Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
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Ann Nielsen

Ann Nielsen

Scarborough

Summary

Current - Casual Brand Activator for Coles Relay Team I have been working as a casual merchandiser/brand activator for Creative Activations and Strikeforce AMC, contracting to Coles for the past 5 years. My main focus is customer service delivery to meet Coles objectives in store as directed by Coles National. I always strive to deliver a high standard of service and my stores can always rely on my excellent service delivery. In 2020 I was the only WA company representative to receive the highly recognized “Good things Start here Award” for Coles Greenwood. The award was “for all your work throughout the year always with a smile, and excellent with both team and customers, well done.” Fitness I am also extremely passionate about Health and Fitness, “it is my life” I continued to instruct small group Fitness classes till mid June 2022 and have also coached Foam Rolling classes/workshops for recovery, mobility and fascia release for 6 years. Self Employed in own business – Tailored Fitness Personal Training in Duncraig. In April 2017 I sold my Personal Training / Fitness studio after 10 years of trading. I built and managed all aspects of the business with a team of personal trainers and a solid client base of 150 -200 clients. I operated as an over 35’s fitness business personally conducting all initial consultations and regular follow ups with clients to help them with goal setting and a plan/ program to ensure long term client satisfaction. I offer a connection with the older clientele and relate to the challenges that injuries, joints and mobility issues with ageing often presents. I am 53yo and up until 1 year ago I participated in Crossfit functional Fitness for 10 years. I have various exercise restrictions and am very trained in managing these with recommendations for optional and scalable exercises. There is always a way for exercise longevity and optimum health Degree qualified with a Marketing Major. I have been employed in the fast moving consumer goods (FMCG) industry for 10 years prior to running my own business. My latest role was as National Business Development Manager and National Business Trade Marketing Manager for the Australian market leading international specialty cheese company Lactos. This position gave me a huge opportunity to develop many tools for the sales force whilst working with external buyers, account managers and sales force to ensure successful adoption of many of these merchandising and planogramming projects. A team driven culture developed my customer focus and people management and skills. I have demonstrated my performance driven attitude progressing through roles over the years from Sales Representative to Trade Marketing Analyst, Account Manager and then at a National company level Marketing Administrator Trade Marketing Manager and National Business Development manager. Other Strengths include organizational, coordination and people skills. Both professional and tactful my down to earth attitude makes me approachable and empathetic with all walks of life.

Overview

28
28
years of professional experience

Work History

Brand Activator/Merchandiser

Creative Activation
07.2022 - Current
  • Implementing Coles store specific Category Reviews to a continuous high standard
  • Coordinate weekly tasks and manage time effectively to meet deadlines.
    • Provide daily reporting to Head Office via the StayinFront App.
  • Satisfying merchandising and task requirements to a high standard and in a timely manner
  • Liaising with Grocery Manager, Store Support Manager and Store Manager to coordinate and plan tasks to meet Coles National implementation guidelines.
  • Reporting to a high standard via sales force software
  • Rapport building with customers, clients and team leaders/management
  • Training new staff as required
  • Received 'Good things start here' award at Coles Greenwood

Foam Rolling Instructor - Night Course

Anns Blackroll Fitness - Self Employed
04.2017 - Current
  • Planning, coordinating and marketing Foam Rolling Fascia release classes for 7 years.
  • Developing and maintained strong relationships with clients, resulting in repeat business and referrals.
  • Coaching clients on how to release tight fascia to assist with recovery and mobility
  • Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
  • Consulted with customers to assess needs and propose optimal solutions.
  • Promoted class safety, hygiene and best practices.

Brand Activator/Merchandiser

Strikeforce AMC
04.2018 - 07.2022
  • Implementing Coles store specific Category Reviews to a continuous high standard
  • Satisfying merchandising and task requirements to a high standard and in a timely manner
  • Liaising with Grocery Manager, Store Support Manager, Store Manager, Stock Control and third party Merchandising companies to implement store specific planograms
  • Reporting to a high standard via sales force software
  • Rapport building with customers, clients and team leaders/management
  • Training new staff as required

