Professional Summary
With over a decade of experience in business and marketing, I’ve consistently driven strong results, built brands and boosted profitability and business performance across a range of industries. I excel in leading cross-functional teams and fostering a high-performance, inclusive culture.
My expertise includes crafting marketing strategies, managing complex projects and optimising marketing functions and processes to deliver strong ROI. I specialise in end-to-end campaign management, problem-solving and streamlining processes. Using consumer insights and data analytics, I’ve become adept at looking for ways to improve customer experiences and internal processes, ensuring they’re engaging and efficient.
I’m passionate about turning complex concepts into clear solutions and have achieved strong results in highly bureaucratic and complex organisations by building close relationships and carefully implementing and optimising processes. I’m committed to continuous improvement and innovation, always exploring new ideas to drive business success.
My extensive experience in digital marketing, stakeholder engagement and omni-channel campaign management allows me to confidently develop and deliver successful projects. I’m dedicated to building strong relationships, tackling challenges and contributing to a motivated and creative team.
Marketing Strategy: Crafting strategies that align with business goals, using market insights and data to create and implement plans that deliver strong ROI
Team Leadership: Leading and motivating teams, fostering a collaborative and results-focused environment
Digital Marketing: Developing digital marketing plans, managing digital channels and collaborating with channel owners to identify improvements and fix issues
Integrated Marketing: Creating omni-channel marketing campaigns, focusing on the end-to-end customer journey and personalised marketing automation
Branding and Positioning: Shaping market presence and driving growth through effective branding, positioning and pricing strategies
Consumer Behaviour Analysis: Understanding consumer behaviour, developing customer personas and identifying growth opportunities
Budget Management: Managing marketing budgets, ensuring optimal use of resources and delivering strong ROI
Campaign Development: Creating impactful and data-informed marketing campaigns that drive engagement and growth
Stakeholder Engagement: Building trusted relationships and collaborating with a diverse range of stakeholders across all business levels
Project Management: Managing large and complex projects, prioritising, planning and delivering within tight timelines
Human-Centred Design: Analysing large customer data sets to gain strategic insights to improve customer experience and engagement
Values-Driven: Valuing diversity, inclusion and collaboration, ensuring all marketing initiatives and interactions are guided by a strong ethical framework
Team culture is important to me. I thrive in environments that value diversity of thought and inclusivity. I believe diverse perspectives lead to better decision-making and stronger results. Throughout my career, I’ve seen firsthand how diverse perspectives lead to better decision-making and stronger results. I seek to champion inclusivity and work to create welcoming environments where every team member feels valued. I’m committed to making a positive impact on our community and am particularly inspired by Medibank's focus on better health outcomes for staff, customers and the broader community.