Head of Search with proven expertise in developing and executing effective SEO strategies. Demonstrated proficiency in Google Analytics and team training to boost performance. Achievements include substantial increases in search rankings and organic traffic through collaborative efforts with content teams.
Overview
40
40
years of professional experience
Work History
Head of Search
Mad Scientist Social Media P/L
Ringwood, VIC
09.2013 - Current
Developed and executed SEO strategies to enhance website visibility and organic traffic.
Conducted keyword research to identify opportunities for content optimization.
Analyzed website performance using Google Analytics and Search Console metrics.
Collaborated with content teams to implement SEO best practices across all materials.
Implemented on-page optimization techniques to improve user experience and rankings.
Monitored industry trends and competitor activities to adapt SEO strategies.
Provided training sessions for staff on effective use of SEO tools and techniques.
Created regular performance reports with actionable recommendations for improvements.
Store manager
Telstra
Melbourne, Victoria
02.2000 - 07.2013
Managed daily store operations, ensuring compliance with company policies.
Led employee training programs to optimize performance and productivity.
Oversaw inventory management, including stock replenishment and strategic product placement.
Implemented customer service strategies that increased satisfaction and loyalty.
Analyzed sales data to identify trends, adjusting merchandising strategies accordingly.
Established efficient systems for tracking stock movement and inventory levels.
Negotiated better prices with suppliers by developing strong relationships.
Reviewed financial statements and sales reports to assess productivity and goal achievement.
Owner Contract Cleaning Business
Self Employed
Melbourne, Victoria
02.1986 - 01.2000
Completed day-to-day duties accurately and efficiently.
Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
Identified needs of customers promptly and efficiently.
Provided excellent service and attention to customers when face-to-face or through phone conversations.
Assisted with customer requests and answered questions to improve satisfaction.
Approached customers and engaged in conversation through use of effective interpersonal and people skills.
Maintained updated knowledge through continuing education and advanced training.
Provided support and guidance to colleagues to maintain a collaborative work environment.
Exceeded customer satisfaction by finding creative solutions to problems.
Conducted comprehensive research and data analysis to support strategic planning and informed decision-making.
Achieved cost-savings by developing functional solutions to problems.
Conducted system analysis and testing to identify and resolve technical issues or inefficiencies.