Anjali Menon
Brunswick West,VIC
Summary
A proactive and customer-focused professional with extensive experience in content creation and management. Adept at engaging with customers, resolving issues, and delivering high-quality service. Proven ability to adapt communication strategies to diverse audiences and needs, with strong skills in customer relations, problem-solving, and promoting brand values. Seeking to leverage my skills in a dynamic customer service and retail environment.
Overview
8
8
years of professional experience
Work History
Copywriter Manager
The Small Big Idea Company (TSBI)
Mumbai
11.2023 - 05.2024
- Worked on media and non-media brands in the B2B and B2C space
- Managed a team of 4 junior writers and led the non-media cluster
- Content included social media and performance marketing copy along with strategy and pitches.
Sr.Copywriter
Adfactors PR
Mumbai
06.2022 - 07.2023
- Worked on brands in the B2B space
- Creative content calendars and conceptualization
- Handled ideation and execution for more than 10 pitches.
Contract Content Writer
Remote
12.2020 - 05.2022
- Worked on more than 5 brands for their monthly social media content
- Brands include St Michel, Alwazzan, KITCO, Godiva etc
- For an agency based out of Dubai, UAE
- Worked on marketing reports, stats and sales presentations as well
- Other freelance work during this time includes: Website content and Project management - Kulture House Dubai, Website content development - Khazan food products, Brochure content creation - Khazan food products, Website content creation (ongoing) - KITCO, Associate producer - Mothership Productions, Copywriter for Halalbox (3 months), Copywriter for Olevea (2 months).
Full-time Content Writer
Fronteus AI
Remote
12.2019 - 12.2020
- Joined as a writer to create bot chatflows for their backend for various categories and industries
- Developed website content as well
- Simultaneously, created social media content for a medical clinic of the same company
- Worked on more than 25 SEO blogs for the clinic website as well
- Worked on video scripts for social media as well as the brand launch of - Juego
- Account Executive: Included handling all the client management and interactions
- Coordinated creative aspects of advertising campaigns
- Partnered cross-functionally to identify marketing opportunities
- Managed marketing campaigns
- Worked closely in video production to handle costs and various shoot needs
- Worked additionally as an AD on set along
- Executed all digital marketing initiatives, including e-Commerce marketing strategies, SEO, SEM and social media content
- Wrote content for the various along with script editing and proof reading
- Worked on the award-winning campaign #AussieSabJaantaHai
Freelance Content Writer
Mumbai
07.2019 - 12.2019
- Worked on developing social media content, blogs, product descriptions etc
- Blogs include varied content such as medical blogs, architecture, interior design, pharma, food and movies.
Account Executive, Digital Marketing
The Yellow Door
Mumbai
08.2017 - 05.2019
Account Executive, Digital Marketing
Labradog
Mumbai
02.2017 - 07.2017
Intern and Junior Architect
Rachaita Architects
Panvel
06.2016 - 12.2016
Education
Master of Arts - Advertising
RMIT University
Melbourne, VIC07-2026
Skills
- Customer Service & Retail Sales
- Effective Communication & Interpersonal Skills
- Problem Resolution & Conflict Management
- Content Creation & Strategy
- Social Media Management
- Brand Messaging & Promotion
- MS Office & Digital Tools
- Research
Timeline
Copywriter Manager
The Small Big Idea Company (TSBI)
11.2023 - 05.2024
Sr.Copywriter
Adfactors PR
06.2022 - 07.2023
Contract Content Writer
12.2020 - 05.2022
Full-time Content Writer
Fronteus AI
12.2019 - 12.2020
Freelance Content Writer
07.2019 - 12.2019
Account Executive, Digital Marketing
The Yellow Door
08.2017 - 05.2019
Account Executive, Digital Marketing
Labradog
02.2017 - 07.2017
Intern and Junior Architect
Rachaita Architects
06.2016 - 12.2016
Master of Arts - Advertising
RMIT University
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