Anggraini Prawira (Reny)

• Luxury 5-star Marriott International, was opened on the 23rd March 2023, 257 rooms accommodation and 9 function rooms
• Business Development – procure new corporate accounts including local and Global Sales Office managed account through MarRFP
• Manage existing local corporate clients and convert corporate group conference events
• Sales activities – Identify, qualify, and solicit group/catering business and corporate clientele to achieve personal and property revenue goals
• Sales Process and Market Understanding – convert sales inquiries to closure by securing business through effective negotiation skills and creative selling abilities
• Understanding market update utilizing Agency 360 and Lighthouse
• Group and Event Management – design, develop, and sell creative catered events
• Execute superior corporate events to strengthen customer loyalty and increase repeat business opportunities
• Revenue Generation - proactively solicit and manage group and catering opportunities with significant revenue potential
• Brand Promotion -promote brand awareness internally and externally
• Utilize sales techniques that maximize revenue while maintaining existing guest loyalty to Marriott
• Market Analysis - Understand the overall market, including competitor strengths and weaknesses, economic trends, supply and demand
• Develop strategies to increase market share
• Client Communication - Serve as the point of contact for clients, communicating with them by phone and email to respond to questions and requests in a timely manner
• Client Rewards – Rewards client using the Marriott Rewards posting tool following Marriott SOP.

• Select Service, brand new built and was opened on the 17th March 2022, 150 rooms accommodation and flexible function space
• Group and Event management – understanding clients’ inquiry and expectations, collaborates with Revenue Manager to provide group rates based on market trends, executes and generates business proposal or agreement in timely manner, attentive follow up to secure the business and preparing related documents to support the planning process
• Business development – proactive in procuring new business opportunities, develops relationships with local businesses, strengthen relationships with new customers for future repeat business, promoting Marriott Bonvoy memberships to secure business for corporate clients and events
• Sales Activities – works collaboratively with Marriott International Global Sales Office to acquire new and/or close on business i.e hotel site inspection, join sales calls, client entertaining, Fam Trips and trade shows, corporate engagement program to identify new business from guests’ daily arrival reports and work closely with marketing team to promote new Courtyard brand
• Understands market and economic trends, competitors’ update on their strength and weaknesses, generates report from Hotelligence Agency 360 to seek new business opportunities
• Collaborating with internal and external stakeholders to obtain excellent customer service experience.

• Star independent hotel, historical building was built in 1883, with 180 rooms accommodation and 6 function rooms, Business development and responsible for key account management focusing on different market segmentation in corporate, government, universities, travel management companies, leisure market targeting wholesalers (including inbound market), retails travel agents, online travel agents, groups/events targeting Professional Event Organisers (PCO) and corporate
• Evolve with current situation in developing growth of intrastate and interstate domestic market. Working closely in partnership with local/regional based travel agents for direct booking
• Work closely with Tourism Australia, VTIC – Victoria Tourism Industry Council and Melbourne City Council
• Proactively learn and understand different market regions, top visiting countries for Melbourne and in particular for The Windsor
• Product training:

Organises and presents hotel product update face-to-face in clients’ visit or virtual meeting, Fam trips inviting potential clients/travel agents to stay and enjoy the hotel facilities as part of educational stay

As for calendar year 2021, managed to organise 2 groups of regional travel agents from Geelong, Bendigo, Mornington Peninsula areas

• Attending online travel industry expo/exhibitions i.e
• ATE21, organises and scheduling virtual meeting with wholesalers, inbound and travel management companies
• Provide advisory, adjust strategy and planning according to current COVID19 market update and trend to the management
• Work closely with Revenue, Events, Marketing and Reservation team to create new sales campaign and hotel promotions.

• Australian and New Zealand hotel sales representation company for luxury and independent hotels and resorts
• Responsible for Leisure, Meeting, Incentive, Conference and Events (MICE) and Corporate market for luxury and independent hotels and resorts on GSA Hospitality portfolio
• Work as a team with GSA Hospitality based in Sydney, Singapore and New Zealand
• Business development planning and strategy, contracting and negotiation, work closely with tourism boards and airlines in conjunction with special promotion for each market
• Conducting product training/update for wholesalers, travel agents, tourism board and Professional Event Organisers (PCO), attending and exhibiting on travel expo, exhibitions
• Organises familiarisation stay/trip, collaborates with wholesalers, meeting and event organisers, airlines and tourism board
• Provide and present report and market update to our stakeholders.

