Andrey Akpinar
Sydney
Summary
Dynamic Digital Marketing Manager and PPC Specialist with over six years of diverse experience in the marketing industry, including five years in marketing agencies and four years specialising in international marketing across the USA and Oceania.
Proven extensive expertise in driving impactful digital marketing initiatives, encompassing, SEM, Display Advertising, and Paid Digital Media, Pay-Per-Click Campaigns, consistently exceeding KPIs and ensuring high client satisfaction for Luxury Hotels, Airlines, & eComm clients.
Notable companies I have worked with, or have collaborated with/managed as part of my PPC Marketing Campaigns, include: Sydney Airport, Qantas, Hawaiian Airlines, Cathay Pacific, Crystalbrook Hotel Group & Bilie Eilish.
Entrepreneurial spirit highlighted by the creation of an exclusive brand of playing cards funded on Kickstarter in 2021, achieving global market reach with availability in over 25 countries, including the USA, France, Italy, and Australia.
Overview
6
6
years of professional experience
Work History
PPC Specialist
Dijitally
01.2025 - Current
- Developed and optimised extensive PPC campaigns across multiple platforms to enhance brand visibility, increase ROAS, and surpass quarterly ROI benchmarks.
- Owned & Managed 6 & 7 figure PPC Campaigns across Paid Social, Search, P Max & MetaSearch across Luxury Hotel, Airline & eComm clientele such as Sydney Airport, Crystalbrook Hotel Group & Aqua Luxury Resorts.
- Surpassed ROAS benchmarks for my clients by a minimum of 25% while expanding YoY revenue for my Hotel clients by 22%.
- Collaborated with cross-functional teams in SEO, Design, CRM & eDM to align PPC strategies with overall marketing objectives.
- Created detailed monthly performance reports for clients, highlighting successes and opportunities for ongoing optimisations.
- Closely worked with clients to create & present quarterly projections, cross-channel collaboration, design briefs, complex optimisations, as well as team objectives, strategies and KPI benchmarks.
Paid Digital Marketing Manager
Thryv Australia
11.2021 - 02.2024
- Managed 15-20+ B2B, SaaS & B2C Social Media Client Accounts, was responsible for creating and managing Social Media Content, Facebook Ads, LinkedIn Ads, Paid Ads.
- Pitched/Sold Ad Concepts to current and potential clients, held autonomous meetings with clients and planned quarterly marketing strategies.
- Worked remotely 100% of the time, and provided exceptional customer relationship skills to all clients on a daily basis..
- Worked closely with the Website Development Team to provide client’s with Professional Website Design and eCommerce capabilities.
- Utilised CMS in my day-to-day work, as such, I have extensive experience with WordPress & MailChimp.
- Communicated with Clients several times daily & on demand to answer queries or clarify details of contract, paid ads and their campaigns.
- Worked with the SEO & SEM Teams diligently to provide clients with positive commercial results and statistical increases.
Social Campaign Manager / Lead Content Creator
Orbit
09.2020 - 10.2021
- Created and curated high-quality content, including graphics, videos, and written posts, tailored to resonate with the company’s target audience.
- Developed and executed multi-channel marketing campaigns to enhance brand awareness and engagement.
- Analysed campaign performance data to optimise strategies and improve ROI consistently.
- Monitored social media channels for trends, customer feedback, and competitor activity, leveraging insights to optimise content and strategy.
- Planned and executed social media campaigns, contests, and promotions to drive user participation and increase brand awareness.
- Collaborated with internal teams, including marketing, design, and product development, to align social media efforts with overall brand objectives and product launches.
- Managed influencer partnerships and ambassador programs, identifying and cultivating relationships with relevant influencers to amplify brand reach and engagement.
Director of Marketing
WITC USA
09.2019 - 09.2020
- Developed and executed comprehensive digital marketing strategies across multiple Social channels.
- Analysed campaign performance data to refine targeting and improve ROI.
- Established and maintained relationships with stakeholders, clients, internal internships and secured coverage to enhance visibility and reach on a global scale.
- Analysed marketing data and metrics to evaluate campaign effectiveness and make data-driven decisions for continuous improvement.
- Represented the organisation at events, conferences, and community engagements to promote awareness and foster partnerships.
- Provided guidance and support to staff and volunteers in executing marketing tasks and ensuring brand consistency across all communications channels.
- Implemented creative strategies for storytelling and content creation to convey the organisation’s impact and inspire action among target audiences.
Education
Bachelor of Communications - Digital And Social Media Major (Honours)
University of Technology Sydney
10.2021
Skills
- Google Ads Expertise
- Paid Social Expertise
- Search Engine Marketing
- Keyword Research
- Industry Trends Awareness
- Performance Analysis
- ROI-Driven Strategies
- Google Analytics
Websites
Accomplishments
Managed & fostered the strategy, creation and management of a cross-channel collaboration between one of my clients, Sydney Airport, and Cathay Pacific, for a networking event that led to having over 10,000 users interested in the event, resulting in a highly successful event. This success reached the representatives of Cathay Airways who expressed the desire to personally work with us for their future marketing endeavours.
Languages
English
Serbian
Timeline
PPC Specialist
Dijitally
01.2025 - Current
Paid Digital Marketing Manager
Thryv Australia
11.2021 - 02.2024
Social Campaign Manager / Lead Content Creator
Orbit
09.2020 - 10.2021
Director of Marketing
WITC USA
09.2019 - 09.2020
Bachelor of Communications - Digital And Social Media Major (Honours)
University of Technology Sydney
Hobbies
Digital Design, Music, Martial Arts, Reading Novels