ANITHA AJAY

Times of India India largest Media Group , India Largest English Newspaper & Digital. TV and Radio.Was managing a business of 1 billion profitable business.

• Key account management with skills in P&L management and competitor/ market analysis cross functional expertise in planning, market penetration, product launch.
• Conceptualizing plans to achieve profit objectives; track and manage Annual Operating Plans (AOP) and Advertising & Promotion (A&P) plans.
• Conceptualize & implement competitive strategies for generating sales, develop and expand market share towards the achievement of revenue.
• Collaborate with teams for Alliances, Portfolios, Innovation Network.
• Team management and developing talent for working towards organizational goals.
• BCCL is India's most diversified media company with brands across publishing, television, internet, radio & outdoor domains.
• Key Highlights
• Customer Profitability increased by 7% in key Accounts.

• Adept at creating and implementing client-centric successful campaigns, aimed at improving brand awareness and presence.
• Developed unique content for a variety of client's sites to improve presence and brand awareness.
• Organize and analyze data and marketing results.
• Lead best in class team of category marketing leads and managers to achieve sales goals.
• Identified and initiated product allocations, refurbished product strategy.
• Recommending product line by identifying new product opportunities, packaging, and service changes; surveying consumer needs and trends; tracking competitors.

Key Highlights

• Managed 3 Brand portfolios an all-time high Market share and revenue growth of 16% during Pandemic.

• A solid Brand positioning strategy is crucial to success in the market, responsible for Brand positioning by tying up with right partners.
• Planning & implementing strategies for enhancing the corporate image in line with client's business objectives; using the benefits of multiple communication channels to promote brand visibility & recall.
• Administering client servicing & key account management functions by developing & maintaining healthy business relationships with clients and providing appropriate solutions to meet their media & public relations, branding & promotional requirements.
• Present clear Picture of Business Financial Health by strategic alliances, ensuring profitability and achieving business targets.
• Critical skill for the role is to have a creative mind, Networking, constantly brainstorming to find new ideas and create business opportunities.
• Accomplishing revenue objectives by working closely with teams in implementing strategies Responsible for Revenue generation with new business solutions.
• Equally adept at managing people and operations- Treat Team and clients with respect and appreciation of Diverse perspectives.
• Haymarket Publishing is Publishers of India's leading Automobile magazine - Autocar India, Stuff, WhatHi- Fi and Digital solutions.

Key Highlights

• #helmetforlife a safety campaign in 15 cities with complete TTL activity completed
• Successfully #Special drives with Ford, Hyundai, Renault.
• Self-Drive tie up Autocar -Thomascook Travel.
• Harley Riding Academy.

HT Media, The voice of over 250 million. Indians. For the last 96 years, HT Media has been at the forefront of creating winning content.

• Conceptualizing and implementing plans for facilitating generation of augmented revenue.
• Mapping the movement of competitors and industry counterparts and accordingly fine-tuning plans.
• Managing appropriate media selection for generating awareness about company operations.
• Evaluating new communication media from time to time and effectively adopting the same.
• Reviewing strategies, conducting periodic performance evaluations to ensure team is on course.

Key Highlights

• Innovations and Roadblocks for BMW X6 & I8 Launch, Suzuki Gixxer, Volvo XC60 Launch.
• Launched Whirlpool Air purifier with an editorial series.
• Have brought in Sponsorship for flagship Events of HT & Mint– Leadership Summit, Luxury Summit, Most Stylish Delhi
• Mumbai Palette- from Air India, Audi, Citibank, Brand USA, and Malaysian Airline, Healthcare at Home.
• Have been successful in conceptualizing events for BMW- School Program, Aviva Wall of Books.

• Worked as Corporate Sales Head – Pan India. Part of Core think Tank Team
• Supervised a team of 16 sales professional across pan India.
• Selling space and corporate sponsorship for Engineering Expo” and Hannover India.
• Devised marketing, brand planning and business-development strategies to drive revenue growth.
• Network18 Group is a media and entertainment group with interests in broadcasting, digital, movies, e-commerce, magazines, and mobile content.

Key Highlights

• Revamped pricing strategy, implemented effective promotional strategies, trained a high-performance sales team, and helped boost the corporate image.
• Tripled annual sales volume within three years.
• Improved sales policies and practices. Defined the sales cycle, created accurate job descriptions, and developed standards for customer relationship management.

• Augmented sales of North India for corporate accounts which were profitable.