Andrew Tudehope

Account Management: Manage key agency accounts across Lifestyle and Fashion, from luxury global to founder-led brands. Act as the primary day-to-day contact for clients, handling requests promptly or delegating tasks to the team including VEJA, Bang & Olufsen, Haydenshapes and FLITE.

Campaign Execution: Develop and execute PR brand strategies and 360-degree campaigns, ensuring alignment with the client's vision and business goals.

Media & Influencer Relations: Manage earned and commercial media, influencer programs, and brand activations. Build and maintain relevant media and industry relationships.

Business Growth: Collaborate with creative and project teams to create pitch proposals that drive new business opportunities. Nurture client relationships and align operations with core values of sustainability, innovation, and vibrant culture.

Market Analysis: Conduct market analysis to benchmark against competitors, analyse trends, and provide insights relevant to clients and the agency.

Stakeholder Management: Manage and communicate to both external and internal stakeholders. Manage expectations and troubleshoot as necessary.

Agency Representation: Serve as an agency ambassador to grow the client base and expand the agency's reach.

• Completed thorough research into assigned topics.
• Followed company policies and editorial guidelines to craft thorough, well-written content.
• Researched and wrote original content for case studies, emails and newsletters.
• Incorporated review comments and corrections into existing documentation.

• Within Yeah Nah Yeah I am Co-Director, We have worldwide distribution with the Orchard
• In this role I run the company's website as Editor as well as co-ordinate our events and do their publicity
• Events:
• X10 sold out 350+ capacity warehouse events | Three Stages at the
• King Street Crawl 2016, 2017 and 2018 | x 3 Gallery exhibitions at the Sydney Art Collective in Far st | x3 Head in the clouds - a rooftop event focused on experimental music at sunset in iconic locations
• Coordinated schedules and timelines for events.
• Brainstormed and implemented creative event concepts and themes.
• Managed event logistics and operations.
• Designed and implemented efforts to publicize events and promote sponsorships.
• Created and maintained event expenditures, budgets and timelines in job-related software.

• In this role I create communications strategy and campaigns catered to individual releases/events and manage and execute those strategies through face to face and digital contact
• I organise and schedule interviews, radio play and events for musicians as well as work on building a network of connections within the online blog and radio industry, where I have built an extensive contact list
• Here I have learnt the importance of time management and strategy in order to execute a campaign
• Artists worked with: Powderfinger, Jaguar Jonze, Garrett Kato BLXST, Red Bull Records
• Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
• Conducted market research to identify new opportunities and target markets.
• Devised content strategy to effectively engage target audiences.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Improved website visibility through development and implementation of SEO strategies.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
• Planned, implemented, and tracked sales and marketing strategies to promote brand products.

• In this job I worked on my own show Yeah Nah Air in which we played a mix of Sydney bands as well as international funk, psyche
• Hip Hop and Soul.

• In this role I coordinated and executed marketing strategies and social media content plans
• Other Events Conceived and Managed during this time: The Newtown Chill Festival (2 years) | The Newtown Record Fair | A stage at the Newtown Festival | Ribfest | Waywards Comedy | Mystic
• Managed administrative logistics of events planning, event booking, and event promotions.
• Trained and supervised event staff to complete tasks on time.
• Developed creative themes for events and created related activities to engage attendees.
• Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
• Created detailed timelines and budgets for events to meet all deadlines.
• Utilized social media to promote events and increase attendance.
• Analyzed event costs to identify areas of improvement and cost savings.

• For children from the age of 6-12 in after school care
• Here I learned many skills in patience and being kind as well as CPR and other aid training.

• Skill gained during this time included personal skills in building relationships and talking to people in a genuine way.

• Meet and greet guests and building genuine relationships
• Assisting with guest queries and services
• First point of contact for the hotel which requires top service and professionalism at all time
• Work effectively in a team environment with many different types of people
• Ensure customer satisfaction