Summary
Overview
Key Transferrable Skills
Work History
Education
Websites
Interests
Timeline
web
Andrew Seal

Andrew Seal

Melbourne

Summary

An accomplished International General Manager and Director-level executive in the Corporate and SME business environments, experienced annual targets of up to $0.5 Billion and realizing long term opportunities in the multiple Billions.

With a Masters in Business Administration and an engineering background, I have managed businesses and portfolios across Defence, Maritime, Automotive and broader Industry.

I bring a strong strategic approach in the development and growth of a business, ensuring that the portfolio, product development and business excellence align to the market needs.

As a leader, I am an innovative holistic thinker and communicator that creates and delivers ideas and visions. I realise outcomes through implementing the required organizational change and delivering with impassioned high-performing teams.

I have a proven track record in business management, market optimization, winning major contracts, driving digital transformation, and creating long term partnerships and collaborations across defence, industry, government and academia.

I believe in the profitable growth of a business to enable a dynamic of constant reinvestment, driving improvement and diversification to meet changing market dynamics.

Overview

37
37
years of professional experience

Key Transferrable Skills

  • Business Development – Successful management of major portfolios to deliver profitable growth that aligns to both the International and Regional Corporate requirements and plans.
  • Strategic Planning – Developing strategic plans to optimize and evolve a business’s capabilities to ensure the value proposition meets the requirement of changing market needs.
  • Market Analysis – Assess market dynamics to ensure a business is appropriately positioned to realise opportunities as they evolve.
  • Holistic and Creative Thinker – Ability to rapidly assess complete environments and see opportunities and solutions not immediately evident.
  • Key Communicator and Speaker - Proven communicator able to interact at all levels of an Organisation and across the market.
  • Thought Leadership – Proven ability to represent a business in new thinking and positioning.
  • Customer Relationship Management – Maintaining and growing relationships to develop trust and long-term partnerships, while managing successful resolution of potential issues and conflicts.
  • Digital Transformation – Ability to realise the benefit of digitization of a business and delivering the transformation of technology and people to realise increased enterprise performance and the capture of business IP.
  • Organizational Change – Broad experience in the development and delivery of organizational change programs. Using consultation, collaboration and communication to ensure that change is embraced and people and culture are managed throughout the transition.
  • Executive Leadership– Broad experience operating in the corporate and executive environments across complex organisational ecosystems.
  • General Management – Proven leader of a complete enterprise ensuring all aspects of a business continues to increase in performance, growth, profitability and employee satisfaction.
  • Exhibition Management – Award winning ability to present impactful exhibition participation and the required marketing communication plans to ensure optimal return on investment.
  • Corporate Level Networker - Trusted advisor to senior corporate and executive stakeholders in Defence, Government, Industry and Academia.

Work History

Sales Director

Thales Australia
02.2022 - 03.2026
  • Led strategic sales initiatives to drive revenue growth and market expansion.
  • Responsible for the business Order Intake Budget of plus $400 million.
  • Achieved continued above target Order Intake growth, including 170% of the 2025 target.
  • Part of the Leadership team which developed and transitioned the business into a matrix organizational model, aligning to the Royal Australian Navy’s (RAN) new Maritime Sustainment Model.
  • Secured business continuation by successfully tendering two contracts with a combined value of $2 billion over 15 years providing the RAN sustainment and dock services for the East Coast of Australia. Ensuring continuation of 70% of the existing business revenue.
    o Regional Maintenance Provider (RMP) East
    o Dock Operations & Recirculated Services (DORS)
  • Contracted all RHIB support for the RAN and Boarder Force in the Northern Territory.
  • Contracted a 6 Year extension for RAN Key Systems Support across the East and West Coasts.
  • Developed and implemented strategic direction and growth plans for business, in collaboration with the European headquarters to ensure a more diverse and profitable growth funnel.
  • Implemented the Product Lifecycle Management (PLM) strategy for maritime sustainment, a portfolio representing 30% of the global business revenue and the first located outside the business headquarters.Ensured competitive advantage through developing market analysis, capture plans, successful bids and negotiations.
    • Strengthened key partnerships within RAN, AUKUS, Defence and
  • Academia to enhance the business proposition.
  • Pivoted towards new portfolios in combat systems, radars, platform integration and autonomous sustainment.
  • Pivoted the business to regional focuses in New Zealand, the Northern Territories, Newcastle, South Australia and Western Australia to realise new opportunities and offset New South Wales saturation dynamics.
  • Implemented R&D Programs with ARIAM Hub using Ai to capture/retain subject matter expert dockmaster IP and autonomous surveyance solutions.

