Andrew Elliott

Key Responsibilities: Key Achievements:

Head of Video Content - Senior Producer (National)
NextEd Group
Dates of Employment: [Start Date] – Present

Lead the video content strategy, production, and delivery across seven major private colleges in Australia, overseeing both organic and paid campaigns, social media, web marketing, and internal communications. Manage diverse teams of in-house and international editors to produce high-quality content across various platforms. Collaborate with senior management and marketing teams to align content with brand identities and strategic goals. Also serve as a senior editor and VFX artist when necessary.

• Oversee video production for marketing and internal content, ensuring brand consistency and quality across platforms.
• Collaborated with marketing and senior management to align video content with brand strategies.
• Managed diverse teams of editors to produce high-quality content aligned with strategic goals
• Ensure timely delivery of high-quality video content for multiple subjects and uses, from social media to TVCs.
• Innovate processes and integrate AI tools to improve video production efficiency and quality.
• Reduced production costs by transitioning to in-house teams, saving thousands annually.
• Led the highest-performing campaign in AIT's history, surpassing engagement, views, and CPC targets.
• Developed and implemented AI tools to enhance video production efficiency and reduce costs

Key Responsibilities: Key Achievements:

Senior Producer
NextEd Group
Dates of Employment: [Start Date] – [Promotion Date]

As a Senior Producer, I managed the production of high-quality video content across seven major private colleges in Australia. I worked as part of a collaborative team of editors and videographers, reporting to the Head of Design. My focus was on producing content for paid and organic campaigns, social media, web marketing, and internal communications. I collaborated with marketing and senior management teams to ensure that all content was aligned with brand strategies.

• Led video content strategy and production for multiple platforms, ensuring brand consistency and quality.
• Worked closely with the Head of Design, collaborating with marketing teams to ensure content aligned with brand identity.
• Collaborated with a team of editors and videographers, delivering engaging content across multiple platforms.
• Contributed to video production for social media, web marketing, and internal communications.
• Spearheaded the transition to in-house video production, significantly reducing external production costs.
• Contributed to successful video campaigns, driving increased engagement, views, and brand visibility.

• Worked with full marketing team to analyses best performing content from their current deliverables and measured up to competitors
• Create 6 month video campaigns running on Facebook, Instagram and TikTok to promote Bunsters new range of pre made cockatiels
• Worked as Art Director on shoots in Sydney and Perth to create eye catching high end content for multiple uses through out the calender
• Run A/B tested video campaigns so we could make changes to the videos in the middle of the campaigns to gain better performance and engagement
• Imagined and executed national campaign around their world class hot sauce which helped gain deal with both Coles and Dan Murphy's
• Produced creative pitch videos, successfully raising over $2.5 million in investment.

• Produce over 100 children's educational content pieces within six months for an exclusive Vimeo OTT Channel and a subscription app
• Worked as video Senior Editor to oversea all final exports for delivery
• VFX Creative designer
• Optimized workflows, enhancing motion graphics, working with offsite designers to create backgrounds for the green screens
• Worked with marketing team to optimise and crate adverts and social content for paid media channels (digital, paid social media etc)
• Manged and engage with all talent and talent management for shoots
• Excelled in communication with producers, camera operators and editors to foster an inclusive and supportive work environment

• Responsible for all video content
• Worked AS editor to deliver final video and audio collections.
• Led video production operations efficiently, managing teams from recruitment to training and overseeing assistant editors
• Provided transparent reporting to the CEO ensuring KPI's were met

• Brought in by the marketing agency 'In Marketing We Trust' to work with them and their clients Qantas and Amex
• Developed YouTube series called 'Hacked' - from initial video brainstorming meetings with the clients, from production to completion.
• Edited and graded content
• Created content planning, strategy and delivery

• Managing content for Tv episodes
• All content grading, keying, and advanced compositing
• Received credits as the 2nd editor on prominent productions, including well-known releases like the Wiggles' sing-along and Live DVDs

Clients Included:

Fujitsu, HSBC, CITRIX, Adidas, Nike, Vice, Honda, British Gas, Nord, Find My Past, BBC, BMG and Sony

• Built a thriving boutique London video production company
• Client and Stakeholder management
• Final pass approvals on all productions
• Development of storyboards and innovative concepts

• Crafting compelling narratives within tight deadlines
• Content creation for major football league clubs, including Arsenal and Crystal Palace, showcasing my sports media proficiency
• Captured and edited live interviews at renowned UK music festivals, featuring top artists like Tinie Tempah, Dizzee Rascal, and De La Soul, with immediate uploads to major online platforms