Owner / Manager / Personal Trainer

Tailored Fitness Personal Training
04.2007 - 04.2017
  • Building and developing a Personal Training Studio based business, niche marketed to target Over 35’s
  • Fostered strong relationships with clients to boost retention rates, conducting regular feedback sessions for a consistently high retention rate.
  • Managed day-to-day business operations, supporting and mentoring staff and clients.
  • Expanded product offerings by researching market trends and identifying potential growth opportunities.
  • Developing fitness programs and group training classes and challenges to meet the needs and wants of the target market
  • Setting up systems, processes and procedures to achieve overall success and growth
  • Occupational Health and Safety guidelines across all aspects of the business model, including audits and team training.
  • Managing and developing a team of Personal Trainers to deliver 'an excellent and personal customer experience' every session
  • Developing Sales and Marketing strategies to put the business at the forefront of personal Training to the niche market.
  • Human Resource Management – staff KPI’s, training, hiring new staff, developing incentive programs.
  • Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
  • Handling customer accounts and handling customer complaints
  • Internal Client management and program developments – follow up and timely evaluation
  • Building rapport with clients, trainers and external stakeholders
  • Attending WAFIC every year of operation
  • Fitness Australia WA Personal Training Business of the year Runner Up 2013
  • Innovative program and value-added service offerings

Personal Trainer and Gym Instructor

Craigie Leisure Centre Gym
01.2006 - 01.2007
  • Delivering Personal Training services to clients of the fitness Centre
  • Conducting initial consultations, goal setting and writing programs as well as demonstrating and showing clients how to use the machines and execute the exercises safely and correctly
  • Supervising the gym floor and helping / coaching clients on equipment and exercises
  • Cleaning equipment and ensuring a safe environment at all times
  • Helping with enquiries and following up client programs.

National Trade Marketing Manager and National Business Development Manager

Lactos Pty Ltd
09.2001 - 07.2005
  • Specialty Cheese Grocery Retail division (Bongrain International)
  • Led a successful sales support team through a relationship driven team approach and performance-based incentives.
  • Worked closely with the sales team, key account managers, marketing, logistics and customer service to prioritize tasks, set goals, and allocate resources efficiently; resulting in increased productivity and overall sales congruency and success.
  • Coordinated the development of sales and marketing support strategies and sales support to key account managers to drive specialty cheese category growth.
  • Developed and maintained Retail trade relationships to be recognized as the category leaders and innovators in specialty cheese within the National key Grocery accounts.
  • Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
  • Developed a network of contacts and processes that will ensure that Lactos freshwere kept at the forefront of technology and merchandising innovation
  • Supporting the sales force with effective market data and sales tools to effectively gain distribution and shelf space at store and National account level
  • Developed a business requirements strategy and plan to automate the sales force coordinating all internal and external stakeholders.
  • Developed successful merchandising concepts for key accounts to educate consumers, increase awareness and effectively market penetration.
  • Coordinated and developed processes and procedures to streamline analysis and support for category reviews
  • Attended industry events, training seminars, conventions and travelled internationally to expand sales and merchandising opportunities.
  • Ongoing reviews, analysis, evaluation and follow up to enable continuous improvement to meet key objectives
  • Strategic short term and long-term reporting and planning
  • Setting and meeting annual budgets
  • Coordinated and developed shelf management concepts and strategies in line with consumer research and analysis
  • Managed key accounts sales support and shelf management strategies and sales support systems working closely with company key account managers and National Coles and Woolworths stakeholders, resulting in preferred supplier status.

Marketing Administrator

Sabco Australia
04.2000 - 09.2001
  • Company Overview: South Australian Brush company
  • Product Rationalization – Control ABC analysis by strategic business unit
  • Implemented data-driven improvements to product rationalisation via ACNielsen data analysis in line with management direction
  • Development of category segment strategies
  • Re-positioning of the Sabco brand image through streamlined packaging and label design
  • New product development marketing and sales support
  • Coordinated and liaised with media, advertising mediums and product designers.
  • Evaluation and recommendations from A & P spend
  • Developed and designed Sabco Catalogue and 2001 Website
  • Coordinated the new look Sabco product catalogue from hard copy to website.
  • Developed sales support for key account managers for successful category growth by National accounts Woolworths, Bilo, Coles, Big W, Mitre 10 and K-Mart


Account Manager

Carter Holt Harvey Tissue
08.1999 - 04.2000
  • Responsible for annual sales of $10 million
  • Achieving budget within given trade spend level
  • Forecasting demand and monitoring stock at state level
  • Ensure close working relationships with all buyers
  • Working closely with the Victorian sales force to implement and develop effective strategies
  • Managing promotional advice and claims
  • Negotiating over and above activity
  • Presenting reviews on business performance and company objectives both internally and externally
  • Managing trade spend to reach the budget target for F99, notable 5% decrease
  • Forecasting accuracy at 70% - Very high in consumer tissue products
  • Development of effective communication and feedback loops with the sales force
  • Through analysis increased distribution in Campbells Cash and Carry by 50%
  • Excellent rapport with state account personnel attributing to increased ease of managing the account

