ANNA LEVYTSKA
Revesby,NSW
Summary
I am a driven digital Marketer with a 'can do' attitude, passionate about Marketing automation & eCommerce. I thrive in fast-paced environments, seeking ownership and responsibility. I am a confident communicator experienced in stakeholder management and able to lead cross-functional teams towards desired business outcomes.
Possesses versatile skills in project management, problem-solving, and collaboration. Brings fresh perspective and strong commitment to quality and success. Recognized for adaptability and proactive approach in delivering effective solutions.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Marketing Automation Specialist
Ironfish Pty Ltd
05.2022 - Current
- Leading Database Communications program
- Working across the business to ensure first party data availability, across Salesforce and Hubspot, acquired through various channels including offline customer interactions
- Working with internal and external agencies to maintain Brand voice and recency across email communications
- Delivering personalised email treatments based on customer engagement data including trigger and evergreen nurtures
- Delivering training and business engagement sessions
- Looking after customer survey program
- Managing AB testing program and delivering customer insights
- Maintaining high deliverability and data hygiene while serving as a liaison with Hubspot experts
- Providing education to the team on AI marketing tools and processes
Merchandising & UX Specialist
Vistaprint Australia
09.2020 - 03.2022
- Executed digital sales and revenue plans via Site Merchandising and planning
- Worked collaboratively with product and go to market teams to enhance promotional calendar and product strategy guided by website and financial performance metrics
- Conversion rate and user experience optimisation
- Managed website event & merchandising calendar
- Worked on website performance reporting and analysis
- Worked on category and product optimisations
- Performed website audit and technical maintenance
- Created new category, landing and product pages
- Communicated business readiness, presented solutions in various forums
- Monitored and communicated stock availability
- Worked on site search, navigation optimisation and reporting
- Developed and optimised existing processes
- Provided training to junior team members
- Worked on A/B testing and reporting
- Performed analysis and provided insights into customer behaviour and consumer cohorts as well as worked on UX Optimisation
Email Marketing Specialist
Vistaprint Australia
07.2017 - 08.2020
- Managed email marketing campaigns end-to-end including, briefing, set-up, segmentation, scheduling and QA
- Worked with internal agencies to maximise business opportunities such as new product launches, seasonal messaging, promotions etc
- Looked after content and Email marketing calendar
- Identified new business and branding opportunities and developed new email treatments and programmes
- Co-created landing pages to enrich customer experience and optimise conversion rate
- Developed integrated multichannel campaigns
- Executed email channel strategy to drive acquisition, repeat purchases and reactivation
- Channel forecasting
- Executed email channel strategy to drive acquisition, repeat purchases and reactivation
- Created channel specific campaigns to drive subscriptions, reengagement and brand loyalty
- Developed and rolled out AB testing programme
- Performed consumer data analysis to maximise Customer Lifetime Value
- Trained and managed work of Junior Email ops team
Digital Marketing Specialist
GUESS Australia
07.2015 - 06.2017
- Managed Website merchandising and product uploads
- Managed Email Marketing campaign execution
- Website performance analysis and reporting
- Liaised with product team and PR to organize photoshoots and Social media posting
- Campaign analysis
Web Content Coordinator
TICKETEK Australia
03.2013 - 06.2015
- Created custom web pages for upcoming events
- Liaised with Product, Marketing and Creative teams to produce relevant content
- Merchandised events
- Built and tested EDMs
- Managed SMS activity
- Technical issues remediation and escalation
- Content tagging and reporting
- Product page performance analysis and UX optimisation
Education
Cert IV - Web design and development
TAFE NSW
01.2013
Master of Marketing -
University of Technology Sydney
01.2015
Bachelor of Languages - Linguistics
National Technical University of Ukraine
01.2004
Skills
- Marketing Automation
- UX optimization
- Reporting and data analysis
- Website Content management
- Training & Insights
- Conversion optimization
- Marketing strategy development
- CRM integration
- Campaign management
- Landing page design
- Google analytics
- HTML and CSS coding
Accomplishments
- Achieved cost savings and increased email marketing output by introducing personalised email marketing process capable of communications on behalf of various branches and customer lifecycle stages to deliver a conversion.
- Supervised team of three marketing and CRM specialists to achieve data integration.
- Achieved 360 campaign reporting transparency by integrating offline data from Salesforce to Hubspot and automated customer flow reporting.
Certification
- SEMrush SEO Toolkit – SEMrush Academy.
- Leadership & People Management - SEMrush Academy.
- How to Craft High-Impact Digital Advertising Campaigns - SEMrush Academy.
Languages
English
Native or Bilingual
Russian
Native or Bilingual
German
Professional Working
French
Limited Working
Ukrainian
Native or Bilingual
Interests
- Food Tourism
- Exploring famous landmarks, historical sites, and cultural attractions in a new destination
Timeline
Marketing Automation Specialist
Ironfish Pty Ltd
05.2022 - Current
Merchandising & UX Specialist
Vistaprint Australia
09.2020 - 03.2022
Email Marketing Specialist
Vistaprint Australia
07.2017 - 08.2020
Digital Marketing Specialist
GUESS Australia
07.2015 - 06.2017
Web Content Coordinator
TICKETEK Australia
03.2013 - 06.2015
Master of Marketing -
University of Technology Sydney
Bachelor of Languages - Linguistics
National Technical University of Ukraine
Cert IV - Web design and development
TAFE NSW
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