ANDREW DEAN
Yowie Bay,New South Wales
Summary
Strategic and data-driven Digital Customer Experience (CX) and Content Marketing professional with 17 years of Financial Services Marketing experience and 8 years in Content Marketing. Specialising in digital content strategy, customer engagement, and insights-driven marketing execution. Adept at developing and optimising multi-channel digital ecosystems to enhance user experience, engagement, and transaction success. Experienced in leveraging AI, analytics, and UX principles to drive content efficacy and continuous improvement across web platforms, chatbot interactions, and educational content.
Overview
10
10
years of professional experience
Work History
Investor Communications and Content Manager
Dexus
08.2024 - 01.2025
- Developed and executed a comprehensive digital content strategy to engage investors and customers across website, email, and social platforms
- Managed content alignment across digital platforms, ensuring consistency in messaging and user experience
- Led content management system upgrades to streamline approval processes and improve workflow efficiency
- Created thought leadership content, including video, animation, and editorial pieces, to enhance brand positioning
- Developed scripts and content for investor presentations and webinars
Senior Content Manager
Challenger Ltd
11.2017 - 07.2024
- Led the development, maintenance, and optimisation of customer and institutional websites
- Owned social media strategy and execution, driving engagement through Meta and LinkedIn
- Created multi-format content to drive customer acquisition and retention
- Utilised data insights to develop customer-focused marketing strategies, including budget planners and financial well-being planners
- Measured campaign effectiveness and provided reporting to stakeholders to demonstrate ROI
Marketing Campaign Manager
Kessler Financial Services
02.2015 - 04.2017
- Solely responsible for creating and managing marketing campaigns for ANZ insurance products, AMEX and Citi credit/debit cards
- Collaborated with professional associations to drive product adoption through digital channels
- Negotiated contracts and co-developed marketing calendars aligned with business goals
Education
Advanced Copywriting Skills -
CIM
Digital Campaign Planning -
CIM
Philosophy Degree - BA (hons)
University of East Anglia
Skills
- Digital customer experience strategy
- Content strategy and optimisation
- Omnichannel engagement
- Translating complex product information
- Managing digital ecosystems
- Customer satisfaction tracking
- Data-driven content effectiveness
- Web content management
- Digital storytelling
- Stakeholder management
Accomplishments
- Successfully managed and optimised the digital customer experience across multiple financial services platforms.
- Implemented AI-powered enhancements to chatbot interactions, improving customer engagement and satisfaction.
Technical Skills And Tools
- Web Content Management Systems (SiteCore, WordPress, Reddot)
- Digital Analytics (Google Analytics, Adobe Analytics)
- UX/CX Design (wireframing, user journey mapping, AI-driven personalisation)
- Marketing Automation & CRM (Salesforce, Marketo)
- HTML, CSS, JavaScript (basic proficiency for content management and site enhancements)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- AI & Chatbot Optimisation
Timeline
Investor Communications and Content Manager
Dexus
08.2024 - 01.2025
Senior Content Manager
Challenger Ltd
11.2017 - 07.2024
Marketing Campaign Manager
Kessler Financial Services
02.2015 - 04.2017
Advanced Copywriting Skills -
CIM
Digital Campaign Planning -
CIM
Philosophy Degree - BA (hons)
University of East Anglia
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