- Gym Workouts
- Dancing
- Designing in Canva
- Creating digital artwork using software like Photoshop, Illustrator, or Procreate
- Growing herbs, vegetables, or fruits in home gardens
- Graphic Design
Andria Anto
Beckenham,WA
Summary
Results-driven marketing professional with proven track record in developing and executing digital campaigns. Known for collaborating effectively with cross-functional teams to drive success and adapt to dynamic market conditions. Proficient in utilizing data analytics and strategic planning to achieve marketing goals.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Automation Designer
Magiccodz Software Solutions, India
10.2022 - 06.2023
- Designed and implemented automated marketing workflows using platforms like HubSpot, Marketo, Salesforce Marketing Cloud, and Google Marketing Platform.
- Developed and optimized email marketing campaigns, including segmentation, personalization, and A/B testing to improve engagement and conversions.
- Created and managed lead nurturing sequences to guide prospects through the sales funnel and increase retention.
- Configured and maintained CRM integrations with marketing automation tools to ensure seamless data flow and tracking.
- Conducted performance analysis and reporting using Google Analytics, HubSpot, and custom dashboards to measure campaign effectiveness.
- Implemented dynamic content strategies to enhance user experiences based on behavioral triggers and demographic segmentation.
- Designed and tested landing pages and lead capture forms, improving conversion rates through UX optimization.
- Developed and automated multi-channel marketing campaigns, including email, SMS, social media, and paid ads.
- Ensured compliance with GDPR, CCPA, and other data privacy regulations in marketing automation practices.
- Provided training and technical support to marketing teams on best practices for automation tools and strategies.
Digital Marketing Executive
Oktohut Solutions, India
04.2021 - 10.2022
- Developed and executed digital marketing strategies across multiple channels, including SEO, PPC, social media, and email marketing.
- Managed Google Ads, Meta Ads, and LinkedIn Ads campaigns to drive lead generation and brand awareness.
- Conducted keyword research and on-page/off-page SEO optimization to improve search rankings and website traffic.
- Created and scheduled social media content across platforms like Facebook, Instagram, LinkedIn, and Twitter to enhance engagement.
- Designed and optimized email marketing campaigns, including automation, segmentation, and A/B testing for higher conversion rates.
- Monitored and analyzed campaign performance using Google Analytics, GA4, and social media insights to refine strategies.
- Managed content marketing efforts, including blog writing, website updates, and video marketing, to enhance brand authority.
- Collaborated with designers and developers to create landing pages, banners, and marketing assets for digital campaigns.
- Conducted competitor analysis and market research to identify trends and improve marketing strategies.
- Ensured compliance with data privacy laws (GDPR, CCPA) and best practices in digital marketing campaigns.
Digital Marketing Analyst
Dinero Tech Labs, India
12.2019 - 03.2021
- Analyzed and interpreted digital marketing data from Google Analytics, GA4, Google Ads, and social media platforms to optimize campaign performance.
- Conducted SEO audits, keyword research, and competitive analysis to improve organic search rankings and website traffic.
- Monitored and optimized PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads to maximize ROI.
- Tracked and measured email marketing performance, including open rates, click-through rates, and conversion rates using automation tools.
- Developed marketing dashboards and reports using Google Data Studio, Excel, and BI tools for data-driven decision-making.
- Performed A/B testing on landing pages, ad creatives, and email campaigns to enhance user engagement and conversions.
- Analyzed customer behavior and user journeys to improve website UX and conversion rate optimization (CRO).
- Provided data-driven insights and recommendations to enhance marketing strategies and budget allocation.
- Monitored social media performance metrics, engagement trends, and sentiment analysis to refine content strategies.
- Ensured compliance with GDPR, CCPA, and other data privacy regulations while handling customer data and analytics.
Digital Marketing Analyst
St Thomas Metals, India
08.2017 - 10.2019
- Gathering and analyzing data from multiple digital marketing channels such as Google Analytics, social media platforms, email campaigns, and paid advertisements.
- Preparing detailed performance reports and visual dashboards to evaluate the effectiveness of marketing activities and guide decision-making.
- Monitoring website performance, keyword rankings, and paid ad campaigns to identify optimization opportunities.
- Preparing detailed performance reports and visual dashboards to evaluate the effectiveness of marketing activities and guide decision-making.
- Recommending actionable strategies to enhance online visibility, user engagement, and lead conversion rates.
- Utilizing analytics insights to refine digital strategies and improve overall marketing ROI.
- Recommending actionable strategies to enhance online visibility, user engagement, and lead conversion rates.
- Managing SEO and SEM strategies to drive organic and paid traffic growth.
- Assisting in the planning and execution of digital advertising initiatives across Google Ads, Facebook, and LinkedIn.
- Collaborating with design and content teams to execute A/B testing, measure content performance, and optimize campaign results.
- Managing SEO and SEM strategies to drive organic and paid traffic growth.
Education
Master of Science - Business Analytics
Edith Cowan University (ECU)
Joondalup, Australia09-2025
Bachelor of Science - Computer Science
University of Calicut
Calicut, India04-2017
Skills
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Advertising (Google Ads, Meta Ads)
- Social Media Marketing (Facebook, Instagram, LinkedIn, Twitter)
- Content Marketing & Strategy
- Email Marketing & Campaign Management
- Performance Marketing & ROI Optimization
- Web Analytics & Conversion Rate Optimization (Google Analytics, GA4)
- Affiliate & Influencer Marketing
- CRM & Lead Management (HubSpot, Salesforce, Marketo)
- Automated Campaign Workflows & Drip Marketing
- Audience Segmentation & Personalization
- Email Automation & A/B Testing
- Customer Journey Mapping & Lifecycle Marketing
- Data-Driven Decision Making & Performance Analytics
- API Integrations & Marketing Tech Stack Optimization
- Chatbots & AI-Powered Marketing Automation
Certification
Google Analytics Certification, Mailchimp Email Automation Certification, Google Ads Search Certification, Salesforce Pardot Specialist Certification, Google Ads Video Certification, HubSpot Marketing Automation Certification
Interests
Timeline
Marketing Automation Designer
Magiccodz Software Solutions, India
10.2022 - 06.2023
Digital Marketing Executive
Oktohut Solutions, India
04.2021 - 10.2022
Digital Marketing Analyst
Dinero Tech Labs, India
12.2019 - 03.2021
Digital Marketing Analyst
St Thomas Metals, India
08.2017 - 10.2019
Master of Science - Business Analytics
Edith Cowan University (ECU)
Bachelor of Science - Computer Science
University of Calicut
Visa Type
485 Visa - Temporary Graduate