Anna -Louise (Anna) Naish

With a focus on rebranding and digital transformation of our website communication to enhance brand visibility, foster community engagement, and support future sustainable growth by creating cost-effective digital content and communications that align with St. Louis Care Vision, Mission, and Core Values.

Key Contributions:

Rebranding and Website Development:
Rebranding St Louis Aged Care to St Louis Care, launching SEO-optimised, mobile-friendly websites and digital brochures for St Louis Care, St Louis Home Care, St Louis Aged Care Residential Nursing Home, St Louis Allied Health, and St Louis Homes Registered NDIS provider for Younger Onset Dementia. Featuring intuitive navigation, authentic and engaging SEO content, for clients and families to make informed decisions.

Digital Campaigns:
Created digital-first marketing strategies, including Google Ads, social media content, and remarketing campaigns, to increase online engagement and client inquiries and reduce advertising costs.

Community Engagement:
Plan and Promote St Louis Care at Expo, Community Events, Community Centres, open days, and sponsorships. Created Content, designed and delivered activations, event banners, and branded giveaways to support connections.

Brand Management:
Maintained a consistent digital brand identity across websites, brochures, and event materials. Coordinated photo content to showcase our services and facilities, enhancing brand storytelling. Radio adverts inline with increasing clients and promoting as workplace of choice.

Projects:
Introduced employee recognition programs, including St Louis Care Day with a certificate-and-badge to celebrate contributions and fostering a positive workplace culture.
Working with the process to improve onboarding process and integrate CRM for data-driven insights
Updated recruitment and onboarding website content to position St Louis Care as a bespoke employer of choice.

Through strategic rebranding, digital innovation, and value-driven, authentic information, St. Louis Care strengthened its online presence. Developed and implemented sales and marketing strategies to increase brand awareness.

Proven Track Record in South Australian Pharmacy Sector – Ethical Generic Medications

Results-driven professional with a successful career in business development, building and nurturing strong relationships across the pharmacy industry. Consistently recognized for exceeding targets and delivering exceptional outcomes through strategic partnerships and client engagement.

Key Achievements and National Recognition Awards:

• Multiple-time 'State of the Year' winner.
• National Sales Growth: Achieved the highest sales growth and sales.
• Highest Sales over Budget Award consistently.
• Collaboration Orders: Multiple times Highest Collaborative Orders.
• Product Launch Expertise: Delivered the highest unit sales for new product launches, both State and National recognition multiple times
• Consistently ranked among the Top 5 Business Advisors nationally.

As a Business Advisor, increased sales from $12 million to over $26 million with the same accounts and territory within four years by fostering partnerships that aligned business objectives with client needs, managing major accounts, and implementing strategies that prioritized mutual, long-term success.

I am passionate about cultivating trusted partnerships that create value, drive innovation, and achieve sustainable outcomes for all stakeholders.

Sales Representative (Liquor Stores Off-Premise Channel) Adelaide and Mildura/Victoria Region
On Premise Territory Manager with Key Accounts and Major Buying Groups- Adelaide Area
Reporting to the State Manager, National Brand Managers and Wine Makers/Vitners (Regional Areas)

Proven track record in exceeding sales budgets, distribution goals, and merchandising targets through strategic planning and relationship-building. Experienced in identifying new business opportunities and developing successful partnerships with major buying groups to ensure mutually beneficial outcomes and maximise profitability.

Key Contributions and Strengths:

Developed and implemented effective marketing and promotional plans to drive brand visibility and sales growth.

Managed product launches, vintage releases, brand image initiatives, and in-store promotions to enhance market presence.

Delivered engaging staff training and product education sessions to improve product knowledge and sales performance.

Oversaw point-of-sale materials to achieve optimal distribution and merchandising outcomes.

Consistently recognised for state-level competitive sales achievement and excellence in product presentation.

With strong expertise in organising and coordinating projects, cold calling, direct sales, and public relations, I excel at implementing end-to-end marketing plans and developing client-centric strategies that drive brand loyalty and business growth. Proven strong customer service focus and the ability to sell effectively across a diverse product range at all price points.