Business Advisory Consultant

Sole Trader
02.2020 - 01.2022
  • Delivered strategic advice and consultancy support to the Commonwealth, Defence and industry stakeholders.
  • Provided subcontractor support for the key clients ‘DeStefano & Co’ and ‘dtwin’
  • Provided clients on strategy and market entry plans to enhance their competitive position.
  • Executed digital transformation projects within defence supply chain operations.
  • Facilitated VR/AR market entry strategies for defence applications.
  • Provided direct customer support for new technology initiatives and implementations.
  • Explored alternative maritime platform energy concepts to promote innovation.
  • Co-authored a White Paper on the ‘Sovereign Industrial Capability – Delivery Digital Transformation to Defence Industry’, a foundation document for the Defence ‘SME Secure Environment’ concept.

Head of Defence & Maritime

Siemens Ltd
01.2014 - 01.2020
  • Directed Siemens' complete business portfolio in the defence sector ‘Siemens Defence’ across maritime, healthcare, energy, infrastructure, and software.
  • Managed the Marine Solutions Division in Australia and New Zealand.
  • Developed the country plan for strategic growth in the defence sector.
  • Supported businesses in major defence opportunities with networks, messaging and capture plans.
  • Signed a 5-year superconducting power R&D program with DSTG, QUT, RAN and the U.S. Navy.
  • Delivered the ‘Defence Workforce of the Future' Industry 4.0 multi-million-dollar software grant to University of South Australia.
  • Board member of the ‘Victorian Defence Alliance’ for maritime.
  • Part of the Ai Group/Commonwealth Defence Working Panel on key policies.
  • Management of the Pacific 2015 and Pacific 2017 Expositions.
  • Lead for the Defence Industry Hannover2018 European Tour, Victorian Government Digital Shipyard Tour 2018, and the South Australian Government Ministerial Skills Mission to Europe.
  • Keynote Speaker and Host: NIA Training Conference 2019, and CEDA Trustees - Defence Strategy, Capability and Resources - Secretary for Defence.

Executive Marketing Manager

Siemens Ltd
01.2011 - 01.2014
  • Restructuring the Siemens Marine Solutions engineering delivery model to increase efficiency.
  • Implemented the market strategy for Defence, ‘Siemens – The Answer for Defence’, across all Siemens businesses to align the value proposition and brand visibility.
  • Management of the Marine Solutions Division in Australia and New Zealand.
  • Launched the ‘Siemens Defence’ initiative website, a world first.
  • Positioned Defence as one of the 4 growth pillars of Siemens AUNZ to drive strategic focus.
  • Delivered the Royal New Zealand Navy ANZAC Class PSU2 program al complete integrated platform control system (IPMS); including a fully integrated bridge, integrated touchscreen battle damage control stations, unmanned machinery spaces (a world first), and onboard training system.
  • Implementation of the first Marine Solutions Centre of Excellence in the Southern Hemisphere.
  • Resolution of HMAS Choules propulsion transformer issues.
  • Siemens representative for the TKMS SEA1000 conventional submarine bid, covering all propulsion, power and control aspects and German Government interactions.
  • Participated in the South Australian Minster for Defence Industries ‘The Honorable Jack Snelling’ trip to Germany.
  • Management of the Pacific 2012 and 2013 Expositions.

Business Development Manager

Siemens Ltd
01.2008 - 01.2011
  • Management of the Marine Solutions Division in Australia and New Zealand.
  • Strategic lead for defence engagements with senior stakeholders in government and industry.
  • Primed the New Zealand Ministry of Defence (NZDF) for ANZAC Class PSU2 program. A regional first for Siemens and the first ASDEFCON contract structure for NZDF.
  • Introduced Canberra Class LHD electrical podded propulsion, establishing new policy high voltage frameworks for RAN.
  • Developed the automation and electrical drive packages for the Austal JHSV for the U.S. Navy.
  • Introduced hybrid battery propulsion systems ‘BlueDrive’ for Svitzer, Tidewater and Mermaid Marine Eco Tugs.
  • Became the key advertiser for Navy Outlook, starting with the front double page advert in the 2010 RAN ‘100 Year Anniversary’ publication.
  • Management of the Pacific 2010 Exposition.

International Sales Manager

Dasic Marine Ltd
01.2007 - 01.2008
  • Directed worldwide sales for Dasic Marine tankclean equipment, with an annual turnover of £2.3M.
  • Management and implementation of distribution agents.
  • Identified key future markets for the marine and land-based cleaning sectors.

International Sales Manager

Rotork Ltd
01.2006 - 01.2007
  • Introduced the Rotork U.S. acquisition of a high-performance actuator product line to the European, Middle Eastern, and Asian markets.
  • Generated a £2.75m annual turnover.
  • Integrated the product range into the Rotork portfolio to broaden market presence.
  • Diversified into new markets to increase regional growth.
  • Identified and appointed new agents and enhanced distribution networks.

