ANDRES BALLEN
Dee Why
Summary
Dynamic, results-oriented professional with solid experience in digital marketing and communications, driving success in e-commerce. Background in digital transformation processes, bringing a comprehensive, strategic perspective to every project.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Paid Media Buyer - Casual
Spicy Broccoli
07.2025 - Current
- Developed and executed targeted media buying strategies across various platforms to enhance brand visibility.
- Analyzed market trends and audience insights to optimize advertising campaigns for maximum reach on Meta and Google ADS.
- Collaborated with creative teams to design compelling ad content that aligns with campaign objectives.
- Managed budgets effectively, ensuring efficient allocation of resources across multiple channels.
PROJECT MANAGER - REMOTE
DIGISAP S.A.S
04.2017 - Current
- Lead and manage digital transformation, marketing, and communications projects from start to finish, ensuring delivery within budget, timeline, and quality expectations. This includes planning, executing, and tracking projects, managing resources, identifying and resolving issues, and stakeholder communication.
- Implement digital campaigns on Facebook Ads, Google Ads and Tik Tok Ads.
- Creative copywriting for digital campaigns and social media.
- Writing blogs posts for client websites.
- Structuring digital content projects, both written and visual.
- I have managed online advertising in the followings industries: Hospitality, Real Estate, E-commerce, Technology and Food and Beverage with budgets from $5,000 USD / month (campaigns profitably).
MANAGER
DIGISAP S.A.S
03.2016 - 03.2017
- Management all aspects of the company, including payroll systems, new business opportunities, tax compliances, marketing strategies, company contracts, cost reduction, the cash flow and controlling COSS [cost of services sold].
BUSINESS LAWYER
BANCO MULTIBANK COLOMBIA
11.2014 - 02.2016
- Provided legal support to the Legal Business Department and the Corporate Banking area. Responsibilities included structuring business transactions for corporate banking, preparing corporate studies for credit disbursements, and advising the Factoring business line.
LEGAL COORDINATOR
PEÑA GONZÁLEZ & ASOCIADOS
04.2014 - 08.2014
- Coordinated services for the Financial Consumer Ombudsman for 20 entities supervised by the Financial Superintendency, reviewed commercial contracts, and performed General Secretariat duties.
ASSOCIATE LAWYER
PEÑA RODRÍGUEZ & ASOCIADOS
01.2012 - 04.2014
- Advise national and international financial institutions as well as companies in the real sector.
- Responsibilities: Draft and review financial and commercial contracts, General Secretariat duties, represent foreign capital investment funds, among others.
Education
General English
INTERNATIONAL COLLEGE OF MANAGEMENT, SYDNEY -ICMS
Sydney, NSWCurso de escritura creativa
ESCUELA DE ESCRITORES
Madrid Spain10.2025
COPYWRITING BOOTCAMP
NOGMA SCHOOL OF CREATIVITY
07.2023
HOW TO SELL WITH FACEBOOK ADS
FELIPE VERGARA LLC
02.2023
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COLEGIO DE ESTUDIOS SUPERIORES DE ADMINISTRACIÓN -CESA
11.2018
NEUROMARKETING SEMINAR
COLEGIO DE ESTUDIOS SUPERIORES DE ADMINISTRACIÓN -CESA
02.2023
GRADUATE DIPLOMA OF SPECIALIST - SECURITIES MARKET LAW
PONTIFICIA UNIVERSIDAD JAVERIANA
Bogota12.2012
BACHELOR OF LAWS - undefined
UNIVERSIDAD SERGIO ARBOLEDA
01.2010
Skills
- Teamwork
- Copywriting
- Facebook Ads
- Google Ads
- Digital Transformation
- Communication Skills
- Creativity
- Blogging Skills
- Digital Content
- Knowledge of Campaigns
- Marketing
- Social Media
- Budgeting Skills
- Business Administration
- Sales
- Contract Management
- Digital Marketing
- Business Development
- Consulting
- Business Transaction Management
- Coordination Skills
- Content Creation
- E-Commerce
- Media Strategy
- Paid Advertizing
- Project Management
- Knowledge of Finance
- Success Driven Person
Certification
- Google Ads Search Certification, Google April 2025 — April 2026
- Google Ads Display Certification, Google April 2025 — April 2026
- Google Ads Video Certification, Google April 2025 — April 2026
Languages
English
Spanish
Hobbies
Writing, Literature, Freediving, Hiking and Coffee Brewing
Timeline
Paid Media Buyer - Casual
Spicy Broccoli
07.2025 - Current
PROJECT MANAGER - REMOTE
DIGISAP S.A.S
04.2017 - Current
MANAGER
DIGISAP S.A.S
03.2016 - 03.2017
BUSINESS LAWYER
BANCO MULTIBANK COLOMBIA
11.2014 - 02.2016
LEGAL COORDINATOR
PEÑA GONZÁLEZ & ASOCIADOS
04.2014 - 08.2014
ASSOCIATE LAWYER
PEÑA RODRÍGUEZ & ASOCIADOS
01.2012 - 04.2014
COPYWRITING BOOTCAMP
NOGMA SCHOOL OF CREATIVITY
HOW TO SELL WITH FACEBOOK ADS
FELIPE VERGARA LLC
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COLEGIO DE ESTUDIOS SUPERIORES DE ADMINISTRACIÓN -CESA
NEUROMARKETING SEMINAR
COLEGIO DE ESTUDIOS SUPERIORES DE ADMINISTRACIÓN -CESA
BACHELOR OF LAWS - undefined
UNIVERSIDAD SERGIO ARBOLEDA
General English
INTERNATIONAL COLLEGE OF MANAGEMENT, SYDNEY -ICMS
Curso de escritura creativa
ESCUELA DE ESCRITORES
GRADUATE DIPLOMA OF SPECIALIST - SECURITIES MARKET LAW
PONTIFICIA UNIVERSIDAD JAVERIANA