ANDREA MILLAR

Develop and implement strategy and communications collateral for internal and external audiences. To date, I’ve successfully lead communications for the Our Water, Our Voice Customer Engagement Framework, our largest customer engagement program.

Strategy includes stakeholder mapping, developing tailored messages, developing a central corporate narrative and identifying opportunities for external media and internal coverage. I develop and review communications products including including publications, news articles, fact sheets, brochures, speaking notes and presentations. Additional requirements include executive leadership communications. The role requires that I continually foster key relationships internally and externally to build advocacy.

In this role I planned communications strategy and produced supporting collateral to support the program delivery of clinical, consumer and government projects at eHealth NSW.

During this period I led communications for the Electronic Medical Record (EMR), developing web and journal articles, video and social media content to support the strategy. I also led communications across four NSW Health agencies for the launch of the NSW Health Prototyping Centre.

In this role for the NSW Department of Premier and Cabinet I played a significant role in the media launch of the Bradfield City Centre which included media, stakeholder and community engagement, the creation and alignment of corporate narrative for web site, media releases and community engagement collateral. During this time I also managed and implemented the social media strategy, introduced virtual industry briefing events, wrote the 2020 annual report and was responsible for identifying and managing ministerial media opportunities, ministerial speaking points and board briefings as well as developing employee engagement strategy strategies, content and platforms.

Led the communications arm of the Sydney Growth Trains (SGT) Project in the Rail and Transit Systems division (then called Major Projects) to deliver on TfNSW’s $4.3b “More Trains, More Services’ program of works.

I was responsible for developing and implementing internal and external communications strategy and the production of all communications collateral, inc. media communications plans, media releases, video, owned and external channel news articles. I was also responsible for internal communications; employee comms collateral including announcements, newsletters as well as leadership and executive communications coaching and support, exec reporting and town halls. Key achievements included earned media coverage for five Major Project milestones events across prime time TV news outlets in NSW in the space of 18 months.

During this period I developed and implemented media, brand, and digital marketing strategy for retail e-commerce boutique brands. My role was to position and build the brands, create visual assets, voice and brand guidelines as well as develop and execute end-to-end marketing campaigns and associated activations using bought media on Facebook, Instagram and Google ads using geo-targeting, EDMs, SEO and evaluate campaign data to form insights. I developed and managed the social media strategy, produced content, developed web sites, produced vídeo, photography and events.

Key achievements: Through leveraging opportunities, secured high value media coverage in print and online and produced Mailchimp campaigns generating a click-through and conversion rate 350% above the industry average.

In this multi-disciplinary, full service public relations agency I managed a small team of public relations execs to develop media communication strategy and implementation across a range of clients. In this role I was also responsible for writing media releases, hosting launches, managing events, manage sponsorships and influencer management as well as negotiate media spend to leverage opportunities.

Key Achievement: Our Birdsnest client increased their ranking from 30th most successful Australian eCommerce business to 8th within 12 months through paid and earned TV, print and digital spend and brand advertising

Prior to 2011, I held full time and freelance positions in media. During this time I crafted my storytelling skills, learned brand and marketing 101, developed a concise, plain English writing style, managed editorial budgets and creative teams, project managed magazine production schedules to tight deadlines and honed my visual style to art direct and manage production of all visual assets including large scale shoots and video.

Roles included:

Columnist, The Sydney Morning Herald, Fairfax

Associate Editor, Indesign Publishing Asia-Pacific

Deputy Editor, Belle Magazine, ACP (Are Media)

Chief Sub-Editor, Belle Magazine, ACP (Are Media)

Style Director, Real Living magazine, ACP (Are Media)

Features Editor, InsideOUT Magazine , News Limited

Writer and Researcher, News Limited