Currently employed at Hybrid-Ag a family owned fertilizer business based in Wangaratta Victoria. Hybrid-Ag have a range of dry blended and foliar fertilizers that are designed from soil and leaf analysis data.
Collected and utilized data on pasture growth and soil amelioration developed brochures and marketing tools for sales in this area using product management skills.
Expanded the pasture and broadacre market by developing foliar products that drove production at lower costs and greater effectiveness.
Doubled sales in this market.
Initiated a trial of dry blended fertilizer at Mudgegonga to establish data to support marketing of these products. Used trial work experience as an independent researcher.
Leveraged research with sponsorship of discussion groups, Riverine Plains, ICC and Vic No Till enabled Hybrid-Ag to develop a larger client base and gain greater market credibility.
Extensive network with orchard, vineyard and vegetable markets
with wholesale and farmer clients in the Goulburn valley and the north east Victoria.
Excellent work ethic and interpersonal relationships with both internal and external stakeholders.
I believe that I have the skills, knowledge,and experience to develop the SCAL range in northern Victoria
Responsible for sales and marketing of the seed range to wholesale clients.
Assisted client staff in identifying market opportunities and working with farmers especially dairy clients to achieve increased productivity.
Attending field days and research trials to promote our product range.
Capturing photos and data for the Smyth Seed annual catalogue which was the main promotional tool for Smyth's.
Writing and formatting the seed catalogue.
Plant and soil nutrition analysis
undefinedMember Agronomy Australia
Member of Riverine Plains Cropping Group
Member Irrigated Cropping Council
Member of Vic No Till
Member Agriculture Victoria Tatura "Soils Discussion Group"