Andrew Tudehope
Sydney,NSW
Summary
I am passionate and enthusiastic about anything I set my mind to and strive for the best within it. In the past this has seen me gain skills as an events marketing professional, with experience in writing, social media marketing, PR, events and administration and management. I have spent 10 years working in marketing and eight years running my record label and events company; ‘Yeah Nah Yeah’ I am a reliable person with excellent communication and personal skills, able to maintain healthy relationships and with strong insights into Sydney and how it works and what is within it.
Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
15
15
years of professional experience
Work History
Media and Brand Manager
Comes with Fries Digital Agency
01.2019 - Current
- In this role I create communications strategy and campaigns catered to individual releases/events and manage and execute those strategies through face to face and digital contact
- I organise and schedule interviews, radio play and events for musicians as well as work on building a network of connections within the online blog and radio industry, where I have built an extensive contact list
- Here I have learnt the importance of time management and strategy in order to execute a campaign
- Artists worked with: Powderfinger, Jaguar Jonze, Garrett Kato BLXST, Red Bull Records
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Conducted market research to identify new opportunities and target markets.
- Devised content strategy to effectively engage target audiences.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Improved website visibility through development and implementation of SEO strategies.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
Freelance Writer
Tone Deaf, Backyard Opera
01.2019 - Current
- Completed thorough research into assigned topics.
- Followed company policies and editorial guidelines to craft thorough, well-written content.
- Researched and wrote original content for case studies, emails and newsletters.
- Incorporated review comments and corrections into existing documentation.
Events Coordinator and Publicist
Yeah Nah Yeah Group
01.2015 - Current
- Within Yeah Nah Yeah I am Co-Director, We have worldwide distribution with the Orchard
- In this role I run the company's website as Editor as well as co-ordinate our events and do their publicity
- Events:
- X10 sold out 350+ capacity warehouse events | Three Stages at the
- King Street Crawl 2016, 2017 and 2018 | x 3 Gallery exhibitions at the Sydney Art Collective in Far st | x3 Head in the clouds - a rooftop event focused on experimental music at sunset in iconic locations
- Coordinated schedules and timelines for events.
- Brainstormed and implemented creative event concepts and themes.
- Managed event logistics and operations.
- Designed and implemented efforts to publicize events and promote sponsorships.
- Created and maintained event expenditures, budgets and timelines in job-related software.
Radio Presenter
Bondi Beach Radio
11.2012 - 05.2018
- In this job I worked on my own show Yeah Nah Air in which we played a mix of Sydney bands as well as international funk, psyche
- Hip Hop and Soul.
Marketing Assistant and Events Coordinator
Solotel Hospitality Group
11.2016 - 04.2018
- In this role I coordinated and executed marketing strategies and social media content plans
- Other Events Conceived and Managed during this time: The Newtown Chill Festival (2 years) | The Newtown Record Fair | A stage at the Newtown Festival | Ribfest | Waywards Comedy | Mystic
- Managed administrative logistics of events planning, event booking, and event promotions.
- Trained and supervised event staff to complete tasks on time.
- Developed creative themes for events and created related activities to engage attendees.
- Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
- Created detailed timelines and budgets for events to meet all deadlines.
- Utilized social media to promote events and increase attendance.
- Analyzed event costs to identify areas of improvement and cost savings.
Carer
After School Care, Forest Lodge Primary
07.2016 - 11.2016
- For children from the age of 6-12 in after school care
- Here I learned many skills in patience and being kind as well as CPR and other aid training.
Call Centre worker
Millward Brown the Kantar Group
09.2015 - 04.2016
- Skill gained during this time included personal skills in building relationships and talking to people in a genuine way.
Porter and Driveway
Commissionaire, Shangri la Hotel Sydney
01.2013 - 01.2015
- Meet and greet guests and building genuine relationships
- Assisting with guest queries and services
- First point of contact for the hotel which requires top service and professionalism at all time
- Work effectively in a team environment with many different types of people
- Ensure customer satisfaction
Sales Assistant
01.2009 - 01.2011
Education
Bachelor of Arts - Writing and Cultural Studies, Creative Writing: Film Studies
University of Technology Sydney
SYDNEY03.2015
High School Diploma -
St Patrick’s College
Sydney, NSW2012
Skills
- Sales Tracking
- Training Delivery
- Strategy Development
- Brand-Building Strategies
- Partnership Monitoring
- Event Coordination
- Corporate Communications
- Brand Ambassador Partnerships
- Partnership Building
- PR Events
Musician
I write, release and perform music with my project HOTEL
I am a keen creative writer
Timeline
Media and Brand Manager
Comes with Fries Digital Agency
01.2019 - Current
Freelance Writer
Tone Deaf, Backyard Opera
01.2019 - Current
Marketing Assistant and Events Coordinator
Solotel Hospitality Group
11.2016 - 04.2018
Carer
After School Care, Forest Lodge Primary
07.2016 - 11.2016
Call Centre worker
Millward Brown the Kantar Group
09.2015 - 04.2016
Events Coordinator and Publicist
Yeah Nah Yeah Group
01.2015 - Current
Porter and Driveway
Commissionaire, Shangri la Hotel Sydney
01.2013 - 01.2015
Radio Presenter
Bondi Beach Radio
11.2012 - 05.2018
Sales Assistant
01.2009 - 01.2011
Bachelor of Arts - Writing and Cultural Studies, Creative Writing: Film Studies
University of Technology Sydney
High School Diploma -
St Patrick’s College
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