Andrew Kent
Summary
Dedicated retail industry professional, with a broad knowledge base. A results driven individual with a solution focused mindset & the ability to extract and analyse data to make strategic business decisions. A true passion for product and a love for brand development and growth.
Experience in all aspects of merchandise management, from initial product conception through to the end user interaction & encompassing the entire product life cycle.
A solid foundation in digital marketing strategy, with a focus on driving conversion rate uplift through various channels.
Most recent roles were deeply rooted in the digital landscape, developing a strong skillset using Google Analytics to uncover meaningful data & impact business decisions.
Overview
13
13
years of professional experience
Work History
E-Commerce Specialist
Cotton On Group
01.2022 - 04.2024
- Created comprehensive sales reports highlighting successes of various sales &marketing initiatives including high traffic trade events.
- Analysed website data using Google Analytics, identifying areas for improvement and implementing necessary changes.
- Increased online sales by implementing effective SEO strategies and optimising product listings.
- Implemented A/B testing on website elements, improving user experience and increasing conversion rates.
- Assisted in the development of monthly email & digital marketing strategies, resulting in increased open rates and sales revenue growth.
- Optimised website navigation, enhancing usability and promoting an intuitive shopping experience for customers.
- Coordinated with marketing team to create successful promotional campaigns, driving traffic and increasing conversions.
- Contributed to content creation efforts for product descriptions, blog posts & social media platforms that improved organic search rankings.
- Identified and resolved technical issues affecting website performance, ensuring seamless user experience for customers browsing and making purchases.
Omni Channel Trade Specialist
Cotton On Group
08.2020 - 01.2022
- Implemented efficient inventory management systems to monitor stock levels, increase sell-through, and optimise gross profit.
- Supported cross-functional teams throughout the organisation by providing data driven insights for both online & store networks.
- Assisted brand leaders in setting monthly, quarterly & yearly budgets. With ongoing evaluation and reforecasting as necessary.
- Managed website optimisation across multiple countries, with focus on customer navigation, product performance and conversion growth.
E-Commerce Coordinator
Cotton On Group
02.2019 - 08.2020
- Analysed website metrics to identify trends, making data-driven decisions to improve user experience and conversion rates.
- Managed inventory levels, ensuring optimal stock availability for high demand items.
- Implemented search engine optimisation techniques to increase website visibility and drive organic traffic.
- Developed promotional strategies for seasonal sales events, resulting in increased revenue & conversion growth.
- Conducted regular competitor analyses to stay informed on industry trends and adjust pricing strategies accordingly.
Merchandise Analyst
Cotton On Group
07.2015 - 02.2019
- Performed statistical analyses and shared results with manager to support informed decision making.
- Increased sales performance by identifying underperforming products and implementing targeted promotional initiatives.
- Enhanced merchandise assortment by analysing sales trends and customer preferences.
- Monitored store displays for presentation requirements to boost sales and drive business growth.
- Optimised inventory levels by conducting regular stock assessments and addressing overstock issues.
Retail Manager
DC Shoes (Quiksilver)
03.2011 - 05.2015
Education
Advanced Diploma - Marketing
Gordon Tafe
Geelong, VIC2008
Various Industry Specific Training Programs.
Skills
- Google Analytics
- Digital Marketing Strategy
- Conversion Rate Optimisation
- Promotions planning
- Budget Planning
- Inventory Management
- Price Structuring
References
Rory Tranter (Merchandise Manager, Cotton On Group).
Phone: 0477 779 337
Phil Tannous (Country Manager, Cotton On Group).
Phone: 0424 751 435
Timeline
E-Commerce Specialist
Cotton On Group
01.2022 - 04.2024
Omni Channel Trade Specialist
Cotton On Group
08.2020 - 01.2022
E-Commerce Coordinator
Cotton On Group
02.2019 - 08.2020
Merchandise Analyst
Cotton On Group
07.2015 - 02.2019
Retail Manager
DC Shoes (Quiksilver)
03.2011 - 05.2015
Advanced Diploma - Marketing
Gordon Tafe
Various Industry Specific Training Programs.
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