Andrea Trude

My husband, Simon, and I founded Endrim together, where we've served as the two Directors. Together, we've led the firm to multiple nominations for multiple design awards. Through my role, I've gained invaluable insights into business management, development, mentoring, and the financial aspects of running a design firm. This experience has given me a well-rounded understanding of both design and management requirements, allowing me to effectively balance creative vision with operational excellence.

Endrim has stood out as a distinctive Design Consulting & Design Thinking firm, offering a comprehensive suite of services spanning Interior Design, Branding, Digital, Activations, and Communication. The Endrim approach was anchored in thorough research and meticulous positioning, aimed at setting each project apart from its competitors. We believed in crafting narratives that not only reflect the essence of culture and brand but also foster communities through immersive experiences and activations, fostering connections in dynamic, high-performing environments.

OUR METHODOLOGY & APPROACH

As an experiential design consultancy, we were driven by the art of storytelling. Our multidisciplinary design approach enabled us to create bespoke experiences and environments that supported community growth and evolution over time.

STRATEGY

Drawing on intensive design thinking and ideation, we developed tailored strategies and strategic platforms that established meaningful, holistic ecosystems.
DESIGN

Our team harnessed expertise across interior, architectural, graphic, UX, and communication disciplines to deliver holistic, human-centred design solutions.

ACTIVATE

We cultivated vibrant, thriving ecosystems through bespoke activation programs tailored to the unique needs of each project and its community.

MANAGE

Equipping our clients with tools and measurement platforms, we empowered them to monitor and adapt their assets in real-time, responding effectively to the evolving needs of their communities.

OUR MARKET SECTORS

Endrim's diverse portfolio spanned multiple sectors, with a primary focus being workplace, hospitality, retail, and, most recently, high-end residential projects.

PROJECTS:

• Virgin Active Barangaroo & Global Positioning
• Shangri-La Strategic Positioning (Asia)
• Soul Pattinson Workplace (Sydney) 1500sqm
• Winton Property Group Workplace (Sydney) 1000sqm
• JLL - CIVIS Partnership Flex Product
• Jackson On George (Sydney) 800sqm
• Susquehanna Workplace (Sydney) 3000sqm

SKILLS:

• Increased design team efficiency by implementing streamlined workflows and enhanced cross-functional collaboration.
• Delivered high-quality designs for major clients, leading to increased brand recognition and repeat business.
• Managed projects from concept to completion, ensuring timely delivery within budget and scope constraints.
• Mentored junior designers, fostering growth in technical skills and creative problem-solving abilities.
• Established effective communication channels between design team members, streamlining project updates and progress tracking.
• Cultivated a culture of innovation within the design team by encouraging experimentation and embracing new approaches to problemsolving.
• Juggled multiple projects simultaneously, never losing strategic vision and always maintaining focus.
• Trained team, delegating tasks and offering insight to help meet tight deadlines.
• Implemented process improvements to increase team effectiveness and reduce repetitive tasks.
• Mentored each designer to promote confidence and productivity, which encouraged new ideas and fostered positive working relationships.
• Participated in construction planning and management phases, incorporating interior design requirements into floor plans and blueprints.
• Met with clients to walk through ideas and determine factors affecting planning interior design needs.
• Oversaw construction work on-site to confirm adherence to design plans.
• Created commercial design plans to be practical, aesthetically pleasing and conducive to intended purposes, such as raising productivity and increasing sales.
• Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.

During my time at Gensler, I held the role of Design Manager, where my responsibilities encompassed writing contracts, preparing fee estimates, managing projects and clients, overseeing team deliverables, and contributing to the design process on specific projects. I seamlessly transitioned between the Design Manager role and Senior Designer position, depending on the needs of the office at the time. Throughout my time at Gensler, I utilised AutoCAD extensively to support project execution and design development.

