Andrew Mortlock

• Project work
• Market research coding
• Qualitative interviewing

• Reporting to the Managing Director
• Leading the launch of introduce a new measurement technology to Vietnam that enabled passive mobile measurement of consumer digital behavior
• Qualitative interviewing
• Desk research, market analysis, insight generation, reporting and presenting findings and recommendations to clients

• Working across multiple business divisions reporting to division Managing Directors
• Leading media teams to deliver integrated communication solutions across traditional and online media platforms
• Strategy, Media Channel Planning, Target Audience Segmentation, Negotiation, Buying
• Senior client liaison
• Clients worked on include Reckitt-Benckiser, Disney, TikTok, Bel, Singapore Tourism Board, Lenovo, Kering

This role was not suited to either party with an amicable parting

• Strategy Lead on key accounts
• Management of new business acquisitions, pitches/tenders, and key client presentations
• Hands on input developing media recommendations
• Supporting management with the development and implementation of strategic processes to standardize the Company's approach to media planning

• This role saw me move interstate from Melbourne to Canberra and provided me with an opportunity to deliver a greater contribution to Dentsu Aegis at a level beyond media, including helping to establish a satellite office in Canberra
• Key responsibilities in the role of Client Service Director included overseeing the planning, negotiation and buying of media for Defence Force Recruiting, Department of Defence; a key portfolio within the Australian Federal Government master media account with expenditure in excess of circa AUD $35m per year
• Managing the interests of numerous stakeholders including government, external and internal subcontractors, a dedicated client service team, strategy team, creative partners, and media partners
• Coaching and supervision of direct reports
• Introducing market mix modeling and neuroscience disciplines to client planning discussions

• Planning and buying and senior client liaison
• Developing the capabilities of junior staff
• Working across several portfolios within the Victorian Government, including The Department of Treasury and Finance (WorkSafe), The Department of Justice (Consumer Affairs Victoria, Victoria Police, Bushfire Awareness), The Department of Education and Early Childhood Development (Multiple education providers), The Department of State Development, Business, and Innovation (Australian F1GP & MotoGP)
• Additional campaign management for Goodyear Tyres, and the Melbourne Rebels Rugby Union club

• Reporting to both General Manger and Business Director across a diverse portfolio of clients
• Planning, Buying, training, and mentoring junior staff in the fundamentals of media
• Developing and presenting media recommendations to senior client management
• Clients worked on include Mitre 10, Penrite, Playtex, Just For Men, Conga Foods

• TKL Division of DatViet VAC Media.
• In this role I managed a staff of eighteen planners and buyers. My role included driving new business acquisition and growing the existing client base. New business wins over this period included SAB Miller Breweries, Holcim Cement, LG and Vietnamobile. Additional responsibilities included the allocation of staffing and resources, development of company policy, development and review of agency remuneration, and media training. Reporting to the Managing Director and Board of Management, I also acted as a senior consultant and strategic advisor to key agency accounts.
• Clients worked on include: SABMiller, Janssen-Cilag (Pharmaceuticals), Asia Foods, LG Electronics, Holcim Cement, Volkswagen

• Short time in this role due to returning overseas to work
• Responsible for 2009 negotiations with media suppliers
• Client liaison
• Planning & Buying across multiple media formats
• Clients worked on include GE Money, and Unicharm (Babylove)

• First overseas role
• Joint Business Director for Starcom and Optimedia
• Managing teams to deliver communications plans for both local and international clients
• Pitching/tendering, annual client negotiations
• Clients worked on include Reckitt Benckiser, Coca-Cola, Wrigley's, L'Oreal, Samsung, Prudential

• Promoted from Communications Executive to a Client Business Manager, primarily servicing the MasterFoods Australia New Zealand account
• This account provided me with exposure to best-in-class marketing practices across some of the world's biggest brands, including Mars, Snickers, M&M's, Maltesers, Starburst and Pedigree dog food
• Development of media plans, recommendations, negotiation of sponsorship opportunities and buying media space
• Clients worked on include MasterFoods Australia New Zealand, Metcash Trading Ltd, and Siemens

• In this role I learned the fundamentals of media planning and buying across a broad range of media
• I also had the chance to interact with clients and learn from some of the best media practitioners in the industry
• Clients worked on include Motorola, and Priceline