Angela Dickinson
Sydney,NSW
Summary
Versatile marketing professional with over a decade of expertise in global marketing, specializing in the strategic development and execution of go-to-market plans for B2B tech products. A results-driven leader with a keen ability to navigate dynamic markets and propel businesses to new heights through innovative and impactful marketing strategies.
Overview
16
16
years of professional experience
Work History
Product Marketing Lead
Vouch
08.2022 - 08.2023
- Optimized product positioning, ensuring alignment with target audience needs, leading to a 14% increase in user engagement within the first quarter.
- Reduced customer churn by 11% by implementing targeted retention programs based on customer feedback analysis.
- Collaborated with cross-functional teams to drive comprehensive market research to identify new opportunities and improve user experience.
- Optimized pricing strategy, resulting in higher profitability and market share growth.
- Created targeted email campaigns that nurtured leads through the sales funnel, improving conversion rates by 7%.
Product Marketing Lead
BILL
09.2021 - 08.2022
- Successfully managed monthly product launches by coordinating efforts across multiple departments, ensuring timely execution and strong market reception.
- Collaborated with cross-functional teams to streamline product development processes, resulting in faster time-to-market.
- Conducted regular product training sessions for sales teams, equipping them with the knowledge needed to effectively sell products in a competitive landscape.
- Developed a high-performing team of 4 PMMs, providing ongoing training, and fostering a positive work environment.
Senior Product Marketing Manager
Invoice2go
11.2016 - 09.2021
- Led GTM Strategy that drove growth from 200K to 250K customers.
- Implemented effective go-to-market strategies by tailoring messaging to target audiences, driving higher brand awareness and customer acquisition rates.
- Increased customer engagement through the design and implementation of targeted marketing campaigns.
- Utilized data-driven insights to inform strategic marketing decisions, improving overall campaign effectiveness.
Global Content Marketing Manager
LinkedIn
01.2016 - 07.2016
- Led global B2B content creation and strategy for LinkedIn Talent Solutions.
- Developed comprehensive content strategies for marketing campaigns, resulting in higher customer engagement and sales.
- Produced case studies showcasing client success stories, providing potential customers with tangible evidence of product value.
- Collaborated with cross-functional teams to create cohesive messaging for targeted marketing efforts, improving audience reach.
Marketing Manager, EMEA
LinkedIn
09.2013 - 12.2015
- Developed strategic demand generation plans that supported company growth objectives and increased sales leads.
- Overachieved acquisition targets in my first two years hitting 188% and 137% of sourced bookings.
- Consistently exceeded customer marketing targets by >25%.
- Planned and managed in-person and online EMEA-wide events that sourced over $1 million USD in bookings.
- Increased conversion rates through targeted nurturing programs tailored to different stages of the buyer''s journey.
Marketing Production Coordinator
The Royal Australian College of General Practitioners (RACGP)
04.2011 - 07.2013
Marketing Officer
Hockey Australia
04.2010 - 04.2011
Marketing Coordinator
Cirrus Media Australia
05.2007 - 04.2010
Education
BA in Management, Marketing/Sports -
University of Technology Sydney
01.2006
Skills
- - Go-To-Market Strategy
- - Product Positioning and Messaging
- - Data-Driven Decision Making
- - Cross-Functional Collaboration
- - FinTech Industry Knowledge
- - Sales Enablement
- - Market/Competitive Research
- - Campaign Management
Timeline
Product Marketing Lead
Vouch
08.2022 - 08.2023
Product Marketing Lead
BILL
09.2021 - 08.2022
Senior Product Marketing Manager
Invoice2go
11.2016 - 09.2021
Global Content Marketing Manager
LinkedIn
01.2016 - 07.2016
Marketing Manager, EMEA
LinkedIn
09.2013 - 12.2015
Marketing Production Coordinator
The Royal Australian College of General Practitioners (RACGP)
04.2011 - 07.2013
Marketing Officer
Hockey Australia
04.2010 - 04.2011
Marketing Coordinator
Cirrus Media Australia
05.2007 - 04.2010
BA in Management, Marketing/Sports -
University of Technology Sydney
Similar Profiles
Dante KimDante Kim
Country General Manager at VouchCountry General Manager at Vouch
Liam CotterellLiam Cotterell
Bricklayer at Southside MasonryBricklayer at Southside Masonry
Anh Duc NguyenAnh Duc Nguyen
Sales Assistant at Daiso Japan OrganizationSales Assistant at Daiso Japan Organization