Andrea Vukovic

Fixed-term contract leading the planning and execution of The Westpac Terrace at Open Air Cinema 2024

Responsibilities Include:

• Managing all elements of the Westpac Terrace including pre-event concepting and management, onsite execution and post-event reporting
• Managing all communication with the client, suppliers, and rightsholder
• Managing an event budget of $570k
• Training and supervising event staff on-site

Achievements:

• Collaborating with sponsors such as Toni & Guy, Nespresso, and Hendricks Gin to enhance customer experience and brand perceptions

Supported the planning and execution of events at Gemba including the Westpac Terrace at OpenAir Cinema across two seasons, the Toyota Hydrogen Roadshow, and the Westpac x National Rugby League PR Launch

Responsibilities include:

• Working with multiple event suppliers, and stakeholders to execute brand activations designed to increase brand satisfaction and awareness
• Managing a leverage budget of $450k for a 2000 person event across a 45 night season
• Managing the onsite execution of the Westpac Terrace including training and supervising a team of 7 staff, managing customer upgrades, and executing corporate functions of up to 100 people

Achievements:

• Implemented event sustainability audit process at Gemba, audited the 2023 Westpac Terrace season and led sustainability training for the internal account management team
• Planned and executed brand activations that took place simultaneously in multiple states in Australia

6-month full time Marketing Internship supporting the Acquisition Marketing team in the execution of marketing strategy, working directly with one of American Express' largest strategic partners Qantas

Responsibilities Include:

• End-to-end campaign management, working across media and partner channels with the aim to meet acquisition target
• Managing complex stakeholder relationships internally and externally with the partner and key creative and agency.

Achievements:

• Identified a gap in the prospect journey and identified the opportunity to create an email template for the sales team to leverage post conversation with a prospect to streamline the conversion pipeline
• Implemented frequent daily and weekly reporting to provide the leadership team meaningful insights on acquisition performance