Portfolio:

1. Cardrona Terraces, Wanaka, New Zealand

2. Mountain Range Lodge, Wanaka, New Zealand

3. The Sakala Resort and Camakila, Tanjung Benoa, Bali

4. Lexis Hibiscus Port Dickson, Grand Lexis and Lexis Port Dickson, and Lexis Suites Penang, Malaysia

5. Pramana Experience Hotels, Resorts and Villas, Ubud, Bali – The Kayon Jungle Resort, The Kayon Resort, Sankara Suites & Villas, Kuwarasan, Kawi Resort, Pramana Watu Kurung.

• Port Dickson, Kuala Lumpur, Luxury 5-star Malaysian Hotel Group, well-known as Lexis Group
• Lexis Hibiscus has 639 pool villas and currently is the holder of GUINNESS WORLD RECORDS for achieving "The most swimming pools in a resort" and "The most overwater villas in single resort"
• Additionally the resort is also the recipient of World Luxury Hotel Awards - Luxury Water Villa Resort category and Tripadvisor's Travellers' Choice Award
• Represent a new over water villas in a new destination Port Dickson, introducing to Australia market targeting potential leisure/FIT market through research, identify, prospecting new potential accounts
• Work closely with OTA, wholesalers, travel agents and airlines
• Targeting Meeting, Incentive, Conference and Events (MICE) by introducing to potential PCO, Event Organisers through product update and Fam Trip at Lexis Hibiscus Port Dickson
• Planning, organising meetings, phone based cold calling, join marketing campaign, sales calls, entertainment and product update with Infinity Holidays, Excite Holidays, Travel Managers, TBO Holidays, PCO and retail travel agents in Melbourne and Sydney based

Achievements & activities:

• Managed to secure marketing campaign and promotion with Travelzoo introducing the new over water villas in Australia market.

• The Pioneer in establishing Representative Office in Australia, introduce and grow Mulia brand for Bali and Jakarta in Australia and New Zealand market
• Extension of Sales and Marketing team from Bali and Jakarta office, establishing shared account service i.e corporate, Destination Management Company, travel agents. Working closely with Leisure, MICE, Corporate and Catering & Wedding sales team and Food & Beverage team.
• Responsible in sales and marketing activities to achieve room, group and weddings revenue based on the KPI targets.
• Responsible in managing operational cost and expenses accordingly based on the approved budget, present monthly reconciliation and work closely with the Finance team.
• Account acquisition – responsible for establishing new accounts, promote and introducing new product/property Leisure Market - acquiring new businesses from key player wholesalers, travel agents (consortium of travel agents, retail agents and home based agents). Corporate – working closely with corporate clients, travel Procurement Company and corporate travel Management Company. MICE (Meeting, Incentive, Corporate and Events) – PCO (Professional Conference Organiser) and Destination Management Company.
• Account Management – maintain relationship with existing and potential clients, ensuring yearly growth and develop the established market in all different sectors of leisure, corporate and MICE.
• Creating and implementing promotions to attract new business from leisure wholesalers and travel agents and stimulate new business.
• Establish and preparing yearly contract with wholesalers for leisure market and corporate clients.
• Perform comprehensive product presentations and training sessions to individual or group of wholesalers, travel agents and PCO including daily face to face meeting in different cities Melbourne, Sydney, Brisbane, Gold Coast, Adelaide, Perth, Hobart and Auckland (New Zealand).
• Regular join sales call with representative from airlines – Garuda Indonesia in Melbourne, Sydney, Brisbane and Perth, and wholesalers in Perth, Melbourne, Sydney, Brisbane and Gold Coast.
• Actively promoting, acquiring new businesses by attending yearly Business to Business (B2B) events: Luxperience targeting National and International high end travel agents, corporate clients and PCOs. AIME targeting PCO, Indonesia Tourism Board – travel agents gathering in Melbourne, Sydney, Perth, and Hobart. Airlines events – Air New Zealand travel agent gathering.
• Represent Mulia brand and participate in trade expo promoting to direct consumer (B2C) events related with leisure i.e World Travel expo and World Travel & Cruise Expo organizes by Flight Centre Travel Group, Weddings Expo.
• Organising private events – co-hosting lunch or dinner with wholesale partners, regular cluster meeting on monthly basis in different cities with homebased agents, sponsoring partners’ events, social networking: SKAL, Indonesian Government events.
• Organising Familiarisation Trip to Mulia Bali and Jakarta by collaborating with wholesale partners and airlines related with leisure and corporate market and PCO for meeting conferences.
• Assisting Marketing team to qualify potential events in Australia, providing idea and suggestion for advertising in media printing, radio and cinema.
• Flash deal Promotion targeting direct consumer through Luxury Escape and Bon Voyage.