Trade Marketing Analyst

Carter Holt Harvey Tissue
04.1998 - 08.1999
  • Developing shelf layouts, working closely with brand managers and main accounts as well as internal main account managers
  • Manage process to issue layouts to field and measure effectiveness
  • Management of promotional program for optimum results
  • Monitoring new product distribution
  • Creating reviews including competitor and market trends, price, promotional and new product templates via AC Nielsen analysis tool and excel
  • Coordinating the development of an internal daily sales / deliveries reporting system for all business units
  • General analysis and reporting
  • Administrating EAN Net
  • Liaising with state field managers to achieve account targets and objectives
  • Monthly presentation of account results and field issues at state sales meetings
  • Deeko Tableware project team member to develop innovate shelf mechanism for Coles Nationally
  • Trials rolled out to 12 stores Nationally increasing sales 10% across the category
  • Initiated and developed the Space Management function within Carter Holt Harvey to improve National account relationships such as National Coles and Safeway Victoria
  • Recruited, coordinated and de-briefed a trial fire evacuation of 14 wardens to put in place a safe working environment for Carter Holt Harvey Tissue

Sales Representative

Carter Holt Harvey Tissue
03.1997 - 04.1998
  • Organising, scheduling and managing a team of four support merchandisers
  • Territory management of the grocery chains with a strong emphasis on selling within the independent retailers
  • Call frequency planning, merchandising support required, monitoring store sales, growth, potential and product distribution
  • Planogramming and Relay implementation
  • Selling and merchandising of new and existing products
  • Ie
  • Cutting in new lines, monitoring product facings and tickets etc
  • Identifying opportunities and threats and implementing solutions
  • Selling deals, displays, catalogue or media supported promotions
  • Negotiating with customers for extra shelf space, displays, planograms and product positioning
  • Servicing existing clients, cold calling and merchandising
  • Ongoing customer support
  • Building a solid independent customer base of sixty customers where no prior relationships existed

Education

Bachelor of Business - Marketing, Asian Business

Edith Cowan University
Joondalup, WA
01.1996

Nutrition Coach Certification -

Food Matters
01.2023

Certificate in Senior First Aid -

12.2020

Blackroll Functional Trainer Certification -

01.2016

Physiogenomics Analyst -

SmartDNA
01.2015

Current Fitness Australia Master Trainer Level 3 -

AIF
12.2006

Certificate lll in Fitness - Gym Instruction

AIF
05.2006

Certificate lV Master Trainer - working with Children and Older people

AIF
05.2006

Skills

  • Strong communication skills
  • Punctual and Trustworthy
  • Problem-solving and coordination skills
  • Effective Customer Communication and customer relations
  • Effective Multitasking
  • Small Business skills
  • Microsoft Suite - Office - Word - Advanced Excel - Powerpoint - Outlook
  • Aztek and AC Nielsen Research Software
  • Apollo Space Management software

Personal Information

Date of Birth: 06/19/70

Timeline

Brand Activator/Merchandiser

Creative Activation
07.2022 - Current

Brand Activator/Merchandiser

Strikeforce AMC
04.2018 - 07.2022

Foam Rolling Instructor - Night Course

Anns Blackroll Fitness - Self Employed
04.2017 - Current

Owner / Manager / Personal Trainer

Tailored Fitness Personal Training
04.2007 - 04.2017

Personal Trainer and Gym Instructor

Craigie Leisure Centre Gym
01.2006 - 01.2007

National Trade Marketing Manager and National Business Development Manager

Lactos Pty Ltd
09.2001 - 07.2005

Marketing Administrator

Sabco Australia
04.2000 - 09.2001

Account Manager

Carter Holt Harvey Tissue
08.1999 - 04.2000

Trade Marketing Analyst

Carter Holt Harvey Tissue
04.1998 - 08.1999

Sales Representative

Carter Holt Harvey Tissue
03.1997 - 04.1998

Nutrition Coach Certification -

Food Matters

Certificate in Senior First Aid -

Blackroll Functional Trainer Certification -

Physiogenomics Analyst -

SmartDNA

Current Fitness Australia Master Trainer Level 3 -

AIF

Certificate lll in Fitness - Gym Instruction

AIF

Certificate lV Master Trainer - working with Children and Older people

AIF

Bachelor of Business - Marketing, Asian Business

Edith Cowan University
Ann Nielsen