Summary
Overview
Work History
Education
Skills
Timeline
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Andrew Humphreys

Birkdale,QLD

Summary

Dynamic Communications Manager with a proven track record at Westpac, excelling in strategic communication and brand management. Expert in crafting cohesive messaging and engaging stakeholders, driving successful campaigns that enhance corporate reputation. Adept at data analysis and fostering team collaboration to achieve impactful results in high-pressure environments.

Overview

19
19
years of professional experience

Work History

Communications Manager

Westpac
Brisbane , QLD
03.2014 - Current
  • Collaborated with other departments to create cohesive messaging across channels.
  • Led the development and implementation of strategic communication plans to enhance company reputation and stakeholder engagement.
  • Developed and maintained company corporate image and identity using logos and signage.
  • Provided guidance on branding standards for internal teams to ensure consistency across all platforms.
  • Partnered with internal business stakeholders, subject matter experts and thought leaders to develop internal and external content to highlight purpose-driven projects and unique culture.
  • Wrote and edited campaigns to deliver on strategies and meet project objectives.
  • Implemented social media strategies to increase brand awareness and foster online communities.

Communications Coordinator

Westpac
Brisbane , QLD
01.2013 - 03.2014
  • Edited and proofread written material to ensure accuracy and clarity in message delivery.
  • Implemented departmental policies and standards in conjunction with management to streamline internal processes.
  • Coordinated with other supervisors, combining group efforts to achieve goals.
  • Delivered high-quality communications materials and tactics to create emotional connections with target audiences.
  • Generated ideas for creative campaigns that drive brand awareness and engagement.
  • Managed website content including design updates, graphics creation, copywriting.

Knowledge Analyst and Change Implemtation

Westpac
Brisbane , QLD
04.2009 - 12.2012
  • Provided support in developing policies related to knowledge management standards.
  • Developed instructional materials for training users on KMS usage and features.
  • Worked closely with IT teams to ensure proper integration between different software applications used within the organization.
  • Provided technical assistance to end users in the use of knowledge management systems.
  • Followed industry innovations and emerging trends through scientific articles, conference papers or self-directed research.
  • Developed and maintained knowledge base systems for data analysis.
  • Assisted in managing content lifecycle activities such as archiving, versioning, tagging.
  • Documented best practices for the organization's Knowledge Management System.
  • Collaborated with internal stakeholders to develop strategies for improving organizational performance through knowledge sharing initiatives.
  • Created dashboards using business intelligence tools such as Tableau or Power BI.

Personal Lending Specialist

Westpac
Brisbane , QLD
05.2006 - 04.2009
  • Evaluated and approved loan applications based on established criteria.
  • Prepared and submitted loan documents to relevant parties for review and approval.
  • Reviewed loan agreements to verify completeness and accuracy according to applicable policies.
  • Evaluated requests for modifications or extensions of existing loan agreements.
  • Assisted customers in understanding loan terms and conditions.
  • Advised customers on the various types of loans available that best meet their individual needs.
  • Ensured adherence to all applicable laws, regulations, policies, procedures governing lending activities.
  • Developed and recommended personal or commercial loan packages for clients.

Education

High School Diploma -

Southern Cross College
Brisbane, QLD

Skills

  • Strategic communication
  • Brand management
  • Content development
  • Stakeholder engagement
  • Team collaboration
  • Technical writing
  • Campaign management
  • Data analysis
  • Change management
  • Brand messaging
  • Branding management
  • Cohesive messaging
  • Project management

Timeline

Communications Manager

Westpac
03.2014 - Current

Communications Coordinator

Westpac
01.2013 - 03.2014

Knowledge Analyst and Change Implemtation

Westpac
04.2009 - 12.2012

Personal Lending Specialist

Westpac
05.2006 - 04.2009

High School Diploma -

Southern Cross College

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Andrew Humphreys