Achievements & Activities:

• 2013, 2014, 2015, 2016 and 2017 – Successfully establishing Mulia Bali brand as a Prestigious and Luxury Independent Hotel Brand and sell 3 properties to key player wholesalers and travel agents, achieved budget.
• 2016 – Secured a big group with total revenue for room and catering approximately USD$500,000.
• 2014 – Flight Centre World Travel Show in Sydney, Perth, Melbourne and Brisbane, AIME in Melbourne, Luxperience in Sydney, Preferred Hotel Group Roadshow in Melbourne and Sydney, and Special Wedding Event with Preston Bailey in Sydney, Garuda Indonesia in Perth joined Corporate Familiarisation Trip to Jakarta, HOYTS Cinema advertising Australia wide – Transformers.
• 2015 – Perth Wedding Expo, Flight Centre World Travel Show in Sydney, Perth, Melbourne and Brisbane, AIME in Melbourne, Luxperience in Sydney, Leading Hotel of The World roadshow in Sydney and Melbourne, Wedding Expo in Perth, Join local expo with travel agent in Melbourne, Buzz Night in Perth, Charity events in Melbourne, Sydney and Perth, Garuda Indonesia MICE trip to Bali, Cinema Advertising – Avengers and The Hunger Games Mockingjay part 2.
• 2016 - Perth Wedding Expo, Flight Centre World Travel Show in Sydney, Perth, Melbourne and Brisbane, AIME in Melbourne, Luxperience in Sydney, BPPD Badung Roadshow and table top presentation in Perth, Sydney, Melbourne and Auckland (New Zealand), Indonesia Tourism Board Roadshow and table top presentation in Melbourne, Sydney and Hobart.
• 2017 – Festival Indonesia join Travel Expo with Helloworld and table top presentation in Melbourne, Flight Centre World Travel Show in Sydney, Perth, Melbourne and Brisbane, AIME in Melbourne, Luxperience in Sydney, Air New Zealand Roadshow in Auckland promoting new Dreamliner to Bali and extending travelling month from May to end of October, Christmas Lunch sponsoring Travel Managers in Melbourne and Sydney, and cohosting Christmas Cocktail with Bali Tours.

• Responsible for room and group revenue, manage and achieving KPI targets
• Account retention, manage and maintain relationship with existing accounts (Senior Management, Procurement and key travel bookers) and ensure room night production generates as per guarantee
• Account acquisition; seize opportunity to increase the sales growth
• Working closely with appointed travel agencies for Corporate and Government accounts, maintain strong relationship with the travel consultants, conduct quarterly hotel presentation, site inspections, client entertaining and event sponsorship
• Active management in tendering process (RFP), a solid understanding of utilising online tender submission including Lanyon, Sabre, Bidstork and Rate Finding
• Strategic sales planning - create yearly sales calendar, client entertaining and review on quarterly basis, interstate sales trip on monthly basis focusing on Sydney, Canberra, Brisbane and Adelaide
• Organising, preparing, exhibiting and finalise with follow up from travel and trade exhibitions
• Promoting hotel facilities – Accommodation, function rooms (corporate, private, social and wedding events), and dining room and bar
• Monitor daily arrival and reservation
• Achievements:
• In January 2013 received Outstanding Achievement for Excellent in Performance
• Trade Shows – Preparation, exhibiting and follow up
• 2013 – BTTB Conference in Sydney as delegates, 2013 - EA Directory Conference in Sydney, 2012 & 2013 – AIME in Melbourne, 2010 to 2012 Qantas Travel Show in Brisbane and Canberra

• Part of acquisition team with main target to acquire new corporate clients in diversified industries
• Acquired new business from Hong Kong & China
• Concentrating to maintain and monitor the growth of Telecommunication, Mining, Banking, Pharmaceutical and Manufacturing companies
• Promoting hotel’s rooms, function room, restaurant outlets, corporate events (Gala charity Dinner August 2007 and New Years Celebration with The Gypsi Kings Family performing on Dec 31, 2007)
• Acquired group business for corporate events, mainly incentive groups
• Retain and monitoring the growth of existing accounts
• Managing corporate clients, decision makers (top level management) and bookers, maintain strong working relationship, actively promoting hotel’s point rewards program for bookers and travelers
• Produce monthly KPI report indentifying KPI by market segments and responsible for weekly target of room night production, including, bi-weekly target in dining room facilities

Achievement:

• Acquired the “prestigious” Telecommunication market segment
• Maintained current accounts and acquired the two largest telecommunication companies – Ericsson and Telkomsel
• Successfully exceeded targets as one of the best sellers of mooncake in the month of September 2007, with total of 200 boxes of mooncakes sold to corporate clients
• Achieved bi-weekly target for selling covers at restaurant outlet The Café, target 30 guests every bi-weekly

• One stop shopping strategy
• Revenue Management Center is a new concept introduced in Sales & Marketing Department as a ‘One Stop shopping’ concept to increase revenue where the Managers are able to handle account management in business retention and acquisition for corporate accommodation, managing catering requirements and coordinating the events focusing on corporate clients, corporate travel agencies in Singapore, targeting transient travelers and incentive/group travel
• Build account portfolio for Jakarta and overseas accounts in Singapore
• Sales visits on quarterly basis to Singaporean based clients
• Acquires group meeting/event businesses from corporate clients, located in Indonesia and overseas
• Managed the whole Group process, from rooming list through to arrival and departure
• Promoting hotel’s room accommodation and function rooms, familiarization of hotel’s facilities & benefits by concentrating on corporate accounts in Jakarta’s central business area and industrial estates
• Conducted Co-ordination meetings with guests in relation to their events and distributed event order to respective departments
• Organize the event and ensure hotel deliverers the best service for a successful event
• Develop and maintain relationship with in-house guests, ensuring the hotel has delivered our personalized service to achieve 100% guest satisfaction and retention
• Achievements:
• Win incentive groups – Asia Pacific conferences, from Singapore, Hong Kong and Australia, with total revenue of US$200,000
• Manager on Duty – ability to act and respond quickly to natural disaster when Jakarta experienced the big flood in 2007
• Co-ordinate with hotel staff to communicate and prepare transportation for International departure guests to the Airport
• Ability to adapt in new hotel strategy to increase revenue and creating stronger relationships with clients as one contact person for all hotel inquiries
• Experience in working with Auto-Cad, produce and create function rooms lay out for specific event requirements
• Knowledge in Fidelio Catering to create event order and distribution.

Achievements:

• Win incentive groups – Asia Pacific conferences, from Singapore, Hong Kong and Australia, with total revenue of US$200,000.
• Manager on Duty – ability to act and respond quickly to natural disaster when Jakarta experienced the big flood in 2007. Co-ordinate with hotel staff to communicate and prepare transportation for International departure guests to the Airport.
• Ability to adapt in new hotel strategy to increase revenue and creating stronger relationships with clients as one contact person for all hotel inquiries.
• Experience in working with Auto-Cad, produce and create function rooms lay out for specific event requirements.
• Knowledge in Fidelio Catering to create event order and distribution.

• Account management, focusing on business retention and acquiring new business focusing on industrial estate area and Jakarta CBD
• Promoting hotel’s accommodation rooms and function rooms
• Managing overseas accounts and sales trip to Singapore every 6 months
• Acquiring groups business, coordinating the groups arrangement with different departments and handling VIP arrangements

Achievements:

• Quickly established key contacts, and acquired new group business – most notably several large corporate clients confirmed VIP Sales conferences within my first 2 months in the role
• Responsibility for managing overseas accounts and sales trip to Singapore.

• Luxury 5 star and part of The Leading Hotel of The World.
• Responsible for controlling the arrival and in-house guests rooms
• Responsible in organising VIP’s guests' list and amenities in the rooms, and supervising the night shift.

• Controlling the arrival and in-house guests rooms, responsible and handling the turndown service.

• Responsible for the reservations, handling guests check-in and check-out procedures, making and cleaning the rooms, and responsible for the hotel’s inventory stocks.

• Serving the guests, banqueting and responsible for the beverage inventory and cashier.