visitor experience. Museography and Interior Design: Crafted an innovative museography proposal, enhancing the narrative flow of exhibits. Additionally, conceptualized and executed the interior design layouts for both the stage and adjoining exhibition rooms, elevating the overall aesthetic and functionality of the space.

My key responsibilities and achievements include: Expertly designed comprehensive plans, from floor plans to 3D perspective views, presented through well-curated material boards for effective client communication. Demonstrated strong visualization skills, translating design concepts into detailed plans, sketches, and material presentations. Client Consultation and Needs Assessment. Conducted in-depth client consultations to understand and capture unique preferences, resulting in highly personalized design solutions. Maintained key client relationships, consistently delivering designs that harmoniously balanced client requirements, budget constraints, and superior design principles. Spearheaded space planning initiatives, from initial conceptual design to the construction phase, ensuring seamless project progression. Championed the transformation of lacklustre spaces into captivating environments by thoughtfully integrating lighting, materials, and design elements. Product and Material Selection. Leveraged a keen eye for detail to select appropriate furnishings, lighting, and accessories, further enhancing the design vision. Regularly researched industry trends, integrating innovative products and concepts to keep designs contemporary and competitive. Budgeting and Cost Management. Developed comprehensive project budgets, meticulously tracking expenses to ensure cost efficiency without compromising design quality. Partnered with vendors to produce precise cost estimates, successfully negotiating budget-friendly solutions without sacrificing design intent. Project Execution. Collaborated closely with contractors, suppliers, and vendors, ensuring synchronized project execution and timely delivery. Navigated the full interior design process, from conceptual to construction documentation, effectively bridging design dreams with practical implementation. Addressed challenges proactively, liaising with contractors and vendors to ensure seamless resolution and optimal design outcomes. Utilised software tools such as Adobe and 3DSMax, creating compelling materials for client presentations and enhancing design communication. Leadership and Direction. Played a pivotal role in leading interior design initiatives, ensuring alignment with client specifications, design standards, and budgetary guidelines.

Spearheaded large-format projects, encompassing events and comprehensive 360° campaigns for premium clientele and out-of-home media initiatives. Innovated brand launch strategies, transforming ideas into actionable campaigns that heightened brand awareness. Lead the execution and production of exhibit stands, brand activation spaces, and compelling graphic proposals, ensuring a cohesive brand narrative. Diligently managed budgets, optimized costs, and ensured project profitability, aligning with both creative visions and financial objectives.

My key responsibilities and achievements include: Project Coordination and Oversight. Ensured timely delivery by effectively managing deadlines and adjusting workflows, keeping projects on track and ensuring all milestones were met. Oversaw multiple projects from inception to delivery by setting priorities, delegating tasks, and ensuring all phases met quality standards. Bridged inter-departmental gaps, acting as the primary liaison to enhance communication and keep stakeholders informed about project developments. Expertly navigated through competing demands, showcasing adaptability to changes, delays, and unforeseen events while maintaining professionalism. Diligently tracked hours and expenses, ensuring projects remained within set budgetary parameters. Event Management and Coordination. Conducted in-depth customer consultations to understand unique preferences, delivering tailored event experiences. Ensured excellent service delivery during events, consistently receiving positive evaluations upon event completion. Played an integral role in achieving revenue targets for events and exhibitions. Efficiently managed event logistics, operations, and timelines, ensuring seamless execution of larger launching campaigns. Conducted post-event analyses, generating comprehensive reports on event effectiveness, to inform future strategies. Design and Visualization. Showcased design expertise in creating floor plans, elevations, 3D views, and curated material boards tailored to client visions. Brought design concepts to life through detailed illustrations and sketches during client presentations. Navigated the entire design process from conceptualizing space requirements to overseeing the construction phase and final installation. Fostered and nurtured key client relationships, ensuring delivery of design solutions that harmonized budget constraints, quality, and design integrity. Demonstrated proficiency in Adobe Photoshop to produce realistic textures for graphics and 3D animations, adding depth and visual appeal to designs. Collaboratively brainstormed innovative ideas with supervisors, ensuring alignment with upcoming projects and creative vision. Skillfully created lifelike 3D characters, ensuring attention to details like textures, shadows, and features, enhancing the overall visual experience.

Conceptualization & Design: Spearheaded the creation and design of proposals tailored for events, exhibitions, and stands, ensuring a cohesive brand narrative. Industrial Production & Scenography: Oversaw the industrial-scale production of scenographic elements and event spaces, ensuring alignment with project specifications. Graphic Design & Visualization: Expertly crafted graphic design pieces and excelled as a visual designer, delivering compelling visuals that enhanced the overall event experience. Client Engagement & Brand Activation: Managed customer loyalty initiatives, curated presentation proposals, and activated brands through Below-The-Line (BTL) strategies, ensuring brand prominence. Commercial Execution: Steered the execution of advertising campaigns and events, ensuring brand messages were effectively communicated and received by target audiences. 3D Modeling & Budget Oversight: Utilized advanced 3D modelling techniques to visualize project concepts while managing budgets, material selections, and cost assessments. Project Logistics & Execution: Coordinated with suppliers, supervised assembly processes, and led the end-to-end execution of projects, ensuring they were delivered on time and met quality standards.

My key responsibilities and achievements include: Researched design trends, technology and processes and directed work of design team. Created materials and designs in 3DMax for use in client presentations and communications. Chaired design team meetings and issued action items. Produced designs that met statutory and regulatory approvals and recorded tracking logs using Autodesk. Monitored project progress, identified risks and took corrective action as needed. Maintained open communication by presenting regular updates on project status to customers. Created, maintained and distributed event orders. Worked under pressure and met deadlines while maintaining composure in difficult situations. Managed event logistics and operations. Expanded knowledge of design into 2D drawings and projects for mockups before preparing 3D work. Used 3DMax, Showcase and Adobe to draw, render and present models to clients.

Entrusted with the management, direction, and evolution of the brand image, activation campaigns, and communication strategies for the Colombian Ministry of Telecommunications' new data collection software. Creative Development: Managed the conception and rollout of innovative and compelling campaign ideas, fostering heightened anticipation and engagement. Collaborative Leadership: Fostered a teamwork-driven environment, prioritizing collective strengths and insights to achieve project objectives. Profitability Focus: Maintained a keen eye on financial metrics, ensuring campaign strategies not only resonated with target audiences but also drove profitability for the initiative.

My key responsibilities and achievements include: Designed captivating brochures and flyers, harnessing aesthetic appeal to effectively communicate brand messages and promotions for wider distribution. Campaign Performance Analysis. Diligently tracked and analyzed responses to marketing campaigns, presenting insights to inform subsequent marketing strategies and optimize ROI. Strategic Planning and Logistics. Seamlessly organized and executed logistics for marketing and proposal strategy meetings, ensuring all stakeholders were aligned and informed. Fostered collaborative relationships with the design and media teams, ensuring the production of high-quality creative assets that resonated with target audiences and reinforced brand identity. Design Expertise. Leveraged a profound understanding of colour theory and composition to actualize client visions, translating abstract concepts into compelling visual designs that captivate and engage.