Aniela Swiatek
Maroubra
Summary
As the co-owner and PR Director of music and culture marketing agency, Thinking Loud, I'm a strong leader and problem solver. I've led communications strategies across a wide range of clients from ARIA award winning artists, large scale touring festivals and youth focused consumer brands, and have played a pivotal role in the commercial success of these campaigns. I enjoy leading and mentoring teams, have a strong interest in the operations of a business and am dedicated to continue working in the not-for-profit space.
Overview
15
15
years of professional experience
Work History
PR Director and Co-owner
Thinking Loud
03.2016 - Current
As the PR Director and co-owner of Thinking Loud, I'm responsible for;
- Building and overseeing communications / PR strategies for clients across artists, festivals, events, and consumer brands
- Leading all account teams, overseeing workflow within the business and ensuring all client work is at the highest standard
- Senior and crisis counsel for top tier clients and campaigns
- Maintaining strong and engaged relationships with clients, agency partners and top tier media
- Developing new client relationships and industry networks for an ongoing pipeline of new business across diverse projects
- Collaborating on setting targets, overseeing budgets and contributing to the commercial success of the business
- Ensuring our agency processes are maintained and standardised
- Building and mentoring high-performing teams, as well as providing HR support and growth opportunities
Label, PR and Artist Manager
October Records
01.2014 - 01.2019
PR Manager
Sweat It Out
01.2014 - 03.2016
PR Manager
Central Station Records
09.2011 - 03.2016
Administration and Internship
Universal Music Australia
03.2010 - 09.2011
Education
Bachelor of Arts - Journalism And Mass Communication
Macquarie University
Sydney, NSW01-2010
Skills
- Strategy
- Verbal and written communication
- Media relations and story pitching
- Decision-making
- Relationship building
- People management
- Staff development
- Budget management
- Operations management
Accomplishments
- PR lead for the three most highly awarded artists at the ARIAs for the last three years - Royel Otis, Genesis Owusu, Sampa the Great
- PR lead for the launch of not-for-profit organisations We Are Warriors, Bush Music Fund and DoMore project
- PR lead on Australia's largest touring festival, Spilt Milk
- Speaker on multiple MusicNSW panels - The Rise of Royel Otis, Feedback, How To Get Your Music Heard, How To Build Your Brand and more
Timeline
PR Director and Co-owner
Thinking Loud
03.2016 - Current
Label, PR and Artist Manager
October Records
01.2014 - 01.2019
PR Manager
Sweat It Out
01.2014 - 03.2016
PR Manager
Central Station Records
09.2011 - 03.2016
Administration and Internship
Universal Music Australia
03.2010 - 09.2011
Bachelor of Arts - Journalism And Mass Communication
Macquarie University
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