Summary
Overview
Work History
Education
Skills
Cultural Fit
Timeline
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Andrew Horne

Senior Marketer
Melbourne,VIC

Summary


Professional Summary


With over a decade of experience in business and marketing, I’ve consistently driven strong results, built brands and boosted profitability and business performance across a range of industries. I excel in leading cross-functional teams and fostering a high-performance, inclusive culture.


My expertise includes crafting marketing strategies, managing complex projects and optimising marketing functions and processes to deliver strong ROI. I specialise in end-to-end campaign management, problem-solving and streamlining processes. Using consumer insights and data analytics, I’ve become adept at looking for ways to improve customer experiences and internal processes, ensuring they’re engaging and efficient.


I’m passionate about turning complex concepts into clear solutions and have achieved strong results in highly bureaucratic and complex organisations by building close relationships and carefully implementing and optimising processes. I’m committed to continuous improvement and innovation, always exploring new ideas to drive business success.


My extensive experience in digital marketing, stakeholder engagement and omni-channel campaign management allows me to confidently develop and deliver successful projects. I’m dedicated to building strong relationships, tackling challenges and contributing to a motivated and creative team.


Overview

13
13
years of professional experience

Work History

Head of Marketing and Communications

Leo Cussen Centre for Law
12.2022 - Current


  • Oversaw the health and performance of the customer journey, driving growth and managing performance across all marketing channels.


  • Aligned marketing strategy and objectives with organisational goals to ensure cohesive direction and maximised opportunities.


  • Initiated a comprehensive review of the customer journey, identifying gaps and opportunities for improvement, resulting in a 36% year-on-year increase in enrolments.


  • Optimised a tight budget by conducting a comprehensive ROI review for each marketing activity, informing budget allocation and leading to a significant increase in engagement, lead generation and year-on-year enrolments.


  • Launched new products in interstate markets, executing strategic campaigns that enhanced the quantity and quality of leads.


  • Uncovered new avenues to customers through strategic partnerships, resulting in a 23% increase in lead generation.


  • Conducted in-depth customer analysis to gain insights and inform campaign strategies, enhancing each customer engagement and touchpoint.


  • Developed a personalised nurture program, significantly improving engagement, customer experience and conversion rates.


Marketing and Communications Manager

Leo Cussen Centre for Law
06.2022 - 12.2022


  • Improved project delivery by streamlining internal processes and setting up an approval framework with stakeholders, cutting delivery times significantly.


  • Developed comprehensive management and board reports, aiding decision-making and strategic planning.


  • Delivered a brand refresh, managing the complexities of the rollout across channels, products and segments.


  • Developed a sponsorship decision matrix that guide decisions, reduced expenditure and increased enrolments through sponsorship and partnership opportunities.


Senior Content Manager (Team Lead)

La Trobe University
12.2019 - 12.2021


  • Transitioned paid and video content production in-house, improving performance, turnaround times and achieving significant annual savings.


  • Created omni-channel marketing strategies focusing on the customer journey and personalised automation, boosting content engagement.


  • Led cross-functional teams to deliver effective marketing strategies and major projects.


  • Streamlined internal processes with new tools, reducing administration and reporting times while enhancing output quality.


  • Conducted consumer behaviour analysis and competitor reviews, identify gaps and providing actionable insights for campaign improvements.


Senior Content Manager

La Trobe University
05.2016 - 12.2019


  • Managed a complex portfolio of projects, collaborating with various stakeholders and business units across the organisation to achieve strong results.


  • Developed customer-informed marketing strategies based on customer research, audience personas and past performance.


  • Managed the production of all customer-facing content for the organisation for both international and domestic audiences.


Go-to-Market Proposition Manager

GEMS Education
12.2013 - 04.2015


  • Collaborated with GEMS' business ventures to develop successful marketing strategies and implement campaigns that boosted brand awareness and generated new leads that lead to strong sales results.


  • Created and implemented brand and marketing strategies to expand Little GEMS International into the Middle East.


  • Supported GEMS Education marketing teams in Europe and the Middle East with strategic guidance and go-to-market strategies.


Senior Marketing Manager

Global Study Pass (GEMS Education)
12.2013 - 04.2015


  • Developed and implemented global marketing strategy across four continents and languages.


  • Managed marketing channels and lead generation efforts across international markets and built strategic relationships with key partners.


  • Developed strong partnerships with key industry influencers to amplify brand messaging and reach new audiences.


Membership Marketing Manager

National Trust
03.2011 - 02.2016


  • Developed strategic partnerships, doubling member benefits.


  • Led membership marketing campaigns, resulting in a significant increase in membership revenue year-on-year.


  • Developed new revenue streams by collaborated with stakeholders to implement school holiday events that generating significant and ongoing revenue.


Education

Master of Business (Marketing) -

Victoria University
Melbourne, VIC

Bachelor of Business Management - undefined

Victoria University
Melbourne, VIC

Skills

  • Marketing Strategy: Crafting strategies that align with business goals, using market insights and data to create and implement plans that deliver strong ROI

  • Team Leadership: Leading and motivating teams, fostering a collaborative and results-focused environment

  • Digital Marketing: Developing digital marketing plans, managing digital channels and collaborating with channel owners to identify improvements and fix issues

  • Integrated Marketing: Creating omni-channel marketing campaigns, focusing on the end-to-end customer journey and personalised marketing automation

  • Branding and Positioning: Shaping market presence and driving growth through effective branding, positioning and pricing strategies

  • Consumer Behaviour Analysis: Understanding consumer behaviour, developing customer personas and identifying growth opportunities

  • Budget Management: Managing marketing budgets, ensuring optimal use of resources and delivering strong ROI

  • Campaign Development: Creating impactful and data-informed marketing campaigns that drive engagement and growth

  • Stakeholder Engagement: Building trusted relationships and collaborating with a diverse range of stakeholders across all business levels

  • Project Management: Managing large and complex projects, prioritising, planning and delivering within tight timelines

  • Human-Centred Design: Analysing large customer data sets to gain strategic insights to improve customer experience and engagement

  • Values-Driven: Valuing diversity, inclusion and collaboration, ensuring all marketing initiatives and interactions are guided by a strong ethical framework

Cultural Fit

Team culture is important to me. I thrive in environments that value diversity of thought and inclusivity. I believe diverse perspectives lead to better decision-making and stronger results. Throughout my career, I’ve seen firsthand how diverse perspectives lead to better decision-making and stronger results. I seek to champion inclusivity and work to create welcoming environments where every team member feels valued. I’m committed to making a positive impact on our community and am particularly inspired by Medibank's focus on better health outcomes for staff, customers and the broader community.

Timeline

Head of Marketing and Communications

Leo Cussen Centre for Law
12.2022 - Current

Marketing and Communications Manager

Leo Cussen Centre for Law
06.2022 - 12.2022

Senior Content Manager (Team Lead)

La Trobe University
12.2019 - 12.2021

Senior Content Manager

La Trobe University
05.2016 - 12.2019

Senior Marketing Manager

Global Study Pass (GEMS Education)
12.2013 - 04.2015

Go-to-Market Proposition Manager

GEMS Education
12.2013 - 04.2015

Membership Marketing Manager

National Trust
03.2011 - 02.2016

Master of Business (Marketing) -

Victoria University

Bachelor of Business Management - undefined

Victoria University
Andrew HorneSenior Marketer