Anjali Tony
Australia
Summary
Dynamic CRM Database Analyst with 3 years of experience specializing in optimizing marketing initiatives through data-driven solutions and automation. Skilled in managing the full lifecycle of marketing campaigns across eDM, SMS, direct mail, and web channels. Proficient in designing SQL-driven models, building and automating workflows in Salesforce CRM and BigQuery, and delivering actionable insights through Power BI. Experienced in system enhancements, data flow automation, and process optimization to drive operational efficiency and sales growth. Strong in stakeholder engagement and reporting to support strategic decision-making and marketing performance.
Overview
3
3
years of professional experience
Work History
CRM Database Analyst
Auto & General Insurance Company Ltd
Brisbane, QLD
11.2022 - Current
- Managed the end-to-end delivery of direct marketing campaigns (eDM, SMS, direct mail, outbound, web optimization) by developing customer datasets, conducting pre-live testing, and overseeing send management.
- Built data processes and automated workflows in Salesforce CRM and BigQuery, supporting campaigns to drive sales growth and customer engagement.
- Contributed to defining and implementing systems and tools for the marketing ecosystem, aligning with organizational growth and marketing objectives.
- Developed SQL-driven models and Power BI analytics to support continuous improvement and innovation in marketing initiatives.
- Implemented automation for data flows and campaign activities, enhancing reliability, accuracy, and operational efficiency.
- Improved data quality and streamlined data access, empowering data-driven insights for the marketing team.
- Created detailed reports and data visualizations on customer activity and preferences, offering strategic insights for decision-making.
- Gathered requirements from stakeholders to design data solutions, reports, and dashboards that monitor campaign performance.
- Documented and maintained data analysis processes, ensuring continuity and consistency within data architecture to support data-driven marketing.
CRM Analyst
National Tyre & Wheel Ltd
Brisbane, QLD
04.2022 - 11.2022
- Proposed and implemented enhancements to project plans for CRM migration to Microsoft Dynamics 365, managing requirement gathering, user story review, testing, and solution analysis to ensure a smooth transition.
- Developed custom CRM solutions using insights from customer analysis, along with segmentation strategies to drive marketing, sales, and customer service improvements across the client base.
- Aligned CRM initiatives with business objectives by coordinating with sales and marketing teams, helping meet strategic goals and improve client outcomes.
- Led training sessions on Dynamics 365 CRM for team members, maintained detailed documentation for data-driven activities, and facilitated CRM best practice discussions to foster continuous learning.
- Worked within a DevOps framework to monitor CRM solution performance and reliability, designed and analyzed client satisfaction surveys to identify areas for enhancement.
Business Analyst Intern
Otto IT
Melbourne, VIC
07.2021 - 11.2021
- Collaborated with professional services teams to analyze data, review processes, and draft process improvement recommendations, identifying trends and delivering insights for senior management.
- Conducted stakeholder interviews and facilitated cross-functional workshops to gather business requirements, brainstorm operational improvements, and document actionable user stories, process flows, and system documentation.
- Supported managed IT services delivery by performing gap analysis, creating business requirements documents for software projects, and ensuring alignment with business objectives.
- Applied Agile methodologies to improve project delivery, monitor schedules and budgets, coordinate tasks, and develop implementation plans, reporting project progress to stakeholders.
- Designed and supported quality assurance processes by drafting test plans and verifying that project deliverables met established criteria, contributing to service excellence in IT administration and client relationship management.
Education
Master of Science - Information Systems
Central Queensland University
Melbourne, VIC11-2021
Bachelor of Science - Computer Science Engineering
Swami Vivekananda Institute Of Science And Technol
Hyderabad, India06-2019
Skills
- Project Management
- Agile Methodologies
- Campaign Management
- Data Analysis
- SQL
- Customer Engagement
- BigQuery & Data Management
- Data Visualization (Power BI)
- Process Automation
- Stakeholder Management & Communication
- Training
- Documentation(Confluence, SharePoint)
- Business Analysis
- Problem-solving abilities
- Time management abilities
- Microsoft Office
References
Available upon request.
Timeline
CRM Database Analyst
Auto & General Insurance Company Ltd
11.2022 - Current
CRM Analyst
National Tyre & Wheel Ltd
04.2022 - 11.2022
Business Analyst Intern
Otto IT
07.2021 - 11.2021
Master of Science - Information Systems
Central Queensland University
Bachelor of Science - Computer Science Engineering
Swami Vivekananda Institute Of Science And Technol
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