Andrew Fell

Leading the Crewcut Commercial and Franchise teams, I oversee national operations, including government contract management and franchise support. I manage high-value commercial clients, ensuring compliance, operational efficiency, and customer satisfaction.

Key responsibilities include:

• Led the successful delivery of three national government contracts, ensuring compliance and high service standards.
• Managed large-scale contractor recruitment, onboarding, and retention strategies, fostering a high-performing network.
• Supervised the Client Services team, optimizing service delivery to key commercial and government clients.
• Developed and implemented national tenders, securing major contracts in the property maintenance sector.
• Strengthened franchise operations, offering ongoing business coaching and strategic support to regional and master franchisees.
• Oversaw budget planning and approval for national commercial projects, ensuring cost-effective operations.

Collaborating with the National Sales Manager, I am in charge of merchandising 12 crucial Auckland stores on a weekly basis, ensuring their visual appeal and effective presentation through regular call cycles.

Key responsibilities include:

• Weekly merchandising
• Fulfilling weekly orders
• Cutting in new stock lines
• Liaising with National Sales manager and store buyers to maximise sales opportunities

As a valued member of the Clinical Services team, I delivered Orderly services across North Shore Hospital. During my tenure I was asked to take on a Weekend Team Leaders role, overseeing the Orderly and Cleaning teams.

Key responsibilities include:

• Overseeing Orderly and Cleaning teams for the entire hospital
• Creating and managing team rosters
• Quality control
• Safe movement of patients around hospital
• Secure movement of documents and specimen samples
• Delivery of specialist equipment as required
• Operating theatre support
• Rubbish and Linen removal

In my role, I assume the crucial responsibility of providing operational support to 28 Franchisees throughout New Zealand within the Out of School Care (OSCAR) sector. These dedicated individuals collectively manage 58 distinct sites. Additionally, I efficiently oversee the day-to-day operations of four company-owned locations spanning the country.

Key responsibilities include:

• Creating strategies and plans
• Ensuring that revenue targets are met
• Building out leadership teams
• Improving operational efficiencies
• Mentoring and training managers
• Reporting results to Board of Directors

I was headhunted to undertake the role of Regional Franchise Manager at Green Acres, specifically tasked with revitalizing underperforming franchisees and driving their success. Additionally, I hold the responsibility of leading the implementation of new IT systems throughout the franchise network, ensuring a seamless transition and enhanced operational efficiency.

Key responsibilities included:

• Building business plans & setting targets
• Creating strategies to increase revenues
• Measuring and reporting on business performance
• Coaching and mentoring teams in daily operations
• Creating marketing and sales plans
• Project managing rollout of new IT systems
• Training managers and teams in success tactics

As a pivotal figure within the growth-oriented transport company, I held the primary accountability for recruiting, training, and leading the contracting pool. To boost the overall effectiveness and productivity of the contracting network, I took the lead in establishing an innovative "Training School." Through this initiative, I successfully onboarded, trained, and enhanced the efficiency of the contracting network, leading to significant revenue growth. Responsibilities included:

• Assessing performance of contracting team
• Planning new strategies for revenue generation
• Recruiting, training and mentoring contractors
• Presenting status to Company Directors

As a Regional Franchise Manager, my primary focus was on increasing revenue within the Franchisee network. I achieved this by providing dedicated support to the 19 businesses under my purview, helping them develop and expand their existing operations. I was responsible for:

• Planning and revenue forecasting
• Business owner training and mentoring
• Overseeing sales and marketing teams
• Creating new Board level financial reports
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In this role, my primary responsibility was to drive the expansion of the NZ lotteries retail chain of stores. I oversaw the complete end-to-end process of implementing new stores, from initial planning to successful execution, which included:

• Creating the strategy for retail expansion
• Seeking out new retail location opportunities
• Project managing the entire fit out of each new store
• Recruiting new store managers and leadership teams
• Managing the upgrade of existing store locations
• Implementing store KPIs and reporting

In a challenging role, I achieved aggressive revenue targets by strategically opening new "NZ natural" stores across New Zealand. This involved overseeing store build-outs, team hiring, and ensuring performance targets were met. Key responsibilities included:

• Solely responsible for the performance of 14 stores across NZ
• Project Management of new store locations
• Overseeing the refurbishment of existing stores nationwide
• Operations Management, Recruitment and Induction Training
• Ensuring all stores meet business targets

Early in my career, I gained valuable experience as a Sales Consultant at the North Harbour Ford dealership. In this entry-level role, I honed my sales skills and consistently surpassed all assigned sales targets. Working within a rapidly expanding business, I acquired knowledge on establishing and operating an efficient sales function. The professional sales training I received during this time laid a strong foundation for my subsequent career growth into management positions. Key responsibilities included:

• Sales, Marketing and Advertising
• Creating and Exceeding Sales Targets
• Building Efficient Sales Processes