Anjana Narayanan

• Collaborated closely with cross-functional teams to implement marketing strategies and competitive positioning in the spatial genomics market.
• Conducted competitive and market analysis, offering strategic insights and recommendations for MERSCOPE Ultra™ Platform development and expansion of custom MERSCOPE gene panels.
• Developed reports and presentations for executive-level meetings, including marketing strategy updates and business reviews.
• Impact: Led the successful marketing launch of the MERSCOPE Ultra and MERSCOPE® 1,000-Plex Gene Panel products, driving product strategy and execution across global markets.

• Led strategic marketing efforts in the Asia-Pacific region through roadshows, workshops, and KOL engagements, expanding Vizgen's market presence and advancing commercial initiatives.
• Managed key partnerships and collaborations, including establishing the MERSCOPE® Cancer Grant Program to advance cancer research across Vizgen's install base in APAC.
• Impact: Developed marketing programs at the regional and account level for APAC, including establishing and rolling out digital marketing programs such as WeChat (China) and LINE (Japan).

• Executed the commercial plans for the X8 Automated MDx Platform in alignment with One BioMed’s strategic priorities.
• Synthesized commercial inputs including forecasts, competitive insights, customer beliefs, and behaviors.
• Deployed tactical sales, marketing, and support programs to enable distributor teams to successfully market, sell and support the X8 Platform.
• Impact: On-boarded 6 distributors in APAC/ME regions since product launch and have established an install base of about 15 instruments (~6 months).

• Lead the development of 10x Genomics strategic roadmap in China to increase market penetration within oncology and immunology markets.
• Instrumental in developing and implementing 10x’s Compatible Partners Program (CPP) and Certified Service Provider (CSP) Program, resulting in a total of 16 new strategic partnerships.
• Executed the first market development collaboration in China with Berry Genomics to apply 10x Genomics Linked-Reads technology to non-invasive prenatal testing (NIPT) of single gene disorder
• Impact: Contributed to 10x business growth in APAC by 10% and filled technology and market gaps by establishing 16 new strategic partnerships and alliance

• Managed the global strategy, product lifecycle and market development activities for the Chromium Genome/Exome and Chromium Single Cell ATAC Solutions.
• Effectively managed a cross-functional team to ensure proper support of on-market products and consistent implementation of market development strategy and tactics.
• Impact: Successfully launched two key product portfolios within budget and in a span of ~24 months.

Select engagements:

• Developed a five-year growth strategy for the Neuroscience division of a top-10 specialty pharma co. by mapping the pharmaceutical landscape and client's market position; performed competitive benchmarking to build a comprehensive growth model.
• Impact: Enabled the leadership team define their long-term growth strategy and prioritize their key capabilities.
• Established Project Management Office (PMO) for the global supply chain division of a large pharmaceutical company.
• Impact: Enabled senior management make vital talent decisions and ensured timely completion of key deliverables.