ANJALI UDAY
Brisbane,QLD
Summary
Results driven marketing and a communications specialist with 10 years of experience in building strategic, successful campaigns creative strategies. Proficient in data analysis, copywriting, project management and strategic communications.
Overview
10
10
years of professional experience
Work History
Marketing and Communications Specialist
Eyevex Safety L.L.C.
08.2017 - 08.2024
- Drove comprehensive marketing and PR campaigns that fueled a 25% increase in brand visibility and expanded the customer base by 20% through strategic program launches and promotions
- Optimized multi-platform ad performance (Google Ads, Meta, Pinterest, LinkedIn), achieving a 30% lift in ROAS and cutting CPA by 15%, ensuring maximum impact from digital budget.
- Leveraged data analytics (1st and 3rd party) to strategically target and convert high-value customers, driving a 20% increase in sales from premium segments
- Enhanced company-wide communications, resulting in a 40% rise in employee engagement, building a cohesive, brand-aligned internal culture
- Expanded media presence through targeted PR efforts, securing placements in 30+ media outlets and increasing mentions by 33% across local and international platforms
- Streamlined project risk management, collaborating with cross-functional teams to reduce project delays by 27% and improve timelines, driving project efficiency
- Led direct mail campaign execution from production to delivery, resulting in a 14% spike in response rates and 12% customer acquisition growth
- Strengthened vendor partnerships through compelling copywriting, leading to a 21% increase in inquiries and elevated engagement with key service providers
- Conducted performance audits for paid search to ensure ad visibility, boosting ad effectiveness by 23% and lowering CPC by 10%
Copywriter
JWT Dubai
05.2016 - 06.2017
- Developed persuasive copy for brochures, websites, and advertisements, driving a 20% boost in customer engagement and a 15% rise in conversion rates by aligning messaging with audience needs
- Partnered with the UAE government and Dubai Media Office to craft strategic communications that effectively conveyed key initiatives, building public trust and understanding of government policies
- Enhanced SEO-driven content strategies, resulting in a 30% increase in organic traffic and a 25% improvement in search engine rankings, driving greater visibility for client campaigns
- Executed copy for high-profile campaigns, including national awareness and government policy promotions, leading to a 30% uplift in public engagement
- Streamlined project workflows by collaborating closely with art directors and account managers, reducing turnaround times by 20% and maintaining a 95% on-time delivery rate
- Fostered a test-and-learn culture within the marketing team to optimize creative executions, leading to a 15% increase in campaign effectiveness and 10% higher audience engagement.
Marketing Specialist
LIV. Digital Bank.
04.2015 - 05.2016
- Directed end-to-end management of direct mail programs, from scheduling through execution, resulting in a 20% increase in response rates and a 15% growth in customer acquisition
- Implemented marketing automation workflows to streamline campaign execution and customer engagement, reducing manual processes by 30% and increasing overall team productivity
- Led high-impact copywriting initiatives for partnerships with major vendors, driving a 25% increase in partnership inquiries and a 20% rise in collaborative projects
- Refined campaign strategy and content across marketing materials, boosting campaign effectiveness by 30% and enhancing audience engagement by 25%
- Cultivated and expanded affiliate partnerships, contributing to a 20% increase in affiliate-driven sales and a 15% growth in the affiliate network
- Oversaw daily campaign performance metrics to meet traffic and ROAS goals, leading to a 30% lift in traffic and a 25% improvement in ROAS
- Deployed automated marketing campaigns across email and social media channels, resulting in a 20% improvement in lead nurturing and a 15% increase in conversion rates from automated campaigns
- Strengthened digital marketing strategy across SEM, Paid Social, Display, and Affiliate channels, achieving a 20% improvement in overall campaign performance and a 15% reduction in CPA
- Executed performance marketing campaigns aligned with KPIs, collaborating with the marketing team to drive a 25% increase in conversion rates and a 20% enhancement in ROI.
Marketing Coordinator
K9 Friends
07.2014 - 04.2016
- Enhanced multi-channel marketing communications by drafting and editing content for social media, web, and email marketing, leading to a 25% surge in follower engagement and a 20% increase in email open rates
- Implemented and optimized paid search tactics that consistently drove results, achieving a 30% uplift in CTR and a 20% decrease in CPA, maximizing ad spend efficiency
- Increased social media and web presence through strategic content creation, scheduling, and posting, resulting in a 35% follower increase and 25% growth in website traffic
- Coordinated K9 Friends’ annual puppy ball fundraiser, raising over $50,000 and increasing event attendance by 30%, bolstering community involvement and financial support
- Edited and published monthly newsletters, driving a 15% improvement in subscriber engagement and a 10% rise in open rates, maintaining subscriber interest
- Cultivated community relationships via targeted social media strategies, leading to a 20% boost in community engagement and 25% growth in social media followers
- Acted as primary liaison for donors, contractors, and the communications team, improving donor relations and increasing donor retention by 15%
- Optimized campaign structures, audience segmentation, and landing pages across performance marketing channels, achieving a 20% improvement in campaign effectiveness and 15% higher conversion rates.
Education
Master of Business (Strategic Advertising) - undefined
Queensland University of Technology
02.2020
Graduate Certificate in Business Analytics -
IBM
12.2023
Certificate in Persuasive Communication - undefined
Purdue University
12.2017
Certificate in Social Media Analytics - undefined
Queensland University of Technology
07.2017
Bachelor of Media Studies - undefined
Symbiosis Institute of Media & Communication
04.2016
Skills
- Data Analysis & Visualization
- Graphic Design
- Campaign tracking
- Communications management
- Copywriting expertise
- Project Management
- Corporate Communications
- Customer Engagement
- Social Media Management
- Digital Marketing
- Media Relations
- Market Analysis
Accomplishments
- Nominated for a Cannes Lions award for an advertising campaign with Mobily and Mastercard
- Increased sales and leads generation by introducing Salesforce for within a B2B organisation.
- Collaborated with brands like Mastercard, Dubai Tourism, Barclays, KFC and Emirates Airline to create memorable campaigns
References
References can be provided upon request
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Marketing and Communications Specialist
Eyevex Safety L.L.C.
08.2017 - 08.2024
Copywriter
JWT Dubai
05.2016 - 06.2017
Marketing Specialist
LIV. Digital Bank.
04.2015 - 05.2016
Marketing Coordinator
K9 Friends
07.2014 - 04.2016
Master of Business (Strategic Advertising) - undefined
Queensland University of Technology
Certificate in Persuasive Communication - undefined
Purdue University
Certificate in Social Media Analytics - undefined
Queensland University of Technology
Bachelor of Media Studies - undefined
Symbiosis Institute of Media & Communication
Graduate Certificate in Business Analytics -
IBM
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