Summary
Overview
Work History
Education
Skills
Websites
Gallup Strengths
Timeline
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Andrew Bourne

Andrew Bourne

Narraweena

Summary

A successful sales development leader with over 15 years in sales, management, and leadership in the tech industry. A track record of success in building, coaching, and leading high-performing teams, both locally and internationally, that overachieve on their pipeline and revenue targets and consistently deliver excellent results.

Overview

15
15
years of professional experience

Work History

Director, ANZ Sales Development

DocuSign
05.2023 - Current

As Director of Sales Development, I lead a high-performing team of 5 Managers and Senior Managers, overseeing a dynamic organization of 35+ Sales and Market Development Representatives (SDRs and MDRs). My focus is on building and scaling a best-in-class pipeline engine that fuels revenue growth and drives the success of the Sales teams in the region.

I’m passionate about developing leaders, empowering teams, and creating a culture of accountability, performance, and continuous learning. I work cross-functionally with Marketing, Sales, and Finance to align on strategy, optimize outreach, and maximize conversion across the funnel.

Key areas of focus include:
🔹 Scaling outbound and inbound pipeline strategies
🔹 Coaching and mentoring emerging leaders and reps
🔹 Driving efficiency through process, tooling, and data
🔹 Partnering with executive leadership on GTM strategy
🔹 Fostering a culture of inclusion, ambition, and results

Our team's mission is simple: deliver quality pipeline, develop great people, and make a measurable impact.

Director, APJ Sales Development

Elastic
01.2022 - 12.2022
  • Led, trained, and coached 5 teams of sales development representatives across ANZ, India, ASEAN, Korea, and Japan.
  • Built new processes and metrics for sales development to drive inbound and outbound pipeline for sales.
  • Built a winning team culture for fully remote teams across multiple countries, cultures, and languages.
  • Collaborated with Sales, Marketing, and Executive Leadership to drive success throughout the sales funnel.
  • Promoted multiple top performing sales development representatives into AE roles.
  • Achieved and exceeded pipeline in Q1 and Q2 of FY23 by 119% and 111% respectively.
  • Spearheaded implementation of new KPIs and goals for SDRs, while hiring 10 sales development representatives and one Sales Development Representative Manager in FY23.
  • Targeted, attained, and surpassed qualified opportunities by 115% and generated $35M in Pipeline in FY23 by managing cross-functional teams.

Director, ANZ Sales Development

Salesforce
02.2017 - 12.2021
  • Delivered 2nd-line leadership for 6 teams in sales development across Australia and New Zealand.
  • Created programs and processes aimed at overachieving growth targets in pipeline and revenue.
  • Liaised with recruiting to ensure achievement of hiring and headcount targets.
  • On-boarded and trained 1st-line managers to support SDR and BDR career growth.
  • Built and managed a world-class Sales Development organisation of 65+ people across 6 teams of managers, SDRs, and BDRs.
  • Delivered >$50M in Pipeline annually and consistently achieved 20+% growth in Pipeline and Revenue YoY.
  • Hired, coached and promoted 12+ managers into senior leadership positions in sales and sales development.
  • Developed and built the Business Development Associate program in Australia, turning grads into strong sales people.
  • Built successful new Sales Development team in New Zealand.

Senior Manager, ANZ Sales Development

Salesforce
08.2013 - 02.2017
  • First-line management of multiple teams of SDRs and BDRs in Australia.
  • Established and monitored analytics to keep stakeholders updated on progress of sales pipeline and talent funnel.
  • Recognised as MVP at Global Sales Development offsites in San Francisco and Toronto.
  • Increased headcount of team from 6 SDRs to 22 in first three years.
  • Achieved year-over-year growth of 20%+ in pipeline and ACV.
  • Implemented new metrics and comp plans to drive successful sales foundations for the reps as well as revenue success for the team.

Sales Productivity Specialist

Salesforce
09.2012 - 08.2013
  • Onboarded and enabled new and existing Account Executives to improve productivity and performance.
  • Developed and delivered sales training on Solution Selling, Sandler Sales Methodology, Objection Handling, Account Reviews, and delivering a winning sales presentation.
  • 44% increase in Average Deal Size.
  • 35% decrease in deal life-cycle time.
  • 14% increase in Average Win Rates.

Account Executive

Salesforce
08.2010 - 09.2012
  • Account Executive selling Salesforce CRM products to new and existing customers in Small Business in Toronto, Canada (Aug 2010 to Oct 2011) and Sydney, Australia (Nov 2011 to Sep 2013).
  • Achieved over 110% of plan YTD for the first 3 quarters of FY12.
  • Ranked 1st in all of VSB AMER for June 2011 with 128K ACV.
  • Exceeded quota and led the SMB team in ACV for 2 of the first 3 months after transferring to a new role and territory in Australia.
  • Exceeded annual quota across both roles in FY12.

Education

Bachelor of Arts -

University of Guelph
Guelph, ON

Courses - Leadership in Disruptive Times

Cal State East Bay
01.2021

Courses - Leading for Success

Salesforce
01.2019

Courses - Elevate Leadership Training

Salesforce
01.2019

Skills

  • Sales Development
  • People Management
  • Leadership
  • Team Management
  • Coaching
  • Performance Management
  • Communication
  • Sales Training
  • Culture Building
  • Collaboration & Teamwork
  • Strategic Planning
  • Relationship building

Gallup Strengths

  • Harmony - I will sacrifice personal agendas to facilitate group performance
  • Individualisation - I am intrigued by the unique qualities of every person
  • Competition - I am driven by metrics, especially when measured against others
  • Ideation - I am fascinated by ideas and new possibilities
  • Analytical - I use reason and causes when making decisions

Timeline

Director, ANZ Sales Development

DocuSign
05.2023 - Current

Director, APJ Sales Development

Elastic
01.2022 - 12.2022

Director, ANZ Sales Development

Salesforce
02.2017 - 12.2021

Senior Manager, ANZ Sales Development

Salesforce
08.2013 - 02.2017

Sales Productivity Specialist

Salesforce
09.2012 - 08.2013

Account Executive

Salesforce
08.2010 - 09.2012

Courses - Leadership in Disruptive Times

Cal State East Bay

Courses - Leading for Success

Salesforce

Courses - Elevate Leadership Training

Salesforce

Bachelor of Arts -

University of Guelph
Andrew Bourne