ANGELA KING
Warner,QLD
Summary
An outcome-focussed leader with a proven track record of achieving revenue targets, operational KPI's, engaging stakeholder management and autonomous project development and management. With a knack for exceptional customer service and enjoyment in utilising research and data to drive initiatives, a team player and leader ready for the next challenge.
Overview
12
12
years of professional experience
Work History
Head of Consumer Engagement and (Interim) Head of Media & Marketing
Brisbane Bullets Basketball Club Pty Ltd
07.2019 - 10.2022
- Responsible for the growth and strategic development of members & fans across consumer touch points including membership, ticketing, merchandise, and match day operations
- Oversee the strategic direction and implementation of major Club campaigns including membership renewals and acquisition, retail tickets and on-field & fan wear merchandise range
- Manage and nurture relationships with key stakeholders including venue, suppliers, ticketing agents, sponsors and NBL
- Drive match attendance with members and fans through the delivery of an exciting, relevant, and engaging match day content
- Undertake key research projects that provide insight into customers and their behaviour with a purpose to improve servicing and revenue opportunities
- Drive Consumer Club Operation Plans and Budgets and provide regular reports to CEO and Owners
- Managed the Club brand through design, video, and social content in partnership with design agency and internal team
- Managed media requests and press conferences for players, coaches, and Club
- Motivate and empower team members to drive results and develop improvement and growth mindsets.
Consumer Growth Manager
Brisbane Lions Australian Football Club
05.2019 - 07.2019
- Lead cross-department collaboration to drive sales for at-risk products and inventory
- Leverage data and insights to develop new ticket offerings
- Engage with community to develop offerings focussed on bringing new audiences to game day that enhance the match day experience
- Educate and foster a sales culture within the Consumer department.
Head of Consumer
Brisbane Lions Australian Football Club
08.2016 - 05.2019
- Responsible for the growth and strategic development of members & fans across consumer touch points including membership, ticketing, merchandise, community programs and match day operations
- Oversee the strategic direction and implementation of major Club campaigns including membership renewals and acquisition, retail tickets and on-field & fan wear merchandise range
- Engage with Community leaders and stakeholders to develop and implement Community Programs with a purpose to growing fans and delivering key social issue outcomes
- Drive match attendance with members and fans through the delivery of an exciting, relevant, and engaging match day content
- Develop and deliver match day products, activations and engagement opportunities that meet objectives of Club partners and stakeholders
- Assist in acquisition and service key Consumer partner relationships including on-field apparel, membership fulfilment and ticketing agent partners to drive results for the business
- Work in consultation with Sales & Partnership teams on opportunities for sponsorship revenue, driving partner servicing and satisfaction
- Undertake key research projects that provide insight into customers and their behaviour with a purpose to improve servicing and revenue opportunities
- Ensure all Consumer departments operate within the AFL and Stadium Guidelines for workplace health and safety and manage Risk Assessment process with Consumer department
- Lead, manage and motivate an energetic Consumer team to drive results
- Drive Consumer Club Operation Plans and Budgets and provide regular reports to CEO, Board of Directors, and AFL
- Analyse and review stadium inventory for best practice and best use to drive revenue outcomes
- Research and create future growth opportunities in line with the transition to the Club’s new training & administration facility.
Membership & Ticketing (Fan Development) Manager
Brisbane Lions Australian Football Club
10.2014 - 08.2016
- Oversee the operational running of the membership, ticketing and fan development departments
- Assist in strategy development and revenue generation for the membership renewal and acquisition campaigns, retail ticketing campaign and fan development participation
- Oversee the customer service standards of the department and provide support to team members
- Analyse data, research and survey responses to develop programs and drive change
- Work closely with Fan Development team to create programs in collaboration with AFL Queensland
- Oversee the operations and strategy for all ticketing elements
- Work alongside the marketing team and ticketing agents, to ensure the successful delivery of the ticketing offers to the public for the season.
Membership Supervisor
09.2011 - 09.2014
Membership Coordinator
07.2010 - 08.2011
Education
Bachelor of International Hotel & Tourism Management (BIHTM) – Business, Economic & Law Faculty - Tourism And Outdoor Recreation & Sport Management
University of Queensland
07.2011
Skills
- Organization
- Self-Directed
- Supervision and Leadership
- Recordkeeping
- Microsoft Office
- Customer Service
- Team Building
- Team Management
- Research
- Analytical and Critical Thinking
- Problem-Solving
Other Education/Training
- AFL Industry Emerging Female Talent Program – 2016
- Leadership Directions – People Management – 2015
- AliBi Senior First Aid Certificate
References
Peter McLennan, CEO (former), Brisbane Bullets Basketball Club Pty Ltd, 0418 710 959
Ben Collins, Head of Sports Licensing, Yetimo Marketing, 0414 491 222
Angus Macdonald, Consumer Business Lead, Stadiums Queensland, 0467 786 603
Timeline
Head of Consumer Engagement and (Interim) Head of Media & Marketing
Brisbane Bullets Basketball Club Pty Ltd
07.2019 - 10.2022
Consumer Growth Manager
Brisbane Lions Australian Football Club
05.2019 - 07.2019
Head of Consumer
Brisbane Lions Australian Football Club
08.2016 - 05.2019
Membership & Ticketing (Fan Development) Manager
Brisbane Lions Australian Football Club
10.2014 - 08.2016
Membership Supervisor
09.2011 - 09.2014
Membership Coordinator
07.2010 - 08.2011
Bachelor of International Hotel & Tourism Management (BIHTM) – Business, Economic & Law Faculty - Tourism And Outdoor Recreation & Sport Management
University of Queensland
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