ANNA GITANA

I work as a Peer Advisory Groups Launch Coach, partnering with accomplished CEOs to build and grow high-performing peer advisory practices. My role is growth-oriented, supporting CEOs to shape their group strategy, clarify their value proposition and build a strong pipeline of prospective members. I lead the front-end business development process, working directly with CEO prospects to qualify, engage and convert leads into committed members. I collaborate closely with each Chair to launch new groups, accelerate time to critical mass and ensure strong member fit and long-term sustainability. The focus of my work is practice growth and the successful launch of peer advisory groups.

I build strategic relationships with large organisations to deliver tailored coaching and leadership development solutions. I support growth across key accounts by understanding client priorities, matching the right coaches, shaping pricing and positioning and overseeing program design, launch and evaluation to ensure measurable impact and long term leadership capability.

Founder of Wellness Accountant Pty Ltd, I built and scaled the business from SMEs to major national and multinational clients, delivering evidence-based wellbeing and leadership solutions. I designed and led the Inner Leadership Evolution® program, developed coaching and training products, partnered with senior leaders and people teams and delivered executive coaching, keynotes and large-scale programs to build leadership capability, resilience and sustainable performance.

I led the design and delivery of wellness programs and visitor experience initiatives for leading retreats including Golden Door, Gwinganna and Martinsville Valley Lodge. Reporting to General Managers, I used customer insight and cross-functional collaboration to elevate experience standards, achieve a 64% return rate, 4.5-star TripAdvisor ratings and highly rated, research-led programs that drove repeat visitation and service excellence.

Assisting development and managing financial aspects of national wellness programs: Contracts with Oracle, Microsoft, Optus, NRMA and other national companies with over 1000–5000 employees within our programs. Wellness programs: Resilience, Vitality, Fitness, Health, National Pedometer Challenges. Participation in national activity events and marathons. I reported directly to the CEO.