Andrew Whitfield-Cook
Tugun,Australia
Summary
I have over 30 years in the natural medicine industry and professions, having worked in sales, product formulation and manufacturing, research liaison and education. My history as a Registered Nurse gives me a rare, keen insight into both the medical and natural health paradigms. I have reached prominence as an interviewer and podcast host across the natural/functional medicine professions, having a reputation for making guests feel at ease while deeply exploring clinically relevant topics. Previously of Fx Medicine Podcast, in 2020 Andrew founded Natural Medicine Partners Pty Ltd, a collaborative educational platform designed to enhance the knowledge, skillset and safety of practitioners, worldwide.
Overview
31
31
years of professional experience
Work History
Board Member- acnem
Australasian College of Nutritional and Environmental Medicine
12.2022 - Current
- Invited onto Board to facilitate digital media exposure for integrative medicine practitioners.
Nutrition Consultant
Healthyworld Pharmacy Group
Coomera, QLD
03.2022 - Current
- Recommendation of appropriate nutritional/herbal supplements with consideration to current nutritional status, exercise/recreational needs, medical conditions and pharmaceutical medicines.
- General pharmacy duties including supply of OTC pharmacy and prescription medicines to customers
- Educated clients on the importance of a balanced diet, emphasizing the role of macronutrients and micronutrients in overall wellness.
- Improved clients' overall health by providing personalized nutritional guidance.
Host of Natural Medicine Podcast | Freelance Functional Medicine Podcaster
Natural Medicine Partners Pty Ltd
10.2020 - Current
- Natural Medicine Partners helps natural health practitioners to reach their "professional best" using digital media (podcasts and other education) designed to improve their skillset and safety in a non-branded forum.
Host of Fx Medicine Podcast
FX Medicine
07.2014 - 09.2020
- The goal of Fx Medicine was to bring together education, research news and stories to create an online reference for those seeking evidence-based information associated with natural-based therapies.
Senior Educator
FIT-BioCeuticals Limited
01.2012 - 09.2020
- A multi-faceted role comprising of clinical education to natural health practitioners, writing, science communication, product formulation, KOL sourcing and many other aspects of business development of a well-respected practitioner supplement manufacturer.
Educator, Clinical Trials Liaison
FIT-BioCeuticals Limited
01.2011 - 01.2012
- A multi-faceted role comprising of practitioner education, science communication and clinical trial liaison with research partners of FITBioCeuticals Limited.
Facilitator- Practitioner Education and Support, Product Development
FIT-BioCeuticals Limited
01.2009 - 01.2011
- Multi-faceted position of Sales force education & training, customer technical support, product development, and production of educational offerings including liaison with Marketing and Sales Department heads.
Practitioner Consultant
FIT-BioCeuticals Limited
QLD And Northern Rivers, NSW
02.2001 - 01.2009
- Management of all aspects of large territory (I was BioCeuticals' first rep), including sales, education & training, executive account liaison & purchasing
- In this role I won 3 awards for sales performance
- In later stages of this position I was also entrusted with product viability and development, raw material selection, plus seeking Key Opinion Leaders (KOL) for speaking engagement at seminars, etc.
Manager- Vitamins Retail
Delahunty's City Day & Night Pharmacy
10.1997 - 02.2001
- Management of all aspects (inventory, purchasing, P/L, advertising, etc.) of nutritional supplement section in busy Brisbane CBD pharmacy with a long history in vitamin selection and support.
Retail Manager- Vitamins
Stones Corner Village Pharmacy
03.1993 - 10.1997
- Administration of vitamin retail sales in medium-sized community pharmacy, plus general pharmacy front-shop service responsibilities
- During my time here I developed a 2mx3m section of the vitamin section into the second most profitable area in the pharmacy (including the pharmaceutical prescription area!).
Education
Diploma of Applied Science - Registered Nursing/Registered Nurse
Riverina-Murray Institute of Higher Education- RMIHE (Now Charles Sturt University)
Wagga Wagga, NSWSkills
- Leadership experience
- Strategic Planning
- Industry Expertise
- Solution Selling
- Podcasting
- Innovation Mindset
- Product Development
- Research liaison
- Technical support
- Customer Engagement
Accomplishments
Sales performance - 3 awards
Business excellence awards - 3 awards
Invited onto ACNEM Board 2022 (2 yr tenure)
Fx Medicine reached 225,000 hits/month and reached Top 10 of Natural Health podcasts in 2019
Awards
- 2022 Board Member- ACNEM
- 2019 PIRLS
- Award
- 2016 CEO Leadership Award
- 2011 Company Growth Award
- 2005 Bright Star Award
- 2003 Sales Excellence Award
Timeline
Board Member- acnem
Australasian College of Nutritional and Environmental Medicine
12.2022 - Current
Nutrition Consultant
Healthyworld Pharmacy Group
03.2022 - Current
Host of Natural Medicine Podcast | Freelance Functional Medicine Podcaster
Natural Medicine Partners Pty Ltd
10.2020 - Current
Host of Fx Medicine Podcast
FX Medicine
07.2014 - 09.2020
Senior Educator
FIT-BioCeuticals Limited
01.2012 - 09.2020
Educator, Clinical Trials Liaison
FIT-BioCeuticals Limited
01.2011 - 01.2012
Facilitator- Practitioner Education and Support, Product Development
FIT-BioCeuticals Limited
01.2009 - 01.2011
Practitioner Consultant
FIT-BioCeuticals Limited
02.2001 - 01.2009
Manager- Vitamins Retail
Delahunty's City Day & Night Pharmacy
10.1997 - 02.2001
Retail Manager- Vitamins
Stones Corner Village Pharmacy
03.1993 - 10.1997
Diploma of Applied Science - Registered Nursing/Registered Nurse
Riverina-Murray Institute of Higher Education- RMIHE (Now Charles Sturt University)