Ann Wang

• Led marketing, PR, events, design, and established the New Product Development (NPD) function.
• Developed and executed brand strategies across global markets, including Australia, Greater China, and Southeast Asia.
• Championed NPD from ideation to launch, ensuring alignment with market demand and brand strategy.
• Launched NPD in local and China e-commerce markets, adapting products for regional needs.
• Led brand rebranding and product diversification to enhance market relevance.
• Spearheaded team restructuring and talent development for improved efficiency and growth.
• Managed brand acquisition due diligence, ensuring seamless integration of new brands.

At Homart Group, a distinguished industry player with over three decades of experience, I am playing a pivotal role in transitioning the organization towards a brand- and innovation-centric model. I established the New Product Development (NPD) function, driving the strategic expansion of our product portfolio in line with market trends and consumer needs. Alongside this, I lead the development of a comprehensive brand strategy that enhances both brand equity and market presence. These initiatives are essential in driving sales growth and positioning the company for its IPO journey slated for 2025.

• Founded and managed AXW Consulting, a dynamic firm specializing in FMCG brands' marketing, PR, and advertising strategies within the Australian (AU) and Chinese (CN) markets.
• Drove business growth and cultivated strategic partnerships, facilitating expansion opportunities for clients in both AU and CN markets.
• Provided expert guidance to AU brands, including Perdays, Kissed Earth and EverAU UGG, in formulating and executing their China market strategies, resulting in increased brand visibility and market penetration.
• Established AXW Consulting as a premier provider of online media content and production services
• Conceptualized and produced 'Ann's Café' season 1, an engaging online talk show delivered in Mandarin, distributed across prominent platforms such as YouTube, WeChat, and other Chinese social media channels.
• Garnered an impressive 50,000+ organic views on the WeChat Channel, reflecting the show's popularity and successful audience engagement.

By leveraging extensive knowledge of FMCG marketing, PR, and advertising, as well as deep understanding of the AU and CN markets, effectively drive strategic initiatives that propel client brands to new heights.

• Spearheaded the growth of Access from a startup to a leading brand management entity, supporting over 30 brands in the ANZ and China markets.
• Led the product development and marketing efforts, managing 10+ health brands, achieving a total revenue KPI of over 7 billion CNY.
• Propelled the ingestible beauty brand 'Vida Glow' from launch to 1 billion CNY in total revenue within two years.
• Successfully launched new products, selling 70,000 units on the first day in China in 2019.
• Managed brand marketing and sales initiatives, resulting in significant growth across markets; implemented localized distribution strategies in New Zealand.
• Established WeChat media accounts that engaged the Daigou community, achieving an average of 60,000+ views per article.
• Orchestrated major events like "Hot Expo," generating 30,000+ offline visitors, and led global supply chain projects with DHL, boosting annual revenue by 700 million CNY.
• Developed and executed high-impact campaigns, including a 30x increase in gift card sales for David Jones' 2016 Chinese New Year campaign.

Since its establishment in 2014 as a marketing agency, Access initially honed its focus on servicing the inbound tourism sector, with a special emphasis on the Chinese tourism market. We played a pivotal role in assisting numerous luxury brands and shopping centers by devising tailored marketing strategies aimed at driving footfall and enhancing sales.
By early 2016, as the Daigou market began to emerge as a vital conduit for Australian FMCG brands seeking to penetrate the Chinese market, Access transitioned its business focus accordingly. During this pivotal period, our clientele expanded to include notable names such as Blackmores, Swisse, A2 Milk, Danone Nutricia, and Sanofi, as we pivoted towards supporting FMCG ventures.
In 2017, Access underwent a paradigm shift, evolving into a brand management entity dedicated to fostering the growth and market entry of small to medium-sized Australian and New Zealand brands into China. This shift was facilitated through the establishment of our proprietary channel, now recognized as VTN.
The years following 2017 witnessed an unprecedented surge in our total GMV, growing exponentially year-on-year. Notable successes were achieved by brands such as Vida Glow, Melrose, Dr. LeWinn’s, and Lovekins, both in the dynamic Chinese market and within our home turf in Australia.
Throughout Access's evolutionary journey, I, as one of its earliest employees, assumed a pioneering role in conceiving and executing innovative business models. My tenure spanning six years at Access has been instrumental in nurturing my expertise, transitioning from supporting a fledgling startup to navigating the complexities of a multinational corporation with over 2000 employees, spanning diverse sectors of operation.
https://accesscorporate.com/