Angie Russell
Melbourne,Australia
Summary
I am an innovative and results driven Media Industry professional with 19 years of Corporate Leadership, Business Development, Key Account Management, Brand Partnerships and Sales leadership experience across; Digital Media, Digital Audio, Radio, Newspapers and Magazines within the New Zealand and Australian Media markets. Have a proven ability to build high-performing teams, exceed sales targets, and cultivate lasting relationships with brand partners and agencies. I thrive in fast paced, creative environments and consistently drive commercial results delivering powerful, strategic campaigns for clients across multi-channel environments.
Overview
30
30
years of professional experience
Work History
General Manager
NZME
Melbourne, Australia
03.2018 - Current
- Lead, and mentor a high performing sales team across 3 locations in 2 countries delivering consistent revenue growth and surpassing team budgets each quarter
- Maximise opportunities for existing and new business by driving innovative branded content campaigns across digital media, print, podcasts, and activations, tailoring solutions to client objectives
- Deliver accurate weekly reporting on forecasting, pipeline management, and market insights to senior leadership
- Develop and execute half yearly business plans to identify growth opportunities and enhance market share
- Develop and retain key relationships with clients and agencies such as Stratosphere Media, Initiative, UMWW, Dentsu plus direct clients Chemist Warehouse, Qatar Airways and more across the Travel, FMCG, Retail, Beauty and Fashion sectors
AM / Senior AM / Group Account Director
NZME
Auckland, NZ
10.2012 - 02.2018
- Exceeded annual revenue targets, managing client portfolios for clients with $1m+ budgets
- Designed and delivered cross-platform creative solutions, leveraging insights and data to ensure client profitability and satisfaction
- Played a key role in talent development through mentoring and upskilling junior team members
Marketing Strategist
Number One Shoes
Auckland, New Zealand
03.2011 - 08.2012
- Assisted Marketing Manager with half yearly seasonal campaigns for New Zealand's largest fashion shoe retailer
- Conceptualised and implemented marketing strategies across digital, print, radio and TV channels, enhancing brand visibility and engagement
- Partnered with agencies and industry leaders to execute impactful campaigns
Commercial Partnerships Manager
NZME
Auckland, NZ
04.2009 - 01.2011
- Company Overview: (Formerly APN News & Media)
- Planned and executed branded content solutions and multi-platform campaigns across magazines, online, and OOH
- Managed budgets, critical paths, and project deliverables, ensuring alignment with client objectives
- (Formerly APN News & Media)
Layout and Production Manager
NZME
Auckland, NZ
03.2005 - 03.2009
- Company Overview: (Formerly APN News & Media)
- Responsible for the creation of all APN newspaper publications on a C.A.D system
- Built rapport with APN Editorial teams plus all Sales Managers across Agency and Direct teams to ensure seamless communication across all departments to guarantee all client placements were adhered to alongside editorial
- (Formerly APN News & Media)
OTHER ROLES
01.1995 - 01.2005
- Executive Assistant, Chef, Assistant Hotel Manager, Outbound Call Centre Sales
Education
GCSE -
St Hilda's Church of England
Liverpool, UK07.1994
Skills
- Management and leadership
- Sales and pipeline forecast management
- Digital Media & Branded Content Strategy
- Strategic Partnerships & Business Development
- Budget management & Revenue growth
- Team recruitment and training
Accomplishments
- Beacon Media Awards Business of the Year 2023 & 2024
- NZ Radio Awards 2024 – Finalist, Team of the Year
- IAB NZ Finalist for Best Use of Audio – Chemist Warehouse
- Beacon Media Awards Sales Team of the Year 2022
- NZME Salesperson of the year (16/17/18/19 – Highest % to target for digital revenue, sales revenue across all verticals and new business)
- News Media Award 2018 Best Execution of Print Advertising, First place - Westpac: The Inequality Issue campaign
- INMA 2018 Best Execution of Print Advertising, First place - Westpac: The Inequality Issue campaign
- Beacon Media Awards Gold winner 2017 - Westpac: The Inequality Issue campaign
- Beacon Media Awards Gold winner 2016 - NZ Fire Service: Out of the Ashes campaign
- Beacon Media Awards Gold winner 2015 - EMD, Skoda: Launch of Skoda Fabia in NZ
- Beacon Media Awards Gold winner 2014 - Lion: Lindauer - Girls Night Out campaign
- Beacon Media Awards Gold winner 2011 - Heinz Watties, LOL drinks campaign
References
Available upon request
Timeline
General Manager
NZME
03.2018 - Current
AM / Senior AM / Group Account Director
NZME
10.2012 - 02.2018
Marketing Strategist
Number One Shoes
03.2011 - 08.2012
Commercial Partnerships Manager
NZME
04.2009 - 01.2011
Layout and Production Manager
NZME
03.2005 - 03.2009
OTHER ROLES
01.1995 - 01.2005
GCSE -
St Hilda's Church of England
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