Summary
Overview
Work History
Education
Skills
Certification
References
Timeline
Generic
Anjali Srivastava

Anjali Srivastava

Canberra,ACT

Summary

  • A result-driven marketing professional with a forward-thinking approach and a proven track record of spearheading focused marketing campaigns and branding initiatives with a strategic mindset and tactical expertise.
  • Specialise in leveraging data-driven marketing strategies and best practices to optimise ROI, fuel demand generation, establish brand identity and improve customer engagement.
  • Proven ability to work within the scope of practice to meet organisational objectives, promote departmental efficiency and deliver operational excellence.
  • Ability to handle multiple projects simultaneously under strict deadlines with meticulous attention to detail.
  • Superior internal skills and excel at cultivating positive relationships with direct reports, internal teams, agencies, and stakeholders, elevating productivity and efficiency
  • Written and verbal communicator with negotiation and liaison skills.

Overview

22
22
years of professional experience
1
1
Certification

Work History

Founder | Marketing Strategist

Nurture Culture
10.2023 - Current
  • Founded Nurture Culture, a Canberra-based boutique marketing consultancy based on the model of providing marketing-as-a-service and using this model to get contract-based opportunities while looking for a full-time role.
  • Currently managing social media engagement and members communications for Softball Australia, the first client of Nurture Culture.
  • Utilising business development, networking and entrepreneurial skills to propel further.

Marketing and Communications Manager

Geoscape Australia
03.2021 - 06.2023
  • Revitalized marketing department, achieving a significant increase in marketing qualified leads and streamlining CRM processes. Increased monthly lead generation from 50-300 with a 50% SQL conversion.
  • Successfully devised and implemented data-driven digital marketing strategies, driving a notable 40% surge in website traffic.
  • Drove interactions across key partner accounts with strategic account-based plans.
  • Created compelling content for social media, website and email marketing initiatives for increased customer engagement and improved sales funnel.
  • Generated significant editorial opportunities in industry publications to increase brand visibility.
  • Launched new initiatives, products and services, especially targeting government departments and agencies.
  • Developed product visualization solutions for events and exhibitions for increased visibility and leads.
  • Provided guidance to the digital marketing coordinator towards growing social media accounts.

Marketing Manager

Instaclustr Pty. Ltd.
09.2017 - 02.2021
  • Spearheaded digital engagement campaigns for brand visibility and pipeline growth.
  • Implemented successful lead-generation campaigns that increased customer engagement rate by 40%.
  • Developed a robust content pipeline to support lead generation and enabled sales.
  • Led the award application for the ACT Export Award, leading to a win.
  • Led ecosystem activities, including events, webinars, and workshops in the APAC region, to provide warm leads for the sales funnel.
  • Collaborated with industry bodies such as AUSTRADE and the Canberra Innovation Network to drive brand awareness.
  • Developed product messaging matrixes and led successful product launches and transitions.
  • Implemented Marketing ROI dashboards for shaping effective marketing strategies.
  • Led a successful launch of a brand-new website with optimized content for improved search engine rankings and web traffic.
  • Successfully liaised with media outlets and PR agencies to drive strategic brand stories and positive media coverage.
  • Conceptualized and started Instaclustr's OS@scale podcast series.

Vice President, Marketing Communications

ACL Mobile Ltd.
12.2015 - 04.2017
  • Established the marketing communications department and built a high-performance team.
  • Conceptualised and implemented a brand positioning, marketing, and PR strategic framework to increase brand awareness.
  • Overhauled corporate branding elements for greater consistency across touchpoints.
  • Developed organisational messaging framework and cultivated strong relationships with key stakeholders, including customers, vendors and regulators, to promote collaboration and long-term success.
  • Launched successful digital campaigns contributing to bottom-line growth.
  • Created a content pipeline encompassing tailored content pieces to support sales.
  • Developed product launch strategy and drove participation in key events and exhibits in India and Barcelona, Spain.
  • Spearheaded public relations initiatives and coached executives on key talking points and communication strategies for different audiences.
  • Conducted focus groups to streamline organisational vision and mission statement and streamline internal communication plan.

India Region Lead - Marketing Communications

Freescale Semiconductor (now NXP Semiconductor)
05.2006 - 11.2015
  • Represented organisation with media outlets, conveyed consistent messaging and provided counsel to senior leadership on public relations matters, helping shape overall business strategy.
  • Led press tours to Shanghai and Austin to educate local media about the company's global initiatives.
  • Collaborated with senior management to develop strategic initiatives and long-term goals and supported communications requirements for the leadership team.
  • Worked closely with the regulators and industry body (Indian Semiconductor Association) to contribute to industry growth
  • Developed and executed a yearly marketing plan and managed the Freescale Technology Forum (FTF) India and industry exhibitions, leading to increased participant registration from 700 to 2000 within four years.
  • Launched and managed the yearly Design with Freescale (DWF) workshop series across five cities with over 150 participants in each city.
  • Project-led Freescale Cup (now NXP Cup) event spread across five months, engaging 127 teams from Indian colleges, with the final round in Nuremberg, Germany, at the Fraunhofer Institute.
  • Actively participated in trade shows and conferences, representing the brand professionally.
  • Led internal communications efforts, streamlined employee engagement initiatives and revitalised employee communications for improved collaboration and efficiency and led the company's win in the Great Place to Work Survey.
  • Crafted persuasive sales collateral to support business development efforts in winning new clients.
  • Managed 6 figure budget allocation and resource utilisation to maximise marketing ROI.
  • Drove corporate social responsibility programs that created positive social impact while delivering tangible business benefits, such as enhanced brand reputation and employee morale. Secured an award with a grant of USD 20,000.

Senior Account Manager

Lexicon Public Relations
01.2002 - 04.2006
  • Strategised and implemented PR plans for the clients.
  • Planned and executed successful PR events, ensuring positive exposure for the organisation.
  • Organised press briefings/ media interviews to secure media coverage for clients
  • Built strong relationships with key media contacts, resulting in increased press opportunities for clients
  • Pursue new business opportunities and develop long-lasting client relationships.
  • Coached spokespeople on effective communication techniques for interviews and presentations.
  • Conducted thorough media analysis to identify trends and insights that informed future PR strategies.

Education

Post Graduate Diploma in Communications Management -

JIMS Institute
Delhi, India

Masters in Mass Communications -

Guru Jambeshwar University

Bachelors of Commerce -

Delhi University

Skills

  • Marketing Campaigns
  • Content Development
  • Corporate Messaging
  • Product launches
  • Public Relations
  • Social Media Management
  • Digital Marketing
  • Event Planning
  • Internal Communications
  • Team Leadership
  • Stakeholder Relations

Certification

1) Data-Driven Marketing Certificate from ADMA, Australia

2) Sales Academy Program by JammTrain, Australia

References

References available upon request.

Timeline

Founder | Marketing Strategist

Nurture Culture
10.2023 - Current

Marketing and Communications Manager

Geoscape Australia
03.2021 - 06.2023

Marketing Manager

Instaclustr Pty. Ltd.
09.2017 - 02.2021

Vice President, Marketing Communications

ACL Mobile Ltd.
12.2015 - 04.2017

India Region Lead - Marketing Communications

Freescale Semiconductor (now NXP Semiconductor)
05.2006 - 11.2015

Senior Account Manager

Lexicon Public Relations
01.2002 - 04.2006

Post Graduate Diploma in Communications Management -

JIMS Institute

Masters in Mass Communications -

Guru Jambeshwar University

Bachelors of Commerce -

Delhi University

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