Andrew Gilroy
Summary
A hands-on sales leader that believes in the power of good people. Currently leading a high performing team across APAC for a global company, Peach, that deliver SaaS products that help power ad campaigns and content creation all over the world.
Overview
19
19
years of professional experience
Work History
VP APAC
Peach
01.2015 - Current
- Responsibility for leading a highly skilled team to deliver accelerated growth across the APAC region for a global martech company
- The role is responsible for budgeting, GTM strategy and sales execution as well as introducing and launching new products into the APAC market
- Also the implementation of performance marketing programs and reseller programs across the region The role also holds the directorship responsibilities for ANZ / China.
- The role has global SMT responsibilities reporting into EXCO.
ANZ GM
Peach
01.2019 - Current
- Responsibility for leading a highly skilled team to deliver accelerated growth across the APAC region for a global martech company
- The role is responsible for budgeting, GTM strategy and sales execution as well as introducing and launching new products into the APAC market
- Also the implementation of performance marketing programs and reseller programs across the region The role also holds the directorship responsibilities for ANZ / China.
- The role has global SMT responsibilities reporting into EXCO.
GM - Sales & Marketing
TorchMedia - Claude Group
12.2010 - 04.2012
- Reporting to the CEO and sitting on the Senior Management team
- The role holds full responsibility of sales and marketing across a major Retail Media company
- Strategic sales and marketing across multiple products Annual budget preparation
- Budget management
- P&L Management
- Creation and execution of commercial and trading deals
- Overseeing research projects to benefit clients and industry growth
- Reviewing and improvement of financial reporting mechanisms.
National Sales & Marketing Manager ANZ
EyeCorp
10.2007 - 12.2010
- Responsible for a 26 member sales team working across multiple territories across ANZ
- Responsible for the creation and implementation of sales & marketing strategies for one of the core business units of a main media channel across Australia and New Zealand
- Charged with generating $40m+ in top line revenues with P&L responsibility and EBITDA target achievement
- The role involved realisation of annual business budgets within an annual business plan
- Creation of trading agreements with partners and their impact on EBITDA
- Identification of product and category growth areas and development of action plans with sales
- Setting long / short term pricing models Yield management across different product lines
- Development of annual deals and trading agreements with agencies Internally, the role demanded very close working relationships with Marketing, Finance, and Inventory Management
- Externally the role demanded close working relationships with media and advertising agencies as well marketing directors
- The role requires consistent training development plans to ensure progression and retention of ANZ sales team.
Client Strategy Manager
Australian Radio Network
11.2006 - 10.2007
- Development of radio & business sales strategies across 3 radio stations and 30 account managers and their individual clients
- Presenting media strategies to senior marketing client decision makers
- Generation of new sales ideas and concepts with programming and clients
- Presenting and marketing new ideas and new research findings to all staff
- Responsible for commercial targets relating to Top 20 client growth, retention and NBD.
UK National Group Head
Maiden-Outdoor
03.2005 - 10.2006
- Managing a national sales team representing Clients, Media Agencies and Outdoor specialists Managing a senior sales team of 10 staff
- Creating solutions for the top media agencies and clients
- Recruiting, training and appraisal of the team.
Education
Bachelor of Arts -
Surry University
Skills
- Sales strategy
- Team leadership
- Inventory control
- Financial management
- Change management
- Business Development
- Expense Control
- Advertising and Marketing
- Customer Relationship Management
- Leadership and Team Building
- Budget Development
- Team Player
- Marketing
- Performance Analysis
- Skilled Negotiator
Professional Courses
- Media Training Associates
- Advanced Business Techniques: MLP UK
- Full Circle Advertising Course: Saatchi & Saatchi London
- Public Speaking and Presentations: Media Training Associates
- Sound Business Plan: Australian Radio Network
- Finance for Non Finance Managers: Sydney University
- Business Management: Talkforce Sydney
- Train The Trainer: Catalyst Sydney
- Client Engagement: 6 Degrees Sydney
- Senior Management Development: Talkforce Sydney
- Sales Process Understanding: The Sales Coach. NSW
- Advanced Management Sales Training: The Sales Coach. NSW
- Gallop 360 Business Management - Sydney
Personal Information
Status: UK and Australian citizen
References
Available upon request
References
References available upon request.
Timeline
ANZ GM
Peach
01.2019 - Current
VP APAC
Peach
01.2015 - Current
GM - Sales & Marketing
TorchMedia - Claude Group
12.2010 - 04.2012
National Sales & Marketing Manager ANZ
EyeCorp
10.2007 - 12.2010
Client Strategy Manager
Australian Radio Network
11.2006 - 10.2007
UK National Group Head
Maiden-Outdoor
03.2005 - 10.2006
Bachelor of Arts -
Surry University
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