General Manager

Radamec Controls Ltd
01.2005 - 01.2006
  • General Management of a design and manufacturing SME in the automotive and marine sectors.
  • Full accountability of a £4.5 million business, including profit and loss.
  • Achieved an increase in annual turnover of 15%.
  • Increased production efficiency by 25% through restructuring, process optimization and lean manufacturing practices.
  • Reduced production material costs by 30%.
  • Implemented new IT infrastructure, closed in-house machine facility and moved to an outsourced parts model.
  • Introduced additive manufacturing to produce niche market parts.
  • Developed first digital control system for the RNLI lifeboats.
  • Designed a range of compact waterproof control heads and wireless smoke emissions meters.
  • Managed the supplier quality issues with early LED component technology for smoke emission solutions.

Sales and Marketing Director

Radamec Controls Ltd
01.2004 - 01.2005
  • Rebranded the business with new marketing collateral and website to lift the market position.
  • Managed the sales and marketing functions of the business with responsibility for the Sales budget.
  • Diversified into new markets and products, targeting superyachts and wireless smoke meters.
  • Established European distribution network to increase product presence across the markets.
  • Implemented new pricing policies and internal sales procedures to improve profit and efficiency.
  • Supported the design and production of emission meters for automotive industry with LED technology and bespoke packaging.
  • Managed participation in exhibitions; including the SMM Monaco Yacht Show and METS exhibitions.
  • Represented the business with trade associations and government entities to secure funding and boost business visibility and support.

Business Development Manager

Lenze Ltd (Simplatroll)
01.1999 - 01.2004
  • Established the ‘Complete Solutions Department’ in the business, generating £4.3m turnover.
  • Developed bespoke products and linear system solutions for the market.
  • Consolidated the CAD department into the ‘Complete Solutions Department’ to improve departmental synergy.
  • Implemented the Lenze Business Management System (B.M.S.) to streamline operations and enhance workflow.
  • Contracted the ‘Millennium Wheel’ solutions for the self-leveling boarding platform, ticket barriers and power take-off solutions.
  • Contracted the Turing Opera House multi-level stage system.

Product Leader

Simplatroll Ltd
01.1995 - 01.1999
  • Introduced a range of screw jacks to facilitate complete lifting solutions.
  • Developed the Vickers Tank power take-off gearbox.
  • Created a new Sales structure to drive complete solutions across multiple product managers.
  • Developed the interactive exhibition demonstration, the ‘Servo Actuator Maze Game’.
  • Launched the Ferrari Museum tour competition for the regional Sales force.
  • Contracted the Hong Kong Airport postal automated baggage handling system with GEC.

Technical Sales Engineer

Powerdrive PSR Ltd
01.1989 - 01.1991
  • Managed the Kelvin Hughes account for the maritime radar gearbox design and manufacture.
  • Managed sales, technical support, stock and supplier relationship for a range of Italian geared motors.

Education

Defence Industry Study Course - undefined

Defence Materiel Organisation
01.2016

Executive Masters in Business Administration - undefined

DeMontfort University
01.2004

Diploma in Management Studies - undefined

DeMontfort University
01.2002

Certificate in Management Studies - undefined

DeMontfort University
01.2001

HND Mechanical Engineering - undefined

Coventry University
01.1989

‘A’ Levels - Mathematics and Technology

Harlington Upper School
01.1986

‘AO’ Levels - 7

Harlington Upper School
01.1984

‘O’ Levels - Mathematics and English

Harlington Upper School
01.1983

Interests

  • Classic Car Restoration
  • Vintage Hifi Restoration
  • Radio Control
  • Aerial Photography
  • Origami
  • School Council President (Rtd)

Timeline

Sales Director

Thales Australia
02.2022 - 03.2026

Business Advisory Consultant

Sole Trader
02.2020 - 01.2022

Head of Defence & Maritime

Siemens Ltd
01.2014 - 01.2020

Executive Marketing Manager

Siemens Ltd
01.2011 - 01.2014

Business Development Manager

Siemens Ltd
01.2008 - 01.2011

International Sales Manager

Dasic Marine Ltd
01.2007 - 01.2008

International Sales Manager

Rotork Ltd
01.2006 - 01.2007

General Manager

Radamec Controls Ltd
01.2005 - 01.2006

Sales and Marketing Director

Radamec Controls Ltd
01.2004 - 01.2005

Business Development Manager

Lenze Ltd (Simplatroll)
01.1999 - 01.2004

Product Leader

Simplatroll Ltd
01.1995 - 01.1999

Technical Sales Engineer

Powerdrive PSR Ltd
01.1989 - 01.1991

Defence Industry Study Course - undefined

Defence Materiel Organisation

Executive Masters in Business Administration - undefined

DeMontfort University

Diploma in Management Studies - undefined

DeMontfort University

Certificate in Management Studies - undefined

DeMontfort University

HND Mechanical Engineering - undefined

Coventry University

‘A’ Levels - Mathematics and Technology

Harlington Upper School

‘AO’ Levels - 7

Harlington Upper School

‘O’ Levels - Mathematics and English

Harlington Upper School
Andrew Seal