Property Styling (2023)
- Property styling advice and implementation prior to sale of property. Styling also provided by Jellis Craig.
- Styling featured in marketing campaign.
Visual Merchandising - Toorallie (2023)
- Proposed and implemented new VM direction to refresh and enhance new branding concept.
- Revamped store layout to improve customer flow and to enhance overall store appearance.
- Sourced new props and furniture to compliment new branding concept.
- In store merchandising, creative themes and window concepts developed in line with marketing campaigns.
- Analysed business and category sales and took action to help drive sales.
- Communicated effectively with brand owners, marketing and design team to drive VM action.
- Developed cost-effective solutions for store displays to keep costs low and maximise profitability.
Property Design and Styling - House renovation (2021)
- Creative control of all interior, exterior, landscape and styling concepts for major house renovation.
- Project management of sourcing all fixtures and finishings.
- Investigated future trends and innovative techniques to create a unique interior style.
- Collaborative and effective communication with architect and builders throughout project.
- Property to be featured with The Design Files.
Visual Merchandising - Max Studios (2021 - 2023)
- Implementation and creation of window props for Sass and Bide.
- Implementation across all stores in Melbourne.
Landscaping Design and Property Styling- House renovation (2019)
- Creative vision and decision making for major exterior and landscaping renovation.
- Creative control of all planting and finishings.
- Collaborative and effective communication with landscape architects and builders throughout project.
- Property styling for sale of property.
Event Styling - multiple events
- Event styling for weddings, fundraising events and private parties.
- Creative concepts designed to suit brief of client.
- Sourcing of styling elements to suit budget expectations.
- Liaising with vendors and venues prior to events.
Sole Trader of online business - Misty Gypsy (2014 - 2018)
- Online business of handmade homewares sold on Etsy.
- Marketing via social platforms, Etsy and website.