PROJECTS:

• Accenture Workplace (Melbourne)
• Facebook Office (Melbourne)
• Hines Strategic Positioning for Retail & Public Space (Shanghai) Virgin Active Strategic Positioning (Australia)
• CBRE North Sydney Workplace (Sydney)
• Coordinated cross-functional teams to ensure seamless communication and project delivery, meeting all deadlines and budget constraints.
• Mentored junior designers, providing guidance on design principles, techniques, and best practices to enhance their skill set.
• Developed innovative design strategies to address client needs, incorporating user feedback and market research.
• Optimized internal processes by establishing clear guidelines for file organization, version control, and asset management.
• Presented design concepts to stakeholders with compelling visual aids, securing buy-in and fostering collaborative relationships.
• Conducted comprehensive industry research to inform strategic decision-making regarding emerging trends in technology and design.
• Built strong relationships with stakeholders through active listening, collaboration, and clear communication of design objectives.

After my experience on the client side at The Star, I desired to return to a design role within a design firm to further develop my skills as an interior designer. Throughout my career, I have been involved in all stages of the projects I was assigned to, from concept development through to project delivery. At Futurespace, I had the opportunity to significantly enhance my documentation and delivery skills. I utilised AutoCAD extensively during my time at Futurespace to support project documentation and delivery processes.

PROJECTS:

• PWC Workplace (Sydney)
• Cisco Head Office (North Sydney)
• Collaborated with architects and contractors to ensure seamless integration of design elements.
• Selected and sourced materials, furniture, and accessories for aesthetically pleasing spaces.
• Developed comprehensive design concepts through sketches, renderings, and 3D models.
• Conducted site visits and meetings with clients to gather necessary information for successful project execution.
• Optimized spatial planning for improved workflow efficiency in commercial interiors.
• Balanced aesthetics with functionality by choosing appropriate materials, finishes, and furnishings that met client needs.
• Designed floor plans, elevations, 3D perspective views, and material boards for review and presentation.
• Developed space planning concepts, colour palette selections, and textile presentations.
• Illustrated visual concepts during client presentations through detailed plans and sketches.
• Participated in furniture selection and documentation of specifications.
• Implemented multiple high-end residential and commercial interior design projects within cost, quality and timeframe targets.

As a member of the Capital Works team at The Star, I held oversight of all design projects underway. My role encompassed defining the design vision and collaborating with external consultants to realise The Star's vision consistently across all projects. My responsibilities included ensuring that the design objectives aligned with The Star's overarching vision, and that each project maintained the desired aesthetic and functional standards.

• Boosted project efficiency through meticulous management of design resources and schedules.
• Achieved seamless communication between design teams and clients, ensuring timely project completion.
• Developed creative solutions to address client concerns, fostering long-term relationships and repeat business.
• Coordinated with vendors for cost-effective material procurement, optimizing budget allocation without compromising on quality.
• Ensured adherence to brand standards across all designs, maintaining a cohesive visual identity for clients.
• Managed multiple projects concurrently, meeting strict deadlines while maintaining high-quality deliverables.
• Conducted regular progress meetings with stakeholders, keeping them informed and involved in the decision-making process.
• Improved overall project timelines by implementing efficient resource allocation strategies tailored to each project''s unique requirements.

This was Andrea's first job in the industry, she began as student of interior design and continued to learn on the job while she studied. Once her studies were complete she became a full time interior designer. Hassell gave her a solid foundation and the training needed to build her career from here on. Andrea trained and worked in AutoCAD during her time at Hassell.

PROJECTS:

Qantas Headquarters (Mascot)

• Selected and sourced materials, furniture, and accessories for aesthetically pleasing spaces.
• Developed comprehensive design concepts through sketches, renderings, and 3D models.
• Conducted site visits and meetings with clients to gather necessary information for successful project execution.
• Optimized spatial planning for improved workflow efficiency in commercial interiors.
• Designed floor plans, elevations, 3D perspective views, and material boards for review and presentation.
• Developed space planning concepts, colour palette selections, and textile presentations.
• Defined space requirements from schematic design to construction phase and installation.