Summary
Overview
Work History
Education
Skills
Certification
Languages
Accomplishments
Hobbies and Interests
References
Timeline
Generic
Ankita Bhatnagar

Ankita Bhatnagar

Adelaide,SA

Summary

Experienced CRM and Digital Marketing expert with over 9 years in lifecycle marketing and multi-channel campaign execution. MBA (Marketing) graduate from Flinders University with a GPA of 5.93. Demonstrated ability in utilizing tools such as CleverTap, Kenscio, and Tableau to drive successful marketing initiatives. Currently enhancing digital engagement strategies at IDP Education and researching ethical AI applications in marketing.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Student Success Coordinator

IDP Education, Australia
, Australia
12.2022 - Current
  • Oversaw content strategy, scheduling, and engagement across IDP Education and IELTS social media platforms to elevate brand visibility.
  • Executed customer retention initiatives and loyalty marketing campaigns for Arrive and Thrive Program aiding students in Australia.
  • Planned and facilitated virtual and in-person events for international student engagement within budget constraints.
  • Grew online student community from 700 to 2,700 members while boosting engagement rates significantly.
  • Enhanced IDP Student Ambassador Program to cultivate leadership skills among participants.
  • Aligned messaging and marketing communications through collaboration with various stakeholders.
  • Monitored engagement metrics and event outcomes to inform strategic decisions.
  • Employed scheduling tools such as Sprinklr and Sprout Social for content optimization.
  • Won the Marketing Magic Award for Best Lead Nurturing Campaign, Global Excellence Awards 2023, and was nominated in 2024.

Retention Manager

SUGAR Cosmetics (Vellvette Lifestyle Pvt. Ltd)
Mumbai, Maharashtra
06.2021 - 06.2022
  • Reduced consumer churn, and increased repeat purchases across key customer segments.
  • Owned and optimized customer repeat revenue, and lifetime value.
  • Designed and executed multi-channel CRM campaigns (mobile web, app, and web).
  • Developed retention strategies, ensuring compliance with brand, legal, and risk standards.
  • Tracked KPIs, including CLV, churn rates, and ARPU, to measure campaign success.
  • Segmented customers based on behavioral data for targeted communication.
  • Implemented tailored daily, weekly, and monthly automated campaigns using CleverTap and Kenscio.
  • Collaborated with analytics and tech teams to develop retention-focused features.
  • Delivered regular retention performance reports to stakeholders.

Asst Manager- Outreach Marketing

BookMyShow (Big Tree Entertainment Private Limited)
Mumbai, Maharashtra
01.2017 - 02.2021
  • Managed customer retention marketing for live (non-movie) events, driving lifecycle strategies and campaign execution.
  • Executed email, push, in-app, and SMS campaigns while exploring new platforms to enhance engagement.
  • Collaborated with vendors like WebEngage, Gupshup, and CleverTap for campaign optimization.
  • Analyzed consumer behavior, engagement, and performance metrics to improve retention and acquisition strategies.
  • Partnered with BI and data science teams to derive actionable insights from user data.
  • Advised cross-functional teams on integrating digital products to boost retention and monthly user activity.
  • Created campaign tickets with the Tech team for implementation, and actively participated in timely catch-ups to track progress and resolve blockers.
  • Achievement: Won the Inkspell Award for Best Email Marketing Campaign (2019).

Digital Marketing Manager

Oktobuzz Digital
Mumbai, Maharashtra
03.2015 - 01.2017
  • Content writing, social media marketing, email campaign planning, SEO, and PPC campaign management, client servicing, and operations.
  • Working knowledge of software tools like MailChimp, TweetDeck, Google AdWords, and Google Analytics.

Education

MBA - Marketing (GPA 5.93)

Flinders University
10-2024

Skills

  • Customer Retention
  • Digital Marketing
  • Data Analysis
  • Marketing Communications
  • Retention Management
  • Content Strategy
  • Customer Segmentation
  • Proficient in CRM Tools

Certification

  • Advance certificate course in Digital Marketing from ‘Lavenir Institute of Professional Studies’ (‘L.I.P.S’). Module: Web Introduction, Google AdWords, On page SEO, Off Page SEO, Social media, Email-Marketing, Display Ads, Google Analytics
  • Completed 2 Google certifications for Analytics and Ad Display.

Languages

English
Professional
French
Elementary
Hindi
Professional
Marathi
Professional

Accomplishments

  • Winner of the Marketing Magic Award for Best Lead Nurturing Campaign – Global Excellence Awards 2023
  • Nominated again for the same category in 2024
  • Received a testimonial from author Ashwin Sanghi for creative contribution, acknowledged in his book The Sialkot Saga
  • Awarded Top Relationship Manager at Vodafone (Mumbai Circle), Dec 2013
  • Passionate about inclusive engagement—organize student events and manage a national online community at IDP
  • Recognized for academic excellence with two subject topper certificates during MBA (Marketing) at Flinders University
  • Currently pursuing a Higher Degree by Research focused on ethical AI in marketing and sustainability
  • Enjoy sports, hiking, and yoga to foster a growth mindset and well-being

Hobbies and Interests

I maintain a growth mindset through an active lifestyle and have a keen interest in sports like badminton, cricket, hiking, and yoga. Deeply passionate about learning, I am currently pursuing a research degree focused on the ethical use of AI in marketing and sustainability, reflecting my commitment to responsible innovation. I value meaningful connections and enjoy engaging with people from diverse cultural backgrounds, enhancing my ability to build strong relationships and collaborate effectively within teams

References

References available upon request.

Timeline

Student Success Coordinator

IDP Education, Australia
12.2022 - Current

Retention Manager

SUGAR Cosmetics (Vellvette Lifestyle Pvt. Ltd)
06.2021 - 06.2022

Asst Manager- Outreach Marketing

BookMyShow (Big Tree Entertainment Private Limited)
01.2017 - 02.2021

Digital Marketing Manager

Oktobuzz Digital
03.2015 - 01.2017

MBA - Marketing (GPA 5.93)

Flinders University

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Ankita Bhatnagar