ANGIE PÉREZ

• Planned, developed, and implemented brand strategies for short, medium, and long-term goals, including footprint and positioning.
• Structured marketing and distribution plans for channels to achieve projected sales levels in both sell-in and sell-out, as well as market share.
• Projected sales and inventory levels while considering strategic brand objectives.
• Coordinated project planning, execution, and product roadmaps with team members and leads.
• Compiled product and customer data to generate informed profit projections.
• Monitored market trends and competitor performance to update promotional strategies.
• Analyzed product performance metrics, including media coverage, social media engagement, impressions, click-through rates, conversions, brand reputation, positioning, and return on investment (ROI).
• Explored the market and generated ideas to consolidate new innovation projects for the unit.
• Led and monitored the development of innovation projects associated with each brand.
• Maintained constant control over brand budgets and ensured proper expense management.
• Generated ideas and developed communication briefs to create campaigns and advertising for launching new products.

• Supported management in achieving sales targets and maintaining brand recognition for assigned pharmaceutical products by developing marketing and customer loyalty plans.
• Assisted in the development and execution of brand strategies.
• Monitored the creation and execution of the brand's communication plan, ensuring legal compliance with all aspects of disclosure.
• Ensured timely implementation and provided feedback on proposed activities at the point of sale.
• Coordinated brand activities, including events, sponsorships, and the distribution of samples and POP materials.
• Supported marketing campaigns and managed brand assets.
• Consistently monitored expense control, brand-specific budget allocations, approved activities across channels, and inventory management.
• Collected and analyzed data from various sources to create detailed market research reports for top-level decision-makers.
• Collaborated with cross-functional teams to develop and implement market research strategies.
• Implemented and supervised market research projects from start to finish, including focus groups, surveys, and interviews.
• Assembled reports and presentations to share insights and recommendations with stakeholders.
• Generated reports to support the development and implementation of marketing plans.

• Contacted suppliers and freight agents to obtain quotes and coordinate the purchase and shipment of merchandise internationally.
• Processed purchase order requests and monitored the process until materials were received to ensure accuracy.
• Estimated logistics costs associated with imported purchases and monitored and compared actual costs against budgets.
• Conducted constant analysis of purchasing and material consumption behavior using the MRP system and analyzed KPIs to make informed decisions and improve the purchasing management process.
• Reviewed historical pricing and logistics cost data associated with foreign suppliers to develop negotiation plans proposing cargo consolidation and cost-saving benefits to achieve savings and improve supplier relationships.
• Utilized data analytics to identify and resolve supply chain issues and optimize supply chain efficiency.
• Developed and initiated projects, managed costs, and monitored performance to ensure timely delivery and meet project goals.
• Managed and implemented project plans and budgets to ensure the successful execution.

• Provided support in structuring and launching new businesses.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Analyzed industry trends and benchmarked competitors to inform marketing strategies.
• Conducted market research and analysis to identify consumer trends and preferences.
• Created reports to track performance of marketing campaigns and suggest improvements.
• Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.

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