Anisha Mishra
Summary
Experienced Marketing and Change Coordinator skilled in driving successful marketing strategies and leading transformative change initiatives in the retail industry. Highly driven by the vigorous and creative nature of marketing and its power to influence consumer behavior. Highly proficient in achieving targets, understanding consumer behavior, negotiations, and brand building. Appreciable knowledge in initiating, building, and maintaining successful business partnerships.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Global Marketing and Change Coordinator
CLX Professionals
01.2023 - 01.2024
- Managed multiple simultaneous projects while ensuring adherence to strict deadlines and budget constraints.
- Streamlined change management processes by coordinating cross-functional teams and incorporating effective communication strategies.
- Developed visually engaging marketing materials to support POS solution launches.
- Composed daily posts for social media and helped build a corporate presence on Twitter, Facebook, and Instagram.
- Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes.
- Prepared, analysed and monitored month-end reporting requirements and presented to leadership.
Brand Ambassador (Retail)
Swarovski
01.2022 - 01.2023
- Brand advocate, accompanying customers during their journey at Swarovski
- Creating extraordinary services and awe-inspiring brand experience
- Building an emotional connection with customers
- Anticipating customer needs and showcasing products and styles as per their requirements.
Marketing Learning Consultant
University of New South Wales
01.2022 - 01.2023
- Guiding UNSW business school students through academic achievements in the Marketing department
- Offering support in literacy, referencing, writing, and oral presentations at the university level
- Recommending students on how to meet course requirements to deliver to their best ability.
Business Development Assistant (E-Commerce)
Noon.com
01.2020 - 01.2021
- Monitored and analyzed marketplace performance metrics, identifying trends and opportunities for improvement
- Increased monthly sales by onboarding new leads and expanding product assortments
- Collaborated with cross-functional teams, including marketing, product, and operations, to develop and execute campaigns and promotions
- Conducted market research and analysis to identify customers' needs and pricing strategies to ensure optimal product availability and profitability.
Marketing and Partnerships (E-Commerce)
Noon.com
01.2019 - 01.2020
- Noon.com is the biggest homegrown e-commerce marketplace present in UAE, KSA, and Egypt
- Responsible for all BTL marketing and partnerships activities
- Partnering with leading brands from various industries across UAE for long-term and tactical monthly promotions
- Accountable for achieving business objectives – increasing app downloads, transactions, customer acquisitions, and increasing AOV
- Collaborated with cross-functional teams, including creative design and legal departments, to execute campaigns and promotions.
Education
Master of Commerce (Extension) - Marketing And International Business
University of New South Wales
01.2023
BA Management -
University of Leeds
07.2019
Skills
- Digital Marketing
- Brand Marketing
- Excellent communication skill
- Leadership
- Problem Solving & Analysis
- People Management
- Team player
Personal Information
Title: Marketing and Change Coordinator
Certification
eDiploma: Harvard Business School Online - Digital Marketing Strategy
Languages
English
Native or Bilingual
Hindi
Native or Bilingual
Arabic
Professional Working
Timeline
Global Marketing and Change Coordinator
CLX Professionals
01.2023 - 01.2024
Brand Ambassador (Retail)
Swarovski
01.2022 - 01.2023
Marketing Learning Consultant
University of New South Wales
01.2022 - 01.2023
Business Development Assistant (E-Commerce)
Noon.com
01.2020 - 01.2021
Marketing and Partnerships (E-Commerce)
Noon.com
01.2019 - 01.2020
Master of Commerce (Extension) - Marketing And International Business
University of New South Wales
BA Management -
University of